omf.com.au website review

15 images could be 705 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

A phone's processor spends 4.6 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 4,138 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

8 third-party services load with your homepage (Clarity, Shopify and rebuyengine.com and others), adding 1.8 MB and 600 ms of main-thread time.

About 507 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

Shopify costs a phone 136 ms of main-thread work and 770 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

rebuyengine.com costs a phone 109 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

LiveChat costs a phone 80 ms of main-thread work and 364 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

3 long tasks block the main thread while loading, the longest for 101 ms. During a long task the page ignores taps.

15 files are served with short cache lifetimes, so returning visitors download them again (85 KiB).

About 75 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 58 KiB JavaScript that modern phones do not need.

11 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 8.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Original Mattress Factory Australia”.

The page becomes fully interactive after 17.2 s. Good is under 3.8 s.

Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 115 ms to 158 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.6 MB in 530 requests on a phone: scripts 1.6 MB (211), images 1.3 MB (45) and other files 1.2 MB (220). Under 2 MB keeps phones on slow connections fast.

Free_Local_Delivery_Black_Friday_Mobile.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.31 g of CO₂e: 157.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

3 tap targets are too small or too close together to hit reliably with a finger.

Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

55 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 11 elements on the page fail this check, rated minor by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Your title is 108 characters, so Google will cut it off around 60: “Original Mattress & Furniture Australia | 14,000+ 5-Star Reviews | OMF – Original Mattres…”.

Your meta description is 315 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

Your <h1> is empty.

The homepage links to 512 pages on omf.com.au and 4 external pages.

https://www.omf.com.au/collections/mattresses, https://www.omf.com.au/collections/mattresses/single, https://www.omf.com.au/collections/mattresses/long-single, https://www.omf.com.au/collections/mattresses/king-single, https://www.omf.com.au/collections/mattresses/double and https://www.omf.com.au/collections/mattresses/queen and 2 others all use the title “Shop Mattresses | Best Quality Mattress Range in Australia – Original…”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.omf.com.au/collections/mattresses, https://www.omf.com.au/collections/mattresses/single, https://www.omf.com.au/collections/mattresses/long-single, https://www.omf.com.au/collections/mattresses/king-single, https://www.omf.com.au/collections/mattresses/double and https://www.omf.com.au/collections/mattresses/queen and 2 others use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 165 found) and read each the way a search engine does.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

The homepage carries about 1,535 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 22 cookies, 5 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.