Onnit growth playbook

Add the existing Subscribe and Save plan group to the five products with frequencies matched to their supply (30 days for a 30-serving tub), or, if margin rules out 15%, offer a smaller subscription discount or free shipping. Add them to the 15% Subscribe & Save collection, then build a Klaviyo flow that invites past one-time buyers of these five to subscribe.

Daily staples are the easiest subscriptions to keep, and each converted buyer raises repeat revenue without new acquisition spend.

[ ] Margin check for whey, krill oil, MCT oil, gut health
[ ] Selling plan group added with frequencies matched to supply
[ ] "Not On Subscription" tag removed where enabled
[ ] Subscription banner shown on each page
[ ] Added to the 15% Subscribe & Save collection
[ ] Klaviyo flow for past one-time buyers
[ ] 90-day take-rate report

• Margin on protein

  Use a smaller discount or free shipping instead of 15%.

• Stock-outs for subscribers

  Check supply plans before enabling.

• Your websiteCatalogue (products feed, October 23, 2026): 32 products from $14.99 to $413.85. 27 offer "Subscribe and Save" with deliveries every 15, 20, 30, 45, 60, 75 or 90 days. Five offer no subscription at all and are tagged "Not On Subscription" or have no plan: Grass Fed Whey Isolate Protein in Vanilla and Mexican Chocolate ($59.95 each, labelled "30 Servings, 30-day supply"), Krill Oil 60 ct ($29.95), MCT Oil 24 fl oz ($24.95) and Total Gut Health 60 ct ($23.99).Source
• Your websiteSubscription Program page: "select the option to Autoship & Save"; "Every subscription order receives a 15% discount off MSRP unless otherwise noted"; suggested frequencies are "determined from the size of the product selected and the amount of servings it contains". Product pages call the same offer "15% Subscribe & Save" and "Subscribe and Save"; the whey page shows no subscription option.Source
• HiringRetention & Lifecycle Marketing Manager (remote, posted October 14, 2026): owns "email, SMS, and customer retention, with a particular focus on subscription growth and churn reduction" in Klaviyo; journeys "such as welcome, post-purchase, replenishment, subscription onboarding, cancellation prevention, and winback"; "convert one-time purchasers into subscribers"; "Analyze subscription churn, cancellation patterns"; reports on "cohort retention, repeat purchase, customer lifetime value (LTV), subscription conversion, and churn".Source
• HiringCommercial Finance Manager (Austin, posted September 24, 2026): will "define and measure ROI and build financial models in key investment areas such as eCom promotions, innovations, and performance marketing" and find "audience growth levers and opportunities to improve customer value".Source

Pick one name, use it on product pages, the program page, account dashboard, emails and help center, and redirect searches for the old name.

Consistent naming reduces support contacts and makes the offer easier to recognise.

• Old emails still use the old name

  Update templates first.

• Your websiteSubscription Program page: "select the option to Autoship & Save"; "Every subscription order receives a 15% discount off MSRP unless otherwise noted"; suggested frequencies are "determined from the size of the product selected and the amount of servings it contains". Product pages call the same offer "15% Subscribe & Save" and "Subscribe and Save"; the whey page shows no subscription option.Source
• HiringRetention & Lifecycle Marketing Manager (remote, posted October 14, 2026): owns "email, SMS, and customer retention, with a particular focus on subscription growth and churn reduction" in Klaviyo; journeys "such as welcome, post-purchase, replenishment, subscription onboarding, cancellation prevention, and winback"; "convert one-time purchasers into subscribers"; "Analyze subscription churn, cancellation patterns"; reports on "cohort retention, repeat purchase, customer lifetime value (LTV), subscription conversion, and churn".Source

Add a short module to each workout article: the matching product family in Onnit's own words (for example creatine and pre-workout for training days), a free printable workout in exchange for an email that starts a Klaviyo welcome flow, and a link to the Fitness & Performance collection.

Workout readers are the brand's core audience; a relevant offer and an email capture turn existing traffic into customers.

• Claims on workout pages

  Use only approved product wording.

