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onafriq.com website review

Visit site (opens in a new tab)Reviewed 2 November 202637 issues · 88 checks

This review found 37 issues worth fixing on onafriq.com, 7 of them high impact, across 88 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.9 s3.5 sMay 16Oct 313.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20264.6 s
May 23, 20264.7 s
May 30, 20264.6 s
Jun 6, 20264.7 s
Jun 13, 20264.7 s
Jun 20, 20264.7 s
Jun 27, 20264.5 s
Jul 4, 20264.0 s
Jul 11, 20263.9 s
Jul 18, 20263.9 s
Jul 25, 20264.0 s
Aug 1, 20264.0 s
Aug 8, 20264.1 s
Aug 15, 20263.9 s
Aug 22, 20263.7 s
Aug 29, 20263.7 s
Sep 5, 20263.7 s
Sep 12, 20263.7 s
Sep 19, 20263.9 s
Sep 26, 20263.8 s
Oct 3, 20263.8 s
Oct 10, 20263.7 s
Oct 17, 20263.6 s
Oct 24, 20263.7 s
Oct 31, 20263.8 s
Real-visitor tap response (INP)75th percentile, phones
182 ms130 msMay 16Oct 31155 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026145 ms
May 23, 2026152 ms
May 30, 2026148 ms
Jun 6, 2026155 ms
Jun 13, 2026155 ms
Jun 20, 2026146 ms
Jun 27, 2026145 ms
Jul 4, 2026141 ms
Jul 11, 2026139 ms
Jul 18, 2026139 ms
Jul 25, 2026136 ms
Aug 1, 2026140 ms
Aug 8, 2026154 ms
Aug 15, 2026139 ms
Aug 22, 2026148 ms
Aug 29, 2026150 ms
Sep 5, 2026141 ms
Sep 12, 2026153 ms
Sep 19, 2026160 ms
Sep 26, 2026166 ms
Oct 3, 2026176 ms
Oct 10, 2026176 ms
Oct 17, 2026176 ms
Oct 24, 2026166 ms
Oct 31, 2026155 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of onafriq.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. onafriq.com at 0.4 s0.4 s
  2. onafriq.com at 0.8 s0.8 s
  3. onafriq.com at 1.1 s1.1 s
  4. onafriq.com at 1.5 s1.5 s
  5. onafriq.com at 1.9 s1.9 s
  6. onafriq.com at 2.3 s2.3 s
  7. onafriq.com at 2.6 s2.6 s
  8. onafriq.com at 3.0 s3.0 s

Speed

7 to fix66
  • Render-blocking requests

    1.4 s

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, iubenda and Facebook and others), adding 1.5 MB and 902 ms of main-thread time.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 455 ms

    455 ms

    Google Tag Manager costs a phone 455 ms of main-thread work and 667 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 61 KiB

    About 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused JavaScript

    489 KiB

    About 489 KiB of JavaScript is downloaded but never used on this page.

  • 1,689 HTML elements

    The page has 1,689 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    210 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (210 KiB).

  • Minify JavaScript

    150 ms · 9 KiB

    9 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    150 ms · 5 KiB

    1 image could be 5 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 144 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 858 ms of it running JavaScript. That is comfortably low.

  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.3 s

    5.3 s

    Real visitors wait 5.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Time to Interactive: 14.4 s

    14.4 s

    The page becomes fully interactive after 14.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.1 s

    4.1 s

    Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 82 images without width and height

    82 images have no width and height attributes, so the layout jumps as each one loads.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 365 ms

    365 ms

    Scripts block taps and scrolling for 365 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.154

    0.154

    The layout shifts by 0.154 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 145 ms to 155 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 153 ms

    153 ms

    Real visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 20% faster for real visitors

    -20%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.6 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

100
  • About 0.5 g of CO₂ per visit

    0.54 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.54 g of CO₂e: 64.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.9 MB in 69 requests

    1.9 MB

    Your homepage downloads 1.9 MB in 69 requests on a phone: scripts 1.3 MB (22), fonts 372 KiB (7) and stylesheets 97 KiB (11). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8490
  • 7 buttons without a name

    7 buttons have no accessible name, so screen readers announce just “button”.

  • 39 images without alt text

    39 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (2 elements)

    Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8589
  • 2 H1 headlines

    There are 2 <h1> headlines (“The access you need to scale your business” and “1B”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("{search_term_string}")”.

  • 18 links with vague text

    18 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 33 internal links, 46 external

    The homepage links to 33 pages on onafriq.com and 46 external pages.

6 checks passed
  • Meta description: 134 characters

    Your meta description is 134 characters: “We make payments as easy as making a phone call. Giving africans, the continent and the whole world access to limitless…”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Africa's Largest Digital Payments Gateway | Onafriq”.

  • Canonical URL set

    The canonical URL is https://onafriq.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://onafriq.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://onafriq.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (821 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 4 pages without a meta description

    https://onafriq.com/services/card-issuance-and-processing, https://onafriq.com/services/treasury, https://onafriq.com/article/-able-and-onafriq-collaborate-with-visa-to-expand-access-to-credit-through-visa-flex-credential and https://onafriq.com/article/-able-et-onafriq-sassocient-a-visa-pour-elargir-lacces-au-credit-grace-au-visa-flex-credential have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 links to non-canonical URLs

    Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://onafriq.com/article/modernising-settlement-with-stablecoins-shouldnt-require-rebuilding-payment-infrastructure-that-already-works, whose canonical is https://onafriq.com/insights/article/modernising-settlement-with-stablecoins-shouldnt-require-rebuilding-payment-infrastructure-that-already-works. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 12 internal pages checked

    We fetched 12 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 12 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Identifier 'showOnPx' has already been declared”.

2 checks passed
  • Tap targets are thumb-sized

    7 of 7 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix75
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 39 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 632 words of copy

    The homepage carries about 632 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Sales”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Contact Us”, “Contact Sales” and “Learn More”.

  • 43 short forms

    43 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and LinkedIn Insight.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at onafriq.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Hiring

Hiring
2 open roles
Teams
Engineering: Card Issuing (1), Technology (1)
Job board
bamboohr

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on onafriq.com, including 18 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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