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ommushrooms.com website review
Visit site (opens in a new tab)Reviewed 8 November 202632 issues · 81 checks
This review found 32 issues worth fixing on ommushrooms.com, 11 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #17,212 of 94,695 reviewed websitesbeats 77%
- #10,677 of 50,885 online storesbeats 73%
- #10,343 of 46,010 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 3.4 s |
| Sep 26, 2026 | 4.2 s |
| Oct 3, 2026 | 5.0 s |
| Oct 10, 2026 | 3.9 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 152 ms |
| May 23, 2026 | 153 ms |
| May 30, 2026 | 150 ms |
| Jun 6, 2026 | 145 ms |
| Jun 13, 2026 | 149 ms |
| Jun 20, 2026 | 148 ms |
| Jun 27, 2026 | 150 ms |
| Jul 4, 2026 | 156 ms |
| Jul 11, 2026 | 154 ms |
| Jul 18, 2026 | 162 ms |
| Jul 25, 2026 | 161 ms |
| Aug 1, 2026 | 159 ms |
| Aug 8, 2026 | 169 ms |
| Aug 15, 2026 | 163 ms |
| Aug 22, 2026 | 166 ms |
| Aug 29, 2026 | 174 ms |
| Sep 5, 2026 | 163 ms |
| Sep 12, 2026 | 165 ms |
| Sep 19, 2026 | 163 ms |
| Sep 26, 2026 | 155 ms |
| Oct 3, 2026 | 162 ms |
| Oct 10, 2026 | 159 ms |
| Oct 17, 2026 | 154 ms |
| Oct 24, 2026 | 145 ms |
| Oct 31, 2026 | 142 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.7 s
3.5 s
4.4 s
5.3 s
6.2 s
7.1 s
Speed
Reduce unused JavaScript
3.3 s · 734 KiBAbout 734 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.
Use efficient cache lifetimes
2.3 s · 644 KiB24 files are served with short cache lifetimes, so returning visitors download them again (644 KiB).
Render-blocking requests
1.2 s22 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
8 third-party services on the page
8 third-party services load with your homepage (alia-prod.com, Google Tag Manager and iovation and others), adding 2.4 MB and 1.3 s of main-thread time.
Improve image delivery
500 ms · 651 KiB14 images could be 651 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
450 ms · 84 KiBAbout 84 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Legacy JavaScript
450 ms · 70 KiBPolyfills for old browsers add 70 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.
alia-prod.com adds 365 ms
365 msalia-prod.com costs a phone 365 ms of main-thread work and 947 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 329 ms
329 msGoogle Tag Manager costs a phone 329 ms of main-thread work and 517 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.8 s
A phone's processor spends 3.8 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 78 ms
78 msShopify costs a phone 78 ms of main-thread work and 304 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 230 ms. During a long task the page ignores taps.
Minify CSS
150 ms · 19 KiB19 KiB could be saved by minifying CSS.
Duplicated JavaScript
8 KiB8 KiB JavaScript is shipped twice across bundles.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 21.1 s
21.1 sYour largest element takes 21.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Two friends laughing as they walk a sandy coastal path abov…”.
Time to Interactive: 21.7 s
21.7 sThe page becomes fully interactive after 21.7 s. Good is under 3.8 s.
Speed Index: 9.4 s
9.4 sVisually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Total Blocking Time: 413 ms
413 msScripts block taps and scrolling for 413 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 152 ms to 142 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 145 ms
145 msReal visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 724 ms
724 msReal visitors wait 724 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 16% faster for real visitors
-16%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.4 MB in 438 requests
5.4 MBYour homepage downloads 5.4 MB in 438 requests on a phone: scripts 1.9 MB (98), other files 1.4 MB (264) and images 1.1 MB (27). Under 2 MB keeps phones on slow connections fast.
13 images far larger than shown
2.3 MB13 images are downloaded at several times the size a phone draws them, for example pack-coffeebooster-60g.webp at 1,200 px wide, shown at 212 px. Resized copies would save about 2.3 MB.
1 image over 500 KB
pack-coffeebooster-60g.webp weighs 638 KiB. On a phone connection a single image that size takes seconds.
13 images in older formats
13 images (3.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.5 g of CO₂ per visit
1.53 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.53 g of CO₂e: 184.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 25 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (68 characters)
Your title is 68 characters, so Google will cut it off around 60: “Best Organic Mushroom Powder & Capsules | Om – Om Mushroom Superfood”.
2 H1 headlines
There are 2 <h1> headlines (“” and “Black Friday: 35% off your first two subscription…”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
165 internal links, 1 external
The homepage links to 165 pages on ommushrooms.com and 1 external page.
5 checks passed
Meta description: 140 characters
Your meta description is 140 characters: “Our powerful single species and mushroom superfood blends are designed to promote immunity, vitality, cognitive health …”.
Canonical URL set
The canonical URL is https://ommushrooms.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://ommushrooms.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,194 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://ommushrooms.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
7 pages without a meta description
https://ommushrooms.com/collections/all, https://ommushrooms.com/pages/quiz, https://ommushrooms.com/collections/focus-memory, https://ommushrooms.com/collections/calm-stress-sleep, https://ommushrooms.com/collections/energy-endurance and https://ommushrooms.com/collections/immunity-defense and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://ommushrooms.com/pages/quiz has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.
2 checks passed
Tap targets are thumb-sized
15 of 15 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 775 words of copy
The homepage carries about 775 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop all” and “Get my 15%”.
10 calls to action
The homepage has 10 calls to action, for example “Apply”, “Shop by Need ▾” and “Shop All”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and a star rating.
Analytics in place
Analytics detected: Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
28 cookies set on arrival
28Opening the homepage sets 28 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ommushrooms.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Intelligems A B Testing · Klaviyo Email Marketing Sms · Elevar Conversion Tracking · Yotpo Product Reviews · Gdpr Cookie Consent · Countdown Timer · Polar Analytics · gorgias.chat · cloudfront.net · amazonaws.com · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Carlsbad
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on ommushrooms.com, including 18 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.