• Your websiteThe Edge blog: 201 articles, newest update August 3, 2026; 116 of them are workout and exercise guides, many on kettlebells (for example "What Is the Best Kettlebell Weight to Start With?", "Kettlebell Swing", "How to Properly Rack a Kettlebell"), "vetted by the Onnit Advisory Board". The kettlebell weight article links only to general supplement collections and Alpha BRAIN; none of the 32 products on onnit.com is fitness equipment, and /collections/kettlebells returns 404.Source
• HiringSenior Content Director (remote, posted October 22, 2026, reporting to the CMO): "Onnit is reinvigorating our content strategy"; aims to make Onnit "the most watched, most shared, most recognizable brand in performance and wellness, without a Hollywood budget"; scope "Social, YouTube, Onnit.com, email/CRM creative, Amazon and retail content, packaging, and new formats (podcast, series)"; "phone-first shoots, rapid edits, reusable templates, and one idea cut into many pieces"; names "a product line people swear by, from Alpha BRAIN to our kettlebells and steel maces".Source
• HiringRetention & Lifecycle Marketing Manager (remote, posted October 14, 2026): owns "email, SMS, and customer retention, with a particular focus on subscription growth and churn reduction" in Klaviyo; journeys "such as welcome, post-purchase, replenishment, subscription onboarding, cancellation prevention, and winback"; "convert one-time purchasers into subscribers"; "Analyze subscription churn, cancellation patterns"; reports on "cohort retention, repeat purchase, customer lifetime value (LTV), subscription conversion, and churn".Source

Build replenishment flows that send a reminder a few days before each product's stated supply ends, with a one-click switch to subscription at the matching frequency.

Reminders at run-out convert better than calendar blasts and lead naturally to subscribing.

• Dosage varies

  Ask dosage at purchase or use the lower supply.

• Your websiteAlpha BRAIN 60 ct page ($57.95): selectors for "Daily dosage" (1 or 2 capsules a day), "Size" (30 Count "15-day supply", 60 Count "30-day supply", 90 Count "45-day supply"), "Frequency" and quantity; "30-day money back guarantee"; "HSA/FSA eligible. Save on average of 30%." The homepage quotes co-founder Joe Rogan on Alpha BRAIN and promotes the new NMN + Creatine Melon Plum flavor.Source
• HiringRetention & Lifecycle Marketing Manager (remote, posted October 14, 2026): owns "email, SMS, and customer retention, with a particular focus on subscription growth and churn reduction" in Klaviyo; journeys "such as welcome, post-purchase, replenishment, subscription onboarding, cancellation prevention, and winback"; "convert one-time purchasers into subscribers"; "Analyze subscription churn, cancellation patterns"; reports on "cohort retention, repeat purchase, customer lifetime value (LTV), subscription conversion, and churn".Source
• Your websiteSubscription Program page: "select the option to Autoship & Save"; "Every subscription order receives a 15% discount off MSRP unless otherwise noted"; suggested frequencies are "determined from the size of the product selected and the amount of servings it contains". Product pages call the same offer "15% Subscribe & Save" and "Subscribe and Save"; the whey page shows no subscription option.Source

Send samples to a tiered list of TikTok Shop affiliates with a flavor brief, approved claims and FTC disclosure rules, run Shop Ads on the best clips, and track sales by creator.

A launch gives creators a reason to post now, and Shop attribution shows which creators earn more investment.

• Off-label claims by creators

  Brief and review before boosting.

• HiringAffiliate & Social Shopping Manager (remote, posted October 14, 2026): runs affiliates "across Amazon, DTC, and creator storefronts" (Levanta, Impact, Superfiliate), will "help us scale TikTok Shop as we increase our investment there" and "test what's next on emerging platforms like Whatnot"; "TikTok Shop and social shopping are among Onnit's biggest growth opportunities"; grows Amazon via "Amazon Creator Connections" and the "Brand Referral Bonus program"; must keep creator content within "supplement claims requirements" and "FTC disclosure rules".Source
• News coverageOctober 2026 trade coverage: "Onnit adds Plum Melon to its NMN + Creatine stick packs"; the NMN + Creatine product went live on onnit.com in August 2026 and is tagged "Muscle Building".Source
• HiringSenior Content Director (remote, posted October 22, 2026, reporting to the CMO): "Onnit is reinvigorating our content strategy"; aims to make Onnit "the most watched, most shared, most recognizable brand in performance and wellness, without a Hollywood budget"; scope "Social, YouTube, Onnit.com, email/CRM creative, Amazon and retail content, packaging, and new formats (podcast, series)"; "phone-first shoots, rapid edits, reusable templates, and one idea cut into many pieces"; names "a product line people swear by, from Alpha BRAIN to our kettlebells and steel maces".Source

Pre-select the frequency that matches the chosen dosage and size (60 count at two a day: 30 days), show it in words ("arrives every 30 days, when you run out"), and test against the current page.

