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openpay.com.au website review

Visit site (opens in a new tab)Reviewed 23 October 202643 issues · 92 checks

This review found 43 issues worth fixing on openpay.com.au, 17 of them high impact, across 92 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s1.8 sMay 2Oct 172.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20264.0 s
May 9, 20264.0 s
May 16, 20264.0 s
May 23, 20263.9 s
May 30, 20263.8 s
Jun 6, 20263.5 s
Jun 13, 20263.0 s
Jun 20, 20262.8 s
Jun 27, 20262.5 s
Jul 4, 20262.5 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.3 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.5 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.3 s
Oct 3, 20262.2 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
375 ms203 msMay 2Oct 17226 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026335 ms
May 9, 2026355 ms
May 16, 2026335 ms
May 23, 2026319 ms
May 30, 2026307 ms
Jun 6, 2026273 ms
Jun 13, 2026262 ms
Jun 20, 2026260 ms
Jun 27, 2026244 ms
Jul 4, 2026250 ms
Jul 11, 2026258 ms
Jul 18, 2026260 ms
Jul 25, 2026262 ms
Aug 1, 2026263 ms
Aug 8, 2026267 ms
Aug 15, 2026264 ms
Aug 22, 2026282 ms
Aug 29, 2026288 ms
Sep 5, 2026282 ms
Sep 12, 2026282 ms
Sep 19, 2026262 ms
Sep 26, 2026243 ms
Oct 3, 2026226 ms
Oct 10, 2026223 ms
Oct 17, 2026226 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of openpay.com.au (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. openpay.com.au at 1.2 s1.2 s
  2. openpay.com.au at 2.4 s2.4 s
  3. openpay.com.au at 3.6 s3.6 s
  4. openpay.com.au at 4.8 s4.8 s
  5. openpay.com.au at 6.0 s6.0 s
  6. openpay.com.au at 7.2 s7.2 s
  7. openpay.com.au at 8.5 s8.5 s
  8. openpay.com.au at 9.7 s9.7 s

Speed

14 to fix31
  • Use efficient cache lifetimes

    2.1 s · 1.2 MB

    39 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

  • Render-blocking requests

    3.1 s

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.

  • Reduce unused JavaScript

    1.4 s · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Google Tag Manager adds 1.4 s

    1.4 s

    Google Tag Manager costs a phone 1.4 s of main-thread work and 705 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 31

    31/100

    Your mobile performance score is 31 (desktop: 44). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.0 s

    A phone's processor spends 8.0 s on main-thread work while loading, 5.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Amplitude Mobile Analytics and others), adding 2.8 MB and 3.2 s of main-thread time.

  • Reduce unused CSS

    600 ms · 129 KiB

    About 129 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 595 ms. During a long task the page ignores taps.

  • Google CDN adds 461 ms

    461 ms

    Google CDN costs a phone 461 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Amplitude Mobile Analytics adds 441 ms

    441 ms

    Amplitude Mobile Analytics costs a phone 441 ms of main-thread work and 698 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Optimizely adds 311 ms

    311 ms

    Optimizely costs a phone 311 ms of main-thread work and 273 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,737 HTML elements

    The page has 2,737 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    255 KiB

    20 images could be 255 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    114 KiB

    Polyfills for old browsers add 114 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 369 ms

    369 ms

    Your server sent the HTML in 369 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 30.3 s

    30.3 s

    The page becomes fully interactive after 30.3 s. Good is under 3.8 s.

  • Total Blocking Time: 2.4 s

    2.4 s

    Scripts block taps and scrolling for 2.4 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 10.3 s

    10.3 s

    Visually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 6.3 s

    6.3 s

    Your largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Make payments. Earn points. Simple.”.

  • First Contentful Paint: 4.2 s

    4.2 s

    The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

  • Real-user INP: 207 ms

    207 ms

    Real visitors wait 207 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

7 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 638 ms

    638 ms

    Real visitors wait 638 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 35% faster for real visitors

    -35%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 335 ms to 226 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 48% faster for real visitors

    -48%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.067

    0.067

    The layout barely moves while loading (CLS 0.067, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 5.0 MB in 232 requests

    5.0 MB

    Your homepage downloads 5.0 MB in 232 requests on a phone: scripts 3.2 MB (66), images 936 KiB (65) and other files 411 KiB (73). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    309 KiB

    2 images are downloaded at several times the size a phone draws them, for example image.png at 1,536 px wide, shown at 350 px. Resized copies would save about 309 KiB.

  • 1 image in older formats

    1 image (335 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.4 g of CO₂ per visit

    1.41 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.41 g of CO₂e: 168.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

6 to fixGoogle 8792
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 86 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 99 internal links, 27 external

    The homepage links to 99 pages on openpay.com.au and 27 external pages.

8 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Earn credit card points on any business payment. ATO, suppliers, rent, super - pay by card when you usually can't. Expe…”.

  • One H1 headline

    Your main headline reads: “Make payments. Earn points. Simple.”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Be Rewarded for Business Payments | pay.com.au”.

  • Canonical URL set

    The canonical URL is https://pay.com.au/.

  • Structured data in place

    Structured data found: Article, ImageObject, Organization, Person and Place.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://pay.com.au/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,059 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://pay.com.au/llms.txt (121 KiB, 4 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

3 to fix80
  • 2 linked pages hidden from search

    https://pay.com.au/100000-bonus-payrewards-points and https://pay.com.au/offers/earn-300k-bonus-payrewards-points are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 2 pages share a title

    https://pay.com.au/100000-bonus-payrewards-points and https://pay.com.au/offers/earn-300k-bonus-payrewards-points all use the title “Earn 300K Bonus PayRewards Points - pay.com.au”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages without a meta description

    https://pay.com.au/100000-bonus-payrewards-points, https://pay.com.au/offers/earn-300k-bonus-payrewards-points and https://pay.com.au/mobile-app have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 6974
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=97039408&tm=gtm002&Ver=2&mid=d0a5284d-5091-4e82-bceb-168e8ce1f49b&bo=1&sid=4a131290cea811f1bb27f72f721be139&vid=4a1320b0cea811f1a1630d5d7b033bea&vids=1&msclkid=N&gtm_t.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

  • 8 distorted images

    8 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    11 of 12 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix63
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • A 9-field form

    Your longest form asks for 9 fields (7 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,822 words of copy

    The homepage carries about 2,822 words of visible text.

3 checks passed
  • 14 calls to action

    The homepage has 14 calls to action, for example “Get started”, “Try the calculator” and “Pricing”.

  • Social proof on the page

    Social proof on the homepage: 78 testimonial or review blocks, 12 customer or partner logos, a star rating, 76 trust badges and “116,000+ businesses”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Amplitude.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 38 cookies set on arrival

    38

    Opening the homepage sets 38 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 47 other companies contacted

    Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at openpay.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager | Amplitude

Upkeep, stack, hiring and company data from programmable.info

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This review found 43 issues on openpay.com.au, including 21 speed issues, 1 SEO issue and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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