onnit.com website review

• Google's speed test didn't respond

  Google's speed test didn't respond for this site, so speed and Core Web Vitals are not measured here. Your full playbook measures them.

Not measured in this review.

• Page weight: 7.6 MB

  7.6 MB

  Your homepage downloads 7.6 MB on a phone, 2.8 MB of it images (37%). Under 2 MB keeps phones on slow connections fast.

• About 2.1 g of CO₂ per visit

  2.14 g

  By the Sustainable Web Design model, a visit to your homepage emits about 2.14 g of CO₂e: 257.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• Positive tabindex

  2 elements have a tabindex above 0, which scrambles the keyboard order.

  Elements (2)

• Orphan list items

  Some list items are not inside a list.

  Elements (1)

• All page content should be contained by landmarks (6 elements)

  All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• Heading levels should only increase by one (2 elements)

  Heading levels should only increase by one: 2 elements on the page fail this check, rated moderate by axe-core.

  Elements (2)

• 1 link without text

  1 visible link has no text or label, so screen readers cannot say where it goes.

  Elements (1)

• No meta description

  No meta description, so Google writes its own snippet from whatever text it finds.

• Title is short (28 characters)

  Your title is only 28 characters: “Verifying your connection...”. Between 30 and 65 characters leaves room to say what you do and for whom.

  View source

• No structured data

  No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

• No canonical URL

  No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

• No social preview image

  No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

• No robots.txt

  There is no robots.txt at onnit.com/robots.txt, the first file search crawlers ask for.

• Only 0 internal links

  The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

• No favicon declared

  No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

• No X (Twitter) card tag

  No twitter:card tag. X falls back to Open Graph, which is incomplete here.

• 1 broken image

  1 image failed to load on a phone, for example https://verifi.pdscrb.com/tag?action=view&user_id=e57161e7-790c-4707-80c0-40a21e8f161e&advertiser=onnite1ee2a539fb0487aaa11f6708ec16bc9&referrer=_&session_referrer=_&session_landing_url=https%3A%2F%2F.

• 17 small tap targets

  17 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 4 JavaScript errors while loading

  4 errors were logged to the browser console while the page loaded, for example “Refused to execute script from 'https://www.onnit.com/' because its MIME type ('text/html') is not executable, and stri…”.

• Homepage answers HTTP 429

  Your homepage answered with HTTP 429, so visitors and search engines may see an error page.

• No calls to action

  We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• No analytics detected

  No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No form on the homepage

  There is no form on the homepage, so every lead has to click through to another page first.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 1,621 words of copy

  The homepage carries about 1,621 words of visible text.

• 7 trackers load before any consent

  7

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

• 51 cookies set on arrival

  51

  Opening the homepage sets 51 cookies (measured from a US location before any click).

• 68 other companies contacted

  Loading the homepage contacts 68 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.