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onefitstore.it website review
Visit site (opens in a new tab)Reviewed 8 November 202631 issues · 86 checks
This review found 31 issues worth fixing on onefitstore.it, 16 of them high impact, across 86 checks. The most urgent: mobile performance score: 49. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #36,064 of 106,224 reviewed websitesbeats 60%
- #23,940 of 59,867 online storesbeats 54%
- #23,095 of 54,578 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 167 ms |
| May 23, 2026 | 172 ms |
| May 30, 2026 | 175 ms |
| Jun 6, 2026 | 179 ms |
| Jun 13, 2026 | 191 ms |
| Jun 20, 2026 | 195 ms |
| Jun 27, 2026 | 205 ms |
| Jul 4, 2026 | 214 ms |
| Jul 11, 2026 | 215 ms |
| Jul 18, 2026 | 220 ms |
| Jul 25, 2026 | 223 ms |
| Aug 1, 2026 | 227 ms |
| Aug 8, 2026 | 228 ms |
| Aug 15, 2026 | 233 ms |
| Aug 22, 2026 | 232 ms |
| Aug 29, 2026 | 227 ms |
| Sep 5, 2026 | 230 ms |
| Sep 12, 2026 | 232 ms |
| Sep 19, 2026 | 233 ms |
| Sep 26, 2026 | 226 ms |
| Oct 3, 2026 | 211 ms |
| Oct 10, 2026 | 196 ms |
| Oct 17, 2026 | 188 ms |
| Oct 24, 2026 | 185 ms |
| Oct 31, 2026 | 185 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.4 s
2.8 s
4.2 s
5.6 s
7.0 s
8.4 s
9.8 s
11.2 s
Speed
Mobile performance score: 49
49/100Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.2 s
A phone's processor spends 9.2 s on main-thread work while loading, 5.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,526 HTML elements
The page has 3,526 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Shopify and Google Tag Manager and others), adding 1.8 MB and 739 ms of main-thread time.
Render-blocking requests
800 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Improve image delivery
250 ms · 332 KiB23 images could be 332 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.
Klaviyo adds 327 ms
327 msKlaviyo costs a phone 327 ms of main-thread work and 896 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
405 KiBAbout 405 KiB of JavaScript is downloaded but never used on this page.
Shopify adds 138 ms
138 msShopify costs a phone 138 ms of main-thread work and 477 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 192 ms. During a long task the page ignores taps.
Duplicated JavaScript
150 ms · 15 KiB15 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
101 KiBAbout 101 KiB of CSS is downloaded but never applied on this page.
Use efficient cache lifetimes
53 KiB13 files are served with short cache lifetimes, so returning visitors download them again (53 KiB).
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Minify CSS
9 KiB9 KiB could be saved by minifying CSS.
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 72 ms
72 msYour server sent the HTML in 72 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 19.7 s
19.7 sThe page becomes fully interactive after 19.7 s. Good is under 3.8 s.
Speed Index: 11.6 s
11.6 sVisually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 4.7 s
4.7 sYour largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 167 ms to 185 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 197 ms
197 msReal visitors wait 197 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 659 ms
659 msReal visitors wait 659 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.7 MB in 444 requests
4.7 MBYour homepage downloads 4.7 MB in 444 requests on a phone: other files 1.5 MB (211), scripts 1.4 MB (127) and images 1.4 MB (71). Under 2 MB keeps phones on slow connections fast.
About 1.3 g of CO₂ per visit
1.32 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.32 g of CO₂e: 158.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
24 buttons without a name
24 buttons have no accessible name, so screen readers announce just “button”.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (11 elements)
All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
25 links without text
25 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
435 internal links, 2 external
The homepage links to 435 pages on onefitstore.it and 2 external pages.
6 checks passed
Meta description: 142 characters
Your meta description is 142 characters: “Integratori Alimentari, Barrette Proteiche e Altri Prodotti per il Fitness e il Benessere dei Migliori Brand. Scopri le…”.
Title: 59 characters
Your title is a healthy 59 characters: “OneFitStore: Prodotti per Fitness e Benessere – Onefitstore”.
Canonical URL set
The canonical URL is https://onefitstore.it/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://onefitstore.it/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,204 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://onefitstore.it/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://onefitstore.it/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://onefitstore.it/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
3 pages without a meta description
https://onefitstore.it/pages/faq, https://onefitstore.it/pages/contact and https://onefitstore.it/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages without an H1
https://onefitstore.it/pages/faq, https://onefitstore.it/pages/contact and https://onefitstore.it/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.
4 pages slow to respond
https://onefitstore.it/collections/vitamine-minerali-e-antiossidanti, https://onefitstore.it/collections/integratori-multivitaminici, https://onefitstore.it/collections/integratori-di-vitamina-c and https://onefitstore.it/collections/integratori-di-vitamina-d took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “NotSupportedError: Failed to execute 'define' on 'CustomElementRegistry': the name "footer-menu" has already been used …”.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
2 checks passed
Tap targets are thumb-sized
69 of 70 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,408 words of copy
The homepage carries about 1,408 words of visible text.
4 checks passed
9 short forms
9 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 24 testimonial or review blocks and 10 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: iubenda
A consent management tool (iubenda) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at onefitstore.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Eaze Button · Zoorix Sticky Atc · Regios Discounts · Judge Me Reviews · Klaviyo Email Marketing Sms · Doofinder Search Discovery · Tq Popup Pages · Frontend
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on onefitstore.it, including 14 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.