Website review, no card needed

omni.pet logo

omni.pet website review

Visit site (opens in a new tab)Reviewed 10 November 202633 issues · 90 checks

This review found 33 issues worth fixing on omni.pet, 13 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s2.6 sMay 23Nov 72.8 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.7 s
May 30, 20262.7 s
Jun 6, 20262.7 s
Jun 13, 20262.7 s
Jun 20, 20262.8 s
Jun 27, 20262.9 s
Jul 4, 20262.9 s
Jul 11, 20263.0 s
Jul 18, 20263.0 s
Jul 25, 20263.0 s
Aug 1, 20263.0 s
Aug 8, 20262.9 s
Aug 15, 20262.9 s
Aug 22, 20262.9 s
Aug 29, 20262.8 s
Sep 5, 20262.9 s
Sep 12, 20262.9 s
Sep 19, 20262.9 s
Sep 26, 20262.8 s
Oct 3, 20262.8 s
Oct 10, 20262.8 s
Oct 17, 20262.8 s
Oct 24, 20262.8 s
Oct 31, 20262.8 s
Nov 7, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
188 ms168 msMay 23Nov 7175 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026170 ms
May 30, 2026171 ms
Jun 6, 2026172 ms
Jun 13, 2026176 ms
Jun 20, 2026174 ms
Jun 27, 2026173 ms
Jul 4, 2026171 ms
Jul 11, 2026172 ms
Jul 18, 2026174 ms
Jul 25, 2026172 ms
Aug 1, 2026172 ms
Aug 8, 2026171 ms
Aug 15, 2026170 ms
Aug 22, 2026172 ms
Aug 29, 2026179 ms
Sep 5, 2026182 ms
Sep 12, 2026186 ms
Sep 19, 2026186 ms
Sep 26, 2026179 ms
Oct 3, 2026178 ms
Oct 10, 2026176 ms
Oct 17, 2026175 ms
Oct 24, 2026177 ms
Oct 31, 2026177 ms
Nov 7, 2026175 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of omni.pet (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. omni.pet at 1.2 s1.2 s
  2. omni.pet at 2.4 s2.4 s
  3. omni.pet at 3.7 s3.7 s
  4. omni.pet at 4.9 s4.9 s
  5. omni.pet at 6.1 s6.1 s
  6. omni.pet at 7.3 s7.3 s
  7. omni.pet at 8.6 s8.6 s
  8. omni.pet at 9.8 s9.8 s

Speed

14 to fix33
  • Render-blocking requests

    2.8 s

    21 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.

  • Reduce unused JavaScript

    1.2 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Use efficient cache lifetimes

    1.6 s · 742 KiB

    40 files are served with short cache lifetimes, so returning visitors download them again (742 KiB).

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 10.0 s

    A phone's processor spends 10.0 s on main-thread work while loading, 5.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, PayPal and Google Tag Manager and others), adding 2.5 MB and 2.3 s of main-thread time.

  • Improve image delivery

    350 ms · 680 KiB

    9 images could be 680 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Reduce unused CSS

    520 ms · 164 KiB

    About 164 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 520 ms faster on a phone.

  • Shopify adds 633 ms

    633 ms

    Shopify costs a phone 633 ms of main-thread work and 404 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • PayPal adds 374 ms

    374 ms

    PayPal costs a phone 374 ms of main-thread work and 392 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 354 ms

    354 ms

    Google Tag Manager costs a phone 354 ms of main-thread work and 390 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 254 ms

    254 ms

    rebuyengine.com costs a phone 254 ms of main-thread work and 559 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,831 HTML elements

    The page has 1,831 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 139 ms

    139 ms

    Klaviyo costs a phone 139 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 235 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    67 KiB

    Polyfills for old browsers add 67 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 20.7 s

    20.7 s

    Your largest element takes 20.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “FORMULATEDBY VETS.ADOREDBY PETS”.

  • Time to Interactive: 36.1 s

    36.1 s

    The page becomes fully interactive after 36.1 s. Good is under 3.8 s.

  • Speed Index: 10.8 s

    10.8 s

    Visually, the page fills in at 10.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.5 s

    1.5 s

    Scripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.7 s

    3.7 s

    The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

  • 28 images without width and height

    28 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 170 ms to 175 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 131 ms

    131 ms

    Real visitors wait 131 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 560 ms

    560 ms

    Real visitors wait 560 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix43
  • Page weight: 7.9 MB in 458 requests

    7.9 MB

    Your homepage downloads 7.9 MB in 458 requests on a phone: scripts 3.2 MB (149), images 2.8 MB (65) and other files 1.2 MB (189). Under 2 MB keeps phones on slow connections fast.

  • 7 images far larger than shown

    617 KiB

    7 images are downloaded at several times the size a phone draws them, for example yay.svg at 557 px wide, shown at 35 px. Resized copies would save about 617 KiB.

  • 15 images below the first screen load straight away

    15 images further down the page (1.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • An image on the first screen is lazy-loaded

    mobile-img-nodog.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (71 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.2 g of CO₂ per visit

    2.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.24 g of CO₂e: 269.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9296
  • Links look like plain text

    2 links inside paragraphs rely on colour alone to stand out.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 106 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 124 internal links, 10 external

    The homepage links to 124 pages on omni.pet and 10 external pages.

8 checks passed
  • Meta description: 131 characters

    Your meta description is 131 characters: “Delicious, allergy friendly food and supplements that dogs crave. Created by loving vets, rooted in evidence based heal…”.

  • One H1 headline

    Your main headline reads: “FORMULATEDBY VETS.ADOREDBY PETS”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Omni | Dog Food & Supplements | As Seen On Dragons' Den”.

  • Canonical URL set

    The canonical URL is https://omni.pet/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://omni.pet/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,582 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://omni.pet/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://omni.pet/collections/advanced-dry-food has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://omni.pet/collections/dog-food and https://omni.pet/collections/advanced-dry-food have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 8 small tap targets

    8 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,495 words of copy

    The homepage carries about 1,495 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book a free Vet consult” and “Shop Food”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Book a free Vet consult”, “Shop Food” and “Shop Supplements”.

  • Social proof on the page

    Social proof on the homepage: 11 testimonial or review blocks, 4 customer or partner logos, a star rating, 1 trust badge and “200,000+ HAPPY CUSTOMERS”.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 57 other companies contacted

    Loading the homepage contacts 57 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at omni.pet, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 22 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Gempages Builder · Videowise Connect · Okendo · Skio Subscriptions Yc S20 · Littledata The Data Layer · Gorgias Live Chat Helpdesk · Attentive · Klaviyo Email Marketing Sms · Rebuy Personalization Engine · Microsoft Clarity · Digital Appointments · Polar Analytics · automizely.com · jsdelivr.net · rechargecdn.com · nfcube.com · goaffpro.com · cloudfront.net · livesession.io · sesami.co · attn.tv

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 33 issues on omni.pet, including 20 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25