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openpay.com.au website review
Visit site (opens in a new tab)Reviewed 23 October 202643 issues · 92 checks
This review found 43 issues worth fixing on openpay.com.au, 17 of them high impact, across 92 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 4.0 s |
| May 9, 2026 | 4.0 s |
| May 16, 2026 | 4.0 s |
| May 23, 2026 | 3.9 s |
| May 30, 2026 | 3.8 s |
| Jun 6, 2026 | 3.5 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.5 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 335 ms |
| May 9, 2026 | 355 ms |
| May 16, 2026 | 335 ms |
| May 23, 2026 | 319 ms |
| May 30, 2026 | 307 ms |
| Jun 6, 2026 | 273 ms |
| Jun 13, 2026 | 262 ms |
| Jun 20, 2026 | 260 ms |
| Jun 27, 2026 | 244 ms |
| Jul 4, 2026 | 250 ms |
| Jul 11, 2026 | 258 ms |
| Jul 18, 2026 | 260 ms |
| Jul 25, 2026 | 262 ms |
| Aug 1, 2026 | 263 ms |
| Aug 8, 2026 | 267 ms |
| Aug 15, 2026 | 264 ms |
| Aug 22, 2026 | 282 ms |
| Aug 29, 2026 | 288 ms |
| Sep 5, 2026 | 282 ms |
| Sep 12, 2026 | 282 ms |
| Sep 19, 2026 | 262 ms |
| Sep 26, 2026 | 243 ms |
| Oct 3, 2026 | 226 ms |
| Oct 10, 2026 | 223 ms |
| Oct 17, 2026 | 226 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
2.1 s · 1.2 MB39 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).
Render-blocking requests
3.1 s17 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.
Reduce unused JavaScript
1.4 s · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Google Tag Manager adds 1.4 s
1.4 sGoogle Tag Manager costs a phone 1.4 s of main-thread work and 705 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 31
31/100Your mobile performance score is 31 (desktop: 44). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.0 s
A phone's processor spends 8.0 s on main-thread work while loading, 5.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Amplitude Mobile Analytics and others), adding 2.8 MB and 3.2 s of main-thread time.
Reduce unused CSS
600 ms · 129 KiBAbout 129 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 595 ms. During a long task the page ignores taps.
Google CDN adds 461 ms
461 msGoogle CDN costs a phone 461 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Amplitude Mobile Analytics adds 441 ms
441 msAmplitude Mobile Analytics costs a phone 441 ms of main-thread work and 698 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Optimizely adds 311 ms
311 msOptimizely costs a phone 311 ms of main-thread work and 273 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,737 HTML elements
The page has 2,737 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
255 KiB20 images could be 255 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
114 KiBPolyfills for old browsers add 114 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 369 ms
369 msYour server sent the HTML in 369 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 30.3 s
30.3 sThe page becomes fully interactive after 30.3 s. Good is under 3.8 s.
Total Blocking Time: 2.4 s
2.4 sScripts block taps and scrolling for 2.4 s in total while the page loads. Good is under 200 ms.
Speed Index: 10.3 s
10.3 sVisually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 6.3 s
6.3 sYour largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Make payments. Earn points. Simple.”.
First Contentful Paint: 4.2 s
4.2 sThe first text or image appears after 4.2 s on a phone. Good is under 1.8 s.
Real-user INP: 207 ms
207 msReal visitors wait 207 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
7 checks passed
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 638 ms
638 msReal visitors wait 638 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 35% faster for real visitors
-35%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 335 ms to 226 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 48% faster for real visitors
-48%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.067
0.067The layout barely moves while loading (CLS 0.067, good is under 0.1).
Images and page weight
Page weight: 5.0 MB in 232 requests
5.0 MBYour homepage downloads 5.0 MB in 232 requests on a phone: scripts 3.2 MB (66), images 936 KiB (65) and other files 411 KiB (73). Under 2 MB keeps phones on slow connections fast.
2 images far larger than shown
309 KiB2 images are downloaded at several times the size a phone draws them, for example image.png at 1,536 px wide, shown at 350 px. Resized copies would save about 309 KiB.
1 image in older formats
1 image (335 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.4 g of CO₂ per visit
1.41 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.41 g of CO₂e: 168.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
2 elements hidden from screen readers can still receive keyboard focus.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 86 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
99 internal links, 27 external
The homepage links to 99 pages on openpay.com.au and 27 external pages.
8 checks passed
Meta description: 151 characters
Your meta description is 151 characters: “Earn credit card points on any business payment. ATO, suppliers, rent, super - pay by card when you usually can't. Expe…”.
One H1 headline
Your main headline reads: “Make payments. Earn points. Simple.”.
Title: 46 characters
Your title is a healthy 46 characters: “Be Rewarded for Business Payments | pay.com.au”.
Canonical URL set
The canonical URL is https://pay.com.au/.
Structured data in place
Structured data found: Article, ImageObject, Organization, Person and Place.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://pay.com.au/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,059 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://pay.com.au/llms.txt (121 KiB, 4 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.
Other pages
2 linked pages hidden from search
https://pay.com.au/100000-bonus-payrewards-points and https://pay.com.au/offers/earn-300k-bonus-payrewards-points are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
2 pages share a title
https://pay.com.au/100000-bonus-payrewards-points and https://pay.com.au/offers/earn-300k-bonus-payrewards-points all use the title “Earn 300K Bonus PayRewards Points - pay.com.au”. Search engines can't tell which page to show for a search, so each competes with the others.
3 pages without a meta description
https://pay.com.au/100000-bonus-payrewards-points, https://pay.com.au/offers/earn-300k-bonus-payrewards-points and https://pay.com.au/mobile-app have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97039408&tm=gtm002&Ver=2&mid=d0a5284d-5091-4e82-bceb-168e8ce1f49b&bo=1&sid=4a131290cea811f1bb27f72f721be139&vid=4a1320b0cea811f1a1630d5d7b033bea&vids=1&msclkid=N>m_t.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.
8 distorted images
8 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
11 of 12 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
A 9-field form
Your longest form asks for 9 fields (7 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,822 words of copy
The homepage carries about 2,822 words of visible text.
3 checks passed
14 calls to action
The homepage has 14 calls to action, for example “Get started”, “Try the calculator” and “Pricing”.
Social proof on the page
Social proof on the homepage: 78 testimonial or review blocks, 12 customer or partner logos, a star rating, 76 trust badges and “116,000+ businesses”.
Analytics in place
Analytics detected: Google Tag Manager and Amplitude.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
38 cookies set on arrival
38Opening the homepage sets 38 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
47 other companies contacted
Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at openpay.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Tag Manager | Amplitude
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on openpay.com.au, including 21 speed issues, 1 SEO issue and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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