Fewer decisions at the point of purchase raise subscription take rate and reduce early cancellations from oversupply.

• Customers want flexibility

  Keep every option visible.

• Your websiteAlpha BRAIN 60 ct page ($57.95): selectors for "Daily dosage" (1 or 2 capsules a day), "Size" (30 Count "15-day supply", 60 Count "30-day supply", 90 Count "45-day supply"), "Frequency" and quantity; "30-day money back guarantee"; "HSA/FSA eligible. Save on average of 30%." The homepage quotes co-founder Joe Rogan on Alpha BRAIN and promotes the new NMN + Creatine Melon Plum flavor.Source
• Your websiteSubscription Program page: "select the option to Autoship & Save"; "Every subscription order receives a 15% discount off MSRP unless otherwise noted"; suggested frequencies are "determined from the size of the product selected and the amount of servings it contains". Product pages call the same offer "15% Subscribe & Save" and "Subscribe and Save"; the whey page shows no subscription option.Source
• Google PageSpeedReal Chrome visitors to onnit.com pass Core Web Vitals across the site: Largest Contentful Paint 1.7 s, Interaction to Next Paint 131 ms, CLS 0.07 at the 75th percentile, steady over the last period.Source

When a subscriber starts to cancel, ask why and offer the matching fix: skip, push the date, a longer frequency, a smaller size or a flavor swap. Track saves by reason.

Save offers that fix the real reason keep subscribers without discounts.

• Frustrating flows

  One screen; cancelling stays easy.

• HiringRetention & Lifecycle Marketing Manager (remote, posted October 14, 2026): owns "email, SMS, and customer retention, with a particular focus on subscription growth and churn reduction" in Klaviyo; journeys "such as welcome, post-purchase, replenishment, subscription onboarding, cancellation prevention, and winback"; "convert one-time purchasers into subscribers"; "Analyze subscription churn, cancellation patterns"; reports on "cohort retention, repeat purchase, customer lifetime value (LTV), subscription conversion, and churn".Source
• Your websiteSubscription Program page: "select the option to Autoship & Save"; "Every subscription order receives a 15% discount off MSRP unless otherwise noted"; suggested frequencies are "determined from the size of the product selected and the amount of servings it contains". Product pages call the same offer "15% Subscribe & Save" and "Subscribe and Save"; the whey page shows no subscription option.Source
• Your websiteCatalogue (products feed, October 23, 2026): 32 products from $14.99 to $413.85. 27 offer "Subscribe and Save" with deliveries every 15, 20, 30, 45, 60, 75 or 90 days. Five offer no subscription at all and are tagged "Not On Subscription" or have no plan: Grass Fed Whey Isolate Protein in Vanilla and Mexican Chocolate ($59.95 each, labelled "30 Servings, 30-day supply"), Krill Oil 60 ct ($29.95), MCT Oil 24 fl oz ($24.95) and Total Gut Health 60 ct ($23.99).Source

Recruit creators through Creator Connections for top sellers, route selected external traffic to Amazon with attribution tags to earn the referral bonus, and compare return on spend with DTC.

Shoppers who prefer Amazon still buy Onnit, and external traffic lowers the effective fee.

• Cannibalising DTC subscriptions

  Send subscribers-to-be to onnit.com.

• HiringAffiliate & Social Shopping Manager (remote, posted October 14, 2026): runs affiliates "across Amazon, DTC, and creator storefronts" (Levanta, Impact, Superfiliate), will "help us scale TikTok Shop as we increase our investment there" and "test what's next on emerging platforms like Whatnot"; "TikTok Shop and social shopping are among Onnit's biggest growth opportunities"; grows Amazon via "Amazon Creator Connections" and the "Brand Referral Bonus program"; must keep creator content within "supplement claims requirements" and "FTC disclosure rules".Source
• Social profilesYouTube @onnitofficial: about 280,000 subscribers, 1,022 videos, 115 million views; Onnit is also on TikTok, Instagram, X and Facebook.Source
• HiringCommercial Finance Manager (Austin, posted September 24, 2026): will "define and measure ROI and build financial models in key investment areas such as eCom promotions, innovations, and performance marketing" and find "audience growth levers and opportunities to improve customer value".Source

Pick the 50 best-performing long videos, cut each into short clips for TikTok, Reels and Shorts, link the relevant product, and feed winners to TikTok Shop and paid.

