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onesothebysrealty.com website review
Visit site (opens in a new tab)Reviewed 1 November 202647 issues · 92 checks
This review found 47 issues worth fixing on onesothebysrealty.com, 18 of them high impact, across 92 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.7 s |
| May 16, 2026 | 3.7 s |
| May 23, 2026 | 3.7 s |
| May 30, 2026 | 3.7 s |
| Jun 6, 2026 | 3.6 s |
| Jun 13, 2026 | 5.0 s |
| Jun 20, 2026 | 5.1 s |
| Jun 27, 2026 | 5.3 s |
| Jul 4, 2026 | 5.4 s |
| Jul 11, 2026 | 4.7 s |
| Jul 18, 2026 | 4.8 s |
| Jul 25, 2026 | 4.8 s |
| Aug 1, 2026 | 4.7 s |
| Aug 8, 2026 | 4.4 s |
| Aug 15, 2026 | 4.4 s |
| Aug 22, 2026 | 4.4 s |
| Aug 29, 2026 | 4.6 s |
| Sep 5, 2026 | 4.6 s |
| Sep 12, 2026 | 4.8 s |
| Sep 19, 2026 | 5.0 s |
| Sep 26, 2026 | 5.1 s |
| Oct 3, 2026 | 5.2 s |
| Oct 10, 2026 | 4.9 s |
| Oct 17, 2026 | 4.6 s |
| Oct 24, 2026 | 4.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 156 ms |
| May 16, 2026 | 162 ms |
| May 23, 2026 | 163 ms |
| May 30, 2026 | 170 ms |
| Jun 6, 2026 | 163 ms |
| Jun 13, 2026 | 198 ms |
| Jun 20, 2026 | 199 ms |
| Jun 27, 2026 | 199 ms |
| Jul 4, 2026 | 203 ms |
| Jul 11, 2026 | 176 ms |
| Jul 18, 2026 | 178 ms |
| Jul 25, 2026 | 178 ms |
| Aug 1, 2026 | 154 ms |
| Aug 8, 2026 | 148 ms |
| Aug 15, 2026 | 152 ms |
| Aug 22, 2026 | 152 ms |
| Aug 29, 2026 | 173 ms |
| Sep 5, 2026 | 185 ms |
| Sep 12, 2026 | 190 ms |
| Sep 19, 2026 | 195 ms |
| Sep 26, 2026 | 196 ms |
| Oct 3, 2026 | 210 ms |
| Oct 10, 2026 | 212 ms |
| Oct 17, 2026 | 221 ms |
| Oct 24, 2026 | 231 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.7 s
3.6 s
4.5 s
5.4 s
6.2 s
7.1 s
Speed
Use efficient cache lifetimes
2.2 s · 5.4 MB54 files are served with short cache lifetimes, so returning visitors download them again (5.4 MB).
Render-blocking requests
2.3 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.
Google Tag Manager adds 1.7 s
1.7 sGoogle Tag Manager costs a phone 1.7 s of main-thread work and 1.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 38
38/100Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.9 s
A phone's processor spends 7.9 s on main-thread work while loading, 4.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 7.6 MB and 3.7 s of main-thread time.
Reduce unused JavaScript
130 ms · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 130 ms faster on a phone.
Reduce unused CSS
600 ms · 230 KiBAbout 230 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Google CDN adds 645 ms
645 msGoogle CDN costs a phone 645 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
cloudfront.net adds 190 ms
190 mscloudfront.net costs a phone 190 ms of main-thread work and 4.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 619 ms
619 msFacebook costs a phone 619 ms of main-thread work and 339 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
592 KiB8 images could be 592 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 533 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 44 KiBPolyfills for old browsers add 44 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user TTFB: 1.9 s
1.9 sReal visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.
Time to Interactive: 32.7 s
32.7 sThe page becomes fully interactive after 32.7 s. Good is under 3.8 s.
Total Blocking Time: 2.2 s
2.2 sScripts block taps and scrolling for 2.2 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 6.0 s
6.0 sYour largest element takes 6.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Sea View”.
Speed Index: 6.8 s
6.8 sVisually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 42% slower for real visitors
+42%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 156 ms to 231 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 24% slower for real visitors
+24%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.7 s to 4.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
2 checks passed
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.007
0.007The layout barely moves while loading (CLS 0.007, good is under 0.1).
Images and page weight
Page weight: 8.8 MB in 163 requests
8.8 MBYour homepage downloads 8.8 MB in 163 requests on a phone: images 4.7 MB (36), scripts 3.0 MB (65) and other files 433 KiB (32). Under 2 MB keeps phones on slow connections fast.
21 images far larger than shown
4.1 MB21 images are downloaded at several times the size a phone draws them, for example 1.webp at 1,920 px wide, shown at 390 px. Resized copies would save about 4.1 MB.
5 images over 500 KB
5 images weigh 3.4 MB together. On a phone connection a single image that size takes seconds.
14 images below the first screen load straight away
14 images further down the page (3.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.5 g of CO₂ per visit
2.49 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.49 g of CO₂e: 298.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (29 elements)
All page content should be contained by landmarks: 29 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 20 images in the HTML carry an alt attribute.
54 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“Discover a home for your lifestyle.” and “ONE Sotheby's International Realty”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
98 internal links, 14 external
The homepage links to 98 pages on onesothebysrealty.com and 14 external pages.
6 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “Find waterfront properties in Miami, Broward and more locations. Search for oceanfront homes for sale. Get the most....…”.
Title: 34 characters
Your title is a healthy 34 characters: “ONE Sotheby's International Realty”.
Canonical URL set
The canonical URL is https://www.onesothebysrealty.com/.
Structured data in place
Structured data found: RealEstateAgent.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.onesothebysrealty.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing url, logo and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.onesothebysrealty.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (450 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a meta description
https://www.onesothebysrealty.com/our-agents and https://www.onesothebysrealty.com/contact-us use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.onesothebysrealty.com/our-agents, whose canonical is https://www.onesothebysrealty.com/realestate/agents/group/agents. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
2 pages without an H1
https://www.onesothebysrealty.com/listings and https://www.onesothebysrealty.com/by-property-type/rentals have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
https://www.onesothebysrealty.com/contact-us took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.
5 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Every page has a meta description
All 12 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
7 small tap targets
7 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 556 words of copy
The homepage carries about 556 words of visible text.
9 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SIGN UP” and “BUY”.
11 calls to action
The homepage has 11 calls to action, for example “Buy”, “Join Us” and “Contact”.
3 short forms
3 short forms (6 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies, 4 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at onesothebysrealty.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Tag Manager
- Hosting
- AWS
Company
- Founded
- 2008
- Headquarters
- Miami Beach
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on onesothebysrealty.com, including 25 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.