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omaze.de website review
Visit site (opens in a new tab)Reviewed 5 November 202655 issues · 98 checks
This review found 55 issues worth fixing on omaze.de, 26 of them high impact, across 98 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71C- #75,057 of 92,800 reviewed websitesbeats 16%
- #43,318 of 49,398 online storesbeats 10%
- #39,934 of 44,567 Shopify storesbeats 8%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 156 ms |
| May 23, 2026 | 157 ms |
| May 30, 2026 | 156 ms |
| Jun 6, 2026 | 159 ms |
| Jun 13, 2026 | 157 ms |
| Jun 20, 2026 | 159 ms |
| Jun 27, 2026 | 162 ms |
| Jul 4, 2026 | 166 ms |
| Jul 11, 2026 | 167 ms |
| Jul 18, 2026 | 168 ms |
| Jul 25, 2026 | 166 ms |
| Aug 1, 2026 | 160 ms |
| Aug 8, 2026 | 159 ms |
| Aug 15, 2026 | 155 ms |
| Aug 22, 2026 | 154 ms |
| Aug 29, 2026 | 153 ms |
| Sep 5, 2026 | 153 ms |
| Sep 12, 2026 | 154 ms |
| Sep 19, 2026 | 159 ms |
| Sep 26, 2026 | 163 ms |
| Oct 3, 2026 | 175 ms |
| Oct 10, 2026 | 175 ms |
| Oct 17, 2026 | 176 ms |
| Oct 24, 2026 | 173 ms |
| Oct 31, 2026 | 172 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
7.0 s · 1.5 MBAbout 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.0 s faster on a phone.
Avoid multiple page redirects
4.7 sThe page goes through 1 redirect before it starts loading, costing about 4.7 s. Link and advertise the final URL directly.
Use efficient cache lifetimes
3.5 s · 817 KiB27 files are served with short cache lifetimes, so returning visitors download them again (817 KiB).
Mobile performance score: 31
31/100Your mobile performance score is 31. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.3 s
A phone's processor spends 6.3 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
7.2 MB18 images could be 7.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Dynamic Yield and others), adding 2.5 MB and 1.5 s of main-thread time.
Google Tag Manager adds 713 ms
713 msGoogle Tag Manager costs a phone 713 ms of main-thread work and 860 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
650 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 422 ms. During a long task the page ignores taps.
Duplicated JavaScript
150 ms · 252 KiB252 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.
Google CDN adds 278 ms
278 msGoogle CDN costs a phone 278 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Dynamic Yield adds 161 ms
161 msDynamic Yield costs a phone 161 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,782 HTML elements
The page has 1,782 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
65 KiBAbout 65 KiB of CSS is downloaded but never applied on this page.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
36 KiBPolyfills for old browsers add 36 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 26.4 s
26.4 sYour largest element takes 26.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 41.2 s
41.2 sThe page becomes fully interactive after 41.2 s. Good is under 3.8 s.
Speed Index: 14.0 s
14.0 sVisually, the page fills in at 14.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 6.7 s
6.7 sThe first text or image appears after 6.7 s on a phone. Good is under 1.8 s.
Total Blocking Time: 1.2 s
1.2 sScripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.
12 images without width and height
12 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 156 ms to 172 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 181 ms
181 msReal visitors wait 181 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 234 ms
234 msReal visitors wait 234 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.032
0.032The layout barely moves while loading (CLS 0.032, good is under 0.1).
Images and page weight
Page weight: 29.8 MB in 327 requests
29.8 MBYour homepage downloads 29.8 MB in 327 requests on a phone: images 15.1 MB (41), media 8.7 MB (1) and scripts 3.7 MB (133). Under 2 MB keeps phones on slow connections fast.
6 images over 500 KB
6 images weigh 12.5 MB together. On a phone connection a single image that size takes seconds.
4 images far larger than shown
5.2 MB4 images are downloaded at several times the size a phone draws them, for example DEH4_Winner_Reveal_with_family-1x1.jpg at 4,000 px wide, shown at 390 px. Resized copies would save about 5.2 MB.
4 images below the first screen load straight away
4 images further down the page (5.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image in older formats
1 image (3.4 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 8.4 g of CO₂ per visit
8.44 gBy the Sustainable Web Design model, a visit to your homepage emits about 8.44 g of CO₂e: 1012.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
4 elements use ARIA attributes their role does not allow, which confuses screen readers.
Certain ARIA roles must be contained by particular parents (3 elements)
Certain ARIA roles must be contained by particular parents: 3 elements on the page fail this check, rated critical by axe-core.
ARIA attributes must conform to valid names (2 elements)
ARIA attributes must conform to valid names: 2 elements on the page fail this check, rated critical by axe-core.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Orphan list items
Some list items are not inside a list.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links look like plain text
2 links inside paragraphs rely on colour alone to stand out.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
7 form fields without a label
7 form fields have no label, so screen readers announce an empty box and autofill guesses.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 88 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 13 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (68 characters)
Your title is 68 characters, so Google will cut it off around 60: “Deine Chance auf dieses 2,6 Mio. € Alpen-Chalet in Bayern | Omaze DE”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
5 links with vague text
5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
103 internal links, 19 external
The homepage links to 103 pages on omaze.de and 19 external pages.
4 checks passed
Meta description: 129 characters
Your meta description is 129 characters: “Mach jetzt mit bei der Omaze Millionen Euro Haus Lotterie und gewinne ein modernes Alpen-Chalet in Bayern im Wert von 2…”.
Canonical URL set
The canonical URL is https://omaze.de/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://omaze.de/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
Some text only appears after JavaScript runs
47%The HTML your server sends has 645 of the 1,371 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://omaze.de/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 linked pages are broken
Your homepage links to https://omaze.de/pages/alzheimers-research-uk, https://omaze.de/pages/comic-relief and https://omaze.de/pages/british-heart-foundation, which answer with an error. Visitors hit a dead end and search engines drop them.
2 pages share a title
/ and https://omaze.de/pages/alpen-chalet-samerberg all use the title “Deine Chance auf dieses 2,6 Mio. € Alpen-Chalet in Bayern | Omaze DE”. Search engines can't tell which page to show for a search, so each competes with the others.
8 pages without a meta description
https://omaze.de/pages/unsere-partnerorganisationen, https://omaze.de/pages/abos-lose, https://omaze.de/pages/vergangene-haus-verlosungen, https://omaze.de/pages/uber-omaze, https://omaze.de/pages/lose-uberprufen and https://omaze.de/pages/unsere-gewinner and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://omaze.de/pages/uber-omaze has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.
3 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://cdn.shopify.com/s/files/1/0698/8919/6213_a97e151b-a3ae-4659-bf0f-7f34027b5d39.jpg?v=1768382614.
7 small tap targets
7 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Error: <svg> attribute viewBox: Unexpected end of attribute. Expected number, "0 50 50".”.
2 distorted images
2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,371 words of copy
The homepage carries about 1,371 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
3 checks passed
32 calls to action
The homepage has 32 calls to action, for example “Learn More” and “Learn more”.
Social proof on the page
Social proof on the homepage: 64 customer or partner logos and 4 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and PostHog.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
16 cookies set on arrival
16Opening the homepage sets 16 cookies, 1 of them by other companies (measured from a US location before any click).
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at omaze.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 4 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Helium Customer Fields · Forms · trustpilot.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | PostHog
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 55 issues on omaze.de, including 20 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.