An existing library is the cheapest content source, and proven topics travel.

• Old claims in old videos

  Review every clip before posting.

• Social profilesYouTube @onnitofficial: about 280,000 subscribers, 1,022 videos, 115 million views; Onnit is also on TikTok, Instagram, X and Facebook.Source
• HiringSenior Content Director (remote, posted October 22, 2026, reporting to the CMO): "Onnit is reinvigorating our content strategy"; aims to make Onnit "the most watched, most shared, most recognizable brand in performance and wellness, without a Hollywood budget"; scope "Social, YouTube, Onnit.com, email/CRM creative, Amazon and retail content, packaging, and new formats (podcast, series)"; "phone-first shoots, rapid edits, reusable templates, and one idea cut into many pieces"; names "a product line people swear by, from Alpha BRAIN to our kettlebells and steel maces".Source
• HiringAffiliate & Social Shopping Manager (remote, posted October 14, 2026): runs affiliates "across Amazon, DTC, and creator storefronts" (Levanta, Impact, Superfiliate), will "help us scale TikTok Shop as we increase our investment there" and "test what's next on emerging platforms like Whatnot"; "TikTok Shop and social shopping are among Onnit's biggest growth opportunities"; grows Amazon via "Amazon Creator Connections" and the "Brand Referral Bonus program"; must keep creator content within "supplement claims requirements" and "FTC disclosure rules".Source

Run six LIVE sessions on TikTok Shop with athletes and a host, set a go threshold (sales per hour, new customers), then trial three Whatnot shows against the same bar.

Live formats convert well for routines and demos, and a fixed bar stops endless pilots.

• Low live audience

  Promote to email subscribers first.

• HiringAffiliate & Social Shopping Manager (remote, posted October 14, 2026): runs affiliates "across Amazon, DTC, and creator storefronts" (Levanta, Impact, Superfiliate), will "help us scale TikTok Shop as we increase our investment there" and "test what's next on emerging platforms like Whatnot"; "TikTok Shop and social shopping are among Onnit's biggest growth opportunities"; grows Amazon via "Amazon Creator Connections" and the "Brand Referral Bonus program"; must keep creator content within "supplement claims requirements" and "FTC disclosure rules".Source
• HiringSenior Content Director (remote, posted October 22, 2026, reporting to the CMO): "Onnit is reinvigorating our content strategy"; aims to make Onnit "the most watched, most shared, most recognizable brand in performance and wellness, without a Hollywood budget"; scope "Social, YouTube, Onnit.com, email/CRM creative, Amazon and retail content, packaging, and new formats (podcast, series)"; "phone-first shoots, rapid edits, reusable templates, and one idea cut into many pieces"; names "a product line people swear by, from Alpha BRAIN to our kettlebells and steel maces".Source

Add the approved, legally reviewed parts of each brief to the matching ingredient pages: dose, form, the studies cited and plain-language wording, linking to the products that use them.

Transparent evidence builds trust with skeptical buyers and gives AI assistants and search engines specific pages to cite.

• Claims risk

  Regulatory approves every line.

• HiringSenior Innovation Manager (remote, posted October 21, 2026): "ONNIT is doubling its launch cadence in 2027 and expanding into new categories"; core need states "cognition and focus, energy, sleep and stress, recovery", adjacent "gut health, hormonal health, longevity"; new formats "from gummies, chews, and stick packs to ready-to-drink and functional foods"; "Create a science brief for every launch covering approved claims, the evidence behind them, and a plain-language story"; plan around "retail sell-in windows". Onnit is part of Unilever's Wellbeing Collective.Source
• Your websiteSitemap pages: an affiliate program, TikTok Shop affiliate terms, community discounts (Military/First Responder), wholesale, a store locator, a quiz ("take-the-quiz", "quiz-results"), paid landing pages such as "morning-vs-night-protocol" and "black-label-sales-landing-page", and 49 ingredient pages including near-duplicates (l-theanine and l-theanine-ab; caffeine, caffeine-anhydrous and low-dose-caffeine). No customer referral page is listed.Source
• Competitor researchRivals' own homepages: Momentous, "a human performance company"; Thorne, "Clinically Backed Supplements & Daily Essentials"; Qualia by Neurohacker, formulas "for longevity, memory, sleep" with a "100-day guarantee"; Thesis, "nootropic supplements".See the research Source

Add a QR code to tubs and boxes that opens a short how-to video, the product's approved usage, and a Subscribe & Save offer with a first-order code; track scans by channel.

Packaging reaches every buyer, including retail and Amazon customers who are otherwise unknown to Onnit.

• Retail partner concerns

  Keep the offer brand-level, not price-led.

• HiringSenior Content Director (remote, posted October 22, 2026, reporting to the CMO): "Onnit is reinvigorating our content strategy"; aims to make Onnit "the most watched, most shared, most recognizable brand in performance and wellness, without a Hollywood budget"; scope "Social, YouTube, Onnit.com, email/CRM creative, Amazon and retail content, packaging, and new formats (podcast, series)"; "phone-first shoots, rapid edits, reusable templates, and one idea cut into many pieces"; names "a product line people swear by, from Alpha BRAIN to our kettlebells and steel maces".Source
• Your websiteSubscription Program page: "select the option to Autoship & Save"; "Every subscription order receives a 15% discount off MSRP unless otherwise noted"; suggested frequencies are "determined from the size of the product selected and the amount of servings it contains". Product pages call the same offer "15% Subscribe & Save" and "Subscribe and Save"; the whey page shows no subscription option.Source
• Your websiteSitemap pages: an affiliate program, TikTok Shop affiliate terms, community discounts (Military/First Responder), wholesale, a store locator, a quiz ("take-the-quiz", "quiz-results"), paid landing pages such as "morning-vs-night-protocol" and "black-label-sales-landing-page", and 49 ingredient pages including near-duplicates (l-theanine and l-theanine-ab; caffeine, caffeine-anhydrous and low-dose-caffeine). No customer referral page is listed.Source

Give subscribers a share link that gives a friend a first-order discount and the subscriber a credit, promoted in the subscription dashboard and post-purchase flow.

Referred customers buy with trust and tend to stay longer.

• Overlap with affiliates

  Keep referral for customers only.

• Your websiteSitemap pages: an affiliate program, TikTok Shop affiliate terms, community discounts (Military/First Responder), wholesale, a store locator, a quiz ("take-the-quiz", "quiz-results"), paid landing pages such as "morning-vs-night-protocol" and "black-label-sales-landing-page", and 49 ingredient pages including near-duplicates (l-theanine and l-theanine-ab; caffeine, caffeine-anhydrous and low-dose-caffeine). No customer referral page is listed.Source
• HiringRetention & Lifecycle Marketing Manager (remote, posted October 14, 2026): owns "email, SMS, and customer retention, with a particular focus on subscription growth and churn reduction" in Klaviyo; journeys "such as welcome, post-purchase, replenishment, subscription onboarding, cancellation prevention, and winback"; "convert one-time purchasers into subscribers"; "Analyze subscription churn, cancellation patterns"; reports on "cohort retention, repeat purchase, customer lifetime value (LTV), subscription conversion, and churn".Source
• Your websiteSubscription Program page: "select the option to Autoship & Save"; "Every subscription order receives a 15% discount off MSRP unless otherwise noted"; suggested frequencies are "determined from the size of the product selected and the amount of servings it contains". Product pages call the same offer "15% Subscribe & Save" and "Subscribe and Save"; the whey page shows no subscription option.Source

Check that every product's data includes servings, supply days, dosage, subscription frequencies, the 30-day guarantee and HSA/FSA eligibility, and test common agent questions against the store.

Being early to agent shopping only pays if the data answers the shopper's question.

• Fast-changing standards

  Review quarterly.

• Your websiteonnit.com publishes /agents.md, inviting AI shopping agents to "browse products and shop at Onnit's online store" through Shopify's Shop skill and the Universal Commerce Protocol, plus an "agentic discovery" sitemap.Source
• Your websiteCatalogue (products feed, October 23, 2026): 32 products from $14.99 to $413.85. 27 offer "Subscribe and Save" with deliveries every 15, 20, 30, 45, 60, 75 or 90 days. Five offer no subscription at all and are tagged "Not On Subscription" or have no plan: Grass Fed Whey Isolate Protein in Vanilla and Mexican Chocolate ($59.95 each, labelled "30 Servings, 30-day supply"), Krill Oil 60 ct ($29.95), MCT Oil 24 fl oz ($24.95) and Total Gut Health 60 ct ($23.99).Source
• Your websiteAlpha BRAIN 60 ct page ($57.95): selectors for "Daily dosage" (1 or 2 capsules a day), "Size" (30 Count "15-day supply", 60 Count "30-day supply", 90 Count "45-day supply"), "Frequency" and quantity; "30-day money back guarantee"; "HSA/FSA eligible. Save on average of 30%." The homepage quotes co-founder Joe Rogan on Alpha BRAIN and promotes the new NMN + Creatine Melon Plum flavor.Source

Pass each quiz result to Klaviyo as a profile property, start a short flow for that need (focus, sleep and stress, training) with the recommended product and its subscription option, and measure against non-quiz visitors.

Personalised follow-up from a stated need converts better than generic promotions.

• Too many flows

  Start with three need states.

• Your websiteSitemap pages: an affiliate program, TikTok Shop affiliate terms, community discounts (Military/First Responder), wholesale, a store locator, a quiz ("take-the-quiz", "quiz-results"), paid landing pages such as "morning-vs-night-protocol" and "black-label-sales-landing-page", and 49 ingredient pages including near-duplicates (l-theanine and l-theanine-ab; caffeine, caffeine-anhydrous and low-dose-caffeine). No customer referral page is listed.Source
• HiringRetention & Lifecycle Marketing Manager (remote, posted October 14, 2026): owns "email, SMS, and customer retention, with a particular focus on subscription growth and churn reduction" in Klaviyo; journeys "such as welcome, post-purchase, replenishment, subscription onboarding, cancellation prevention, and winback"; "convert one-time purchasers into subscribers"; "Analyze subscription churn, cancellation patterns"; reports on "cohort retention, repeat purchase, customer lifetime value (LTV), subscription conversion, and churn".Source
• HiringSenior Innovation Manager (remote, posted October 21, 2026): "ONNIT is doubling its launch cadence in 2027 and expanding into new categories"; core need states "cognition and focus, energy, sleep and stress, recovery", adjacent "gut health, hormonal health, longevity"; new formats "from gummies, chews, and stick packs to ready-to-drink and functional foods"; "Create a science brief for every launch covering approved claims, the evidence behind them, and a plain-language story"; plan around "retail sell-in windows". Onnit is part of Unilever's Wellbeing Collective.Source

Give subscribers early access and a sample add-on to their next box for each launch, run waitlists for new categories, and use the first 30 days of DTC data in retail sell-in.

Subscribers are the cheapest launch audience, and early data strengthens retail pitches.

• Subscriber fatigue

  Opt-in only.

• HiringSenior Innovation Manager (remote, posted October 21, 2026): "ONNIT is doubling its launch cadence in 2027 and expanding into new categories"; core need states "cognition and focus, energy, sleep and stress, recovery", adjacent "gut health, hormonal health, longevity"; new formats "from gummies, chews, and stick packs to ready-to-drink and functional foods"; "Create a science brief for every launch covering approved claims, the evidence behind them, and a plain-language story"; plan around "retail sell-in windows". Onnit is part of Unilever's Wellbeing Collective.Source
• HiringRetention & Lifecycle Marketing Manager (remote, posted October 14, 2026): owns "email, SMS, and customer retention, with a particular focus on subscription growth and churn reduction" in Klaviyo; journeys "such as welcome, post-purchase, replenishment, subscription onboarding, cancellation prevention, and winback"; "convert one-time purchasers into subscribers"; "Analyze subscription churn, cancellation patterns"; reports on "cohort retention, repeat purchase, customer lifetime value (LTV), subscription conversion, and churn".Source
• Your websiteCatalogue (products feed, October 23, 2026): 32 products from $14.99 to $413.85. 27 offer "Subscribe and Save" with deliveries every 15, 20, 30, 45, 60, 75 or 90 days. Five offer no subscription at all and are tagged "Not On Subscription" or have no plan: Grass Fed Whey Isolate Protein in Vanilla and Mexican Chocolate ($59.95 each, labelled "30 Servings, 30-day supply"), Krill Oil 60 ct ($29.95), MCT Oil 24 fl oz ($24.95) and Total Gut Health 60 ct ($23.99).Source

Build a free 12-week program series (strength, kettlebell, mobility) for subscribers, delivered by email and video, with progress check-ins tied to their supplement routine.

Engagement with something useful lowers churn, and the program becomes a reason to subscribe.

• Low completion

  Short weekly sessions.

• Your websiteThe Edge blog: 201 articles, newest update August 3, 2026; 116 of them are workout and exercise guides, many on kettlebells (for example "What Is the Best Kettlebell Weight to Start With?", "Kettlebell Swing", "How to Properly Rack a Kettlebell"), "vetted by the Onnit Advisory Board". The kettlebell weight article links only to general supplement collections and Alpha BRAIN; none of the 32 products on onnit.com is fitness equipment, and /collections/kettlebells returns 404.Source
• Social profilesYouTube @onnitofficial: about 280,000 subscribers, 1,022 videos, 115 million views; Onnit is also on TikTok, Instagram, X and Facebook.Source
• HiringSenior Content Director (remote, posted October 22, 2026, reporting to the CMO): "Onnit is reinvigorating our content strategy"; aims to make Onnit "the most watched, most shared, most recognizable brand in performance and wellness, without a Hollywood budget"; scope "Social, YouTube, Onnit.com, email/CRM creative, Amazon and retail content, packaging, and new formats (podcast, series)"; "phone-first shoots, rapid edits, reusable templates, and one idea cut into many pieces"; names "a product line people swear by, from Alpha BRAIN to our kettlebells and steel maces".Source
• HiringRetention & Lifecycle Marketing Manager (remote, posted October 14, 2026): owns "email, SMS, and customer retention, with a particular focus on subscription growth and churn reduction" in Klaviyo; journeys "such as welcome, post-purchase, replenishment, subscription onboarding, cancellation prevention, and winback"; "convert one-time purchasers into subscribers"; "Analyze subscription churn, cancellation patterns"; reports on "cohort retention, repeat purchase, customer lifetime value (LTV), subscription conversion, and churn".Source

Test a 90-day guarantee for first subscription orders only, with clear terms, and measure conversion, refunds and 6-month retention against the 30-day control.

Lower risk lifts trial, and limiting it to subscriptions protects margin.

• Abuse

  One guarantee per customer.

• Your websiteAlpha BRAIN 60 ct page ($57.95): selectors for "Daily dosage" (1 or 2 capsules a day), "Size" (30 Count "15-day supply", 60 Count "30-day supply", 90 Count "45-day supply"), "Frequency" and quantity; "30-day money back guarantee"; "HSA/FSA eligible. Save on average of 30%." The homepage quotes co-founder Joe Rogan on Alpha BRAIN and promotes the new NMN + Creatine Melon Plum flavor.Source
• Competitor researchRivals' own homepages: Momentous, "a human performance company"; Thorne, "Clinically Backed Supplements & Daily Essentials"; Qualia by Neurohacker, formulas "for longevity, memory, sleep" with a "100-day guarantee"; Thesis, "nootropic supplements".See the research Source
• HiringCommercial Finance Manager (Austin, posted September 24, 2026): will "define and measure ROI and build financial models in key investment areas such as eCom promotions, innovations, and performance marketing" and find "audience growth levers and opportunities to improve customer value".Source

Merge each set into one page with sections per form, redirect the others, and link the products that use each form.

One strong page per ingredient ranks better and is easier to keep accurate.

• Lost rankings

  Redirect to the closest section.

• Your websiteSitemap pages: an affiliate program, TikTok Shop affiliate terms, community discounts (Military/First Responder), wholesale, a store locator, a quiz ("take-the-quiz", "quiz-results"), paid landing pages such as "morning-vs-night-protocol" and "black-label-sales-landing-page", and 49 ingredient pages including near-duplicates (l-theanine and l-theanine-ab; caffeine, caffeine-anhydrous and low-dose-caffeine). No customer referral page is listed.Source

Tag customers who paid with HSA/FSA, send a reminder before common plan deadlines with eligible products and subscription options, and add an HSA/FSA filter to the shop.

A reminder about money customers would otherwise lose is welcome and drives orders.

• Eligibility questions

  Link to Truemed's own guidance.

• Your websiteAlpha BRAIN 60 ct page ($