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onfleet.com website review
Visit site (opens in a new tab)Reviewed 20 October 202646 issues · 93 checks
This review found 46 issues worth fixing on onfleet.com, 18 of them high impact, across 93 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73CClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 3.0 s |
| May 9, 2026 | 3.0 s |
| May 16, 2026 | 3.0 s |
| May 23, 2026 | 3.0 s |
| May 30, 2026 | 3.0 s |
| Jun 6, 2026 | 3.0 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 3.0 s |
| Jun 27, 2026 | 3.0 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 3.0 s |
| Aug 29, 2026 | 3.0 s |
| Sep 5, 2026 | 3.0 s |
| Sep 12, 2026 | 3.0 s |
| Sep 19, 2026 | 3.0 s |
| Sep 26, 2026 | 3.0 s |
| Oct 3, 2026 | 3.0 s |
| Oct 10, 2026 | 3.0 s |
| Oct 17, 2026 | 3.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 92 ms |
| May 9, 2026 | 92 ms |
| May 16, 2026 | 92 ms |
| May 23, 2026 | 92 ms |
| May 30, 2026 | 92 ms |
| Jun 6, 2026 | 92 ms |
| Jun 13, 2026 | 93 ms |
| Jun 20, 2026 | 93 ms |
| Jun 27, 2026 | 93 ms |
| Jul 4, 2026 | 92 ms |
| Jul 11, 2026 | 92 ms |
| Jul 18, 2026 | 92 ms |
| Jul 25, 2026 | 91 ms |
| Aug 1, 2026 | 91 ms |
| Aug 8, 2026 | 91 ms |
| Aug 15, 2026 | 91 ms |
| Aug 22, 2026 | 91 ms |
| Aug 29, 2026 | 91 ms |
| Sep 5, 2026 | 91 ms |
| Sep 12, 2026 | 91 ms |
| Sep 19, 2026 | 91 ms |
| Sep 26, 2026 | 91 ms |
| Oct 3, 2026 | 91 ms |
| Oct 10, 2026 | 91 ms |
| Oct 17, 2026 | 91 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
9.9 s · 3.8 MB97 files are served with short cache lifetimes, so returning visitors download them again (3.8 MB).
Reduce unused JavaScript
5.5 s · 2.1 MBAbout 2.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.5 s faster on a phone.
Render-blocking requests
5.4 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.4 s.
Reduce unused CSS
2.6 s · 596 KiBAbout 596 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 2.6 s faster on a phone.
Improve image delivery
1.6 s · 455 KiB10 images could be 455 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.
Mobile performance score: 33
33/100Your mobile performance score is 33 (desktop: 33). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.0 s
A phone's processor spends 6.0 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Intercom, YouTube and Google Tag Manager and others), adding 6.2 MB and 2.4 s of main-thread time.
Intercom adds 651 ms
651 msIntercom costs a phone 651 ms of main-thread work and 960 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify CSS
610 ms · 112 KiB112 KiB could be saved by minifying CSS.
Minify JavaScript
450 ms · 114 KiB114 KiB could be saved by minifying JavaScript.
YouTube adds 392 ms
392 msYouTube costs a phone 392 ms of main-thread work and 992 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 315 ms
315 msGoogle Tag Manager costs a phone 315 ms of main-thread work and 381 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Olark adds 264 ms
264 msOlark costs a phone 264 ms of main-thread work and 471 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Hubspot adds 224 ms
224 msHubspot costs a phone 224 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,533 HTML elements
The page has 1,533 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 237 ms. During a long task the page ignores taps.
Legacy JavaScript
88 KiBPolyfills for old browsers add 88 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
10 KiB10 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 39 ms
39 msYour server sent the HTML in 39 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 15.1 s
15.1 sThe first text or image appears after 15.1 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 28.2 s
28.2 sYour largest element takes 28.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “One Platform. All Your Last Mile Delivery. Manage deliverie…”.
Speed Index: 16.6 s
16.6 sVisually, the page fills in at 16.6 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 46.3 s
46.3 sThe page becomes fully interactive after 46.3 s. Good is under 3.8 s.
Total Blocking Time: 1.0 s
1.0 sScripts block taps and scrolling for 1.0 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.8 s
2.8 sReal visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.
60 images without width and height
60 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 92 ms to 91 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.0 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 141 ms
141 msReal visitors wait 141 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user TTFB: 468 ms
468 msReal visitors wait 468 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.009
0.009The layout barely moves while loading (CLS 0.009, good is under 0.1).
Images and page weight
Page weight: 7.4 MB in 218 requests
7.4 MBYour homepage downloads 7.4 MB in 218 requests on a phone: scripts 4.1 MB (72), images 1.9 MB (76) and stylesheets 566 KiB (5). Under 2 MB keeps phones on slow connections fast.
19 images below the first screen load straight away
19 images further down the page (1,003 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
14 images in older formats
14 images (706 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
11 images far larger than shown
428 KiB11 images are downloaded at several times the size a phone draws them, for example homepage-background.webp at 2,195 px wide, shown at 700 px. Resized copies would save about 428 KiB.
About 2.1 g of CO₂ per visit
2.10 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.10 g of CO₂e: 251.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
57 text elements with low contrast
57 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (136 elements)
All page content should be contained by landmarks: 136 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
2 checks passed
Every image has alt text
All 71 images in the HTML carry an alt attribute.
36 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
11 links with vague text
11 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
130 internal links, 12 external
The homepage links to 130 pages on onfleet.com and 12 external pages.
7 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “Optimize your dispatch and effortlessly manage your routes with Onfleet, the #1 last-mile delivery software for courier…”.
One H1 headline
Your main headline reads: “One Platform. All Your Last Mile Delivery.”.
Title: 61 characters
Your title is a healthy 61 characters: “Last Mile Delivery Software for Dispatch and Route Management”.
Canonical URL set
The canonical URL is https://onfleet.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://onfleet.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,689 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://onfleet.com/llms.txt (11 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://onfleet.com/.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
9 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,663 words of copy
The homepage carries about 1,663 words of visible text.
3 checks passed
24 calls to action
The homepage has 24 calls to action, for example “Book a Demo ➜”, “Pricing” and “Talk to a delivery expert”.
Social proof on the page
Social proof on the homepage: 14 testimonial or review blocks, 7 customer or partner logos and 7 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Meta Pixel, Microsoft Clarity and HubSpot.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 6 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
25 cookies set on arrival
25Opening the homepage sets 25 cookies, 1 of them by other companies (measured from a US location before any click).
56 other companies contacted
Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at onfleet.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager | Microsoft Clarity
Company
- Founded
- 2015
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on onfleet.com, including 25 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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