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onafriq.com website review
Visit site (opens in a new tab)Reviewed 2 November 202637 issues · 88 checks
This review found 37 issues worth fixing on onafriq.com, 7 of them high impact, across 88 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 4.6 s |
| May 23, 2026 | 4.7 s |
| May 30, 2026 | 4.6 s |
| Jun 6, 2026 | 4.7 s |
| Jun 13, 2026 | 4.7 s |
| Jun 20, 2026 | 4.7 s |
| Jun 27, 2026 | 4.5 s |
| Jul 4, 2026 | 4.0 s |
| Jul 11, 2026 | 3.9 s |
| Jul 18, 2026 | 3.9 s |
| Jul 25, 2026 | 4.0 s |
| Aug 1, 2026 | 4.0 s |
| Aug 8, 2026 | 4.1 s |
| Aug 15, 2026 | 3.9 s |
| Aug 22, 2026 | 3.7 s |
| Aug 29, 2026 | 3.7 s |
| Sep 5, 2026 | 3.7 s |
| Sep 12, 2026 | 3.7 s |
| Sep 19, 2026 | 3.9 s |
| Sep 26, 2026 | 3.8 s |
| Oct 3, 2026 | 3.8 s |
| Oct 10, 2026 | 3.7 s |
| Oct 17, 2026 | 3.6 s |
| Oct 24, 2026 | 3.7 s |
| Oct 31, 2026 | 3.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 145 ms |
| May 23, 2026 | 152 ms |
| May 30, 2026 | 148 ms |
| Jun 6, 2026 | 155 ms |
| Jun 13, 2026 | 155 ms |
| Jun 20, 2026 | 146 ms |
| Jun 27, 2026 | 145 ms |
| Jul 4, 2026 | 141 ms |
| Jul 11, 2026 | 139 ms |
| Jul 18, 2026 | 139 ms |
| Jul 25, 2026 | 136 ms |
| Aug 1, 2026 | 140 ms |
| Aug 8, 2026 | 154 ms |
| Aug 15, 2026 | 139 ms |
| Aug 22, 2026 | 148 ms |
| Aug 29, 2026 | 150 ms |
| Sep 5, 2026 | 141 ms |
| Sep 12, 2026 | 153 ms |
| Sep 19, 2026 | 160 ms |
| Sep 26, 2026 | 166 ms |
| Oct 3, 2026 | 176 ms |
| Oct 10, 2026 | 176 ms |
| Oct 17, 2026 | 176 ms |
| Oct 24, 2026 | 166 ms |
| Oct 31, 2026 | 155 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.4 s17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, iubenda and Facebook and others), adding 1.5 MB and 902 ms of main-thread time.
Mobile performance score: 66
66/100Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 455 ms
455 msGoogle Tag Manager costs a phone 455 ms of main-thread work and 667 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 61 KiBAbout 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Reduce unused JavaScript
489 KiBAbout 489 KiB of JavaScript is downloaded but never used on this page.
1,689 HTML elements
The page has 1,689 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
210 KiB10 files are served with short cache lifetimes, so returning visitors download them again (210 KiB).
Minify JavaScript
150 ms · 9 KiB9 KiB could be saved by minifying JavaScript.
Improve image delivery
150 ms · 5 KiB1 image could be 5 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 144 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
5 KiB5 KiB could be saved by minifying CSS.
2 checks passed
Main-thread work: 1.6 s
A phone's processor spends 1.6 s on main-thread work while loading, 858 ms of it running JavaScript. That is comfortably low.
Server response: 20 ms
20 msYour server sent the HTML in 20 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.3 s
5.3 sReal visitors wait 5.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Time to Interactive: 14.4 s
14.4 sThe page becomes fully interactive after 14.4 s. Good is under 3.8 s.
Largest Contentful Paint: 4.1 s
4.1 sYour largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.5 s
1.5 sReal visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.
82 images without width and height
82 images have no width and height attributes, so the layout jumps as each one loads.
Speed Index: 5.4 s
5.4 sVisually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 365 ms
365 msScripts block taps and scrolling for 365 ms in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.154
0.154The layout shifts by 0.154 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 145 ms to 155 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 153 ms
153 msReal visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Largest content (LCP) got 20% faster for real visitors
-20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.6 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
About 0.5 g of CO₂ per visit
0.54 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.54 g of CO₂e: 64.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.9 MB in 69 requests
1.9 MBYour homepage downloads 1.9 MB in 69 requests on a phone: scripts 1.3 MB (22), fonts 372 KiB (7) and stylesheets 97 KiB (11). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
7 buttons without a name
7 buttons have no accessible name, so screen readers announce just “button”.
39 images without alt text
39 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (2 elements)
ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.
Elements marked as presentational should be consistently ignored (2 elements)
Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.
1 checks passed
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“The access you need to scale your business” and “1B”). One clear main headline is easier for people and search engines.
Structured data has 1 problem
Structured data found (WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("{search_term_string}")”.
18 links with vague text
18 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
33 internal links, 46 external
The homepage links to 33 pages on onafriq.com and 46 external pages.
6 checks passed
Meta description: 134 characters
Your meta description is 134 characters: “We make payments as easy as making a phone call. Giving africans, the continent and the whole world access to limitless…”.
Title: 51 characters
Your title is a healthy 51 characters: “Africa's Largest Digital Payments Gateway | Onafriq”.
Canonical URL set
The canonical URL is https://onafriq.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://onafriq.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://onafriq.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (821 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages without a meta description
https://onafriq.com/services/card-issuance-and-processing, https://onafriq.com/services/treasury, https://onafriq.com/article/-able-and-onafriq-collaborate-with-visa-to-expand-access-to-credit-through-visa-flex-credential and https://onafriq.com/article/-able-et-onafriq-sassocient-a-visa-pour-elargir-lacces-au-credit-grace-au-visa-flex-credential have no meta description, so Google writes the search snippet from whatever text it finds.
3 links to non-canonical URLs
Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://onafriq.com/article/modernising-settlement-with-stablecoins-shouldnt-require-rebuilding-payment-infrastructure-that-already-works, whose canonical is https://onafriq.com/insights/article/modernising-settlement-with-stablecoins-shouldnt-require-rebuilding-payment-infrastructure-that-already-works. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
12 internal pages checked
We fetched 12 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 12 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Identifier 'showOnPx' has already been declared”.
2 checks passed
Tap targets are thumb-sized
7 of 7 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 39 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 632 words of copy
The homepage carries about 632 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact Sales”.
12 calls to action
The homepage has 12 calls to action, for example “Contact Us”, “Contact Sales” and “Learn More”.
43 short forms
43 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and LinkedIn Insight.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
20 other companies contacted
Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: iubenda
A consent management tool (iubenda) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at onafriq.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Hiring
- Hiring
- 2 open roles
- Teams
- Engineering: Card Issuing (1), Technology (1)
- Job board
- bamboohr
- Careers page
- onafriq.com/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on onafriq.com, including 18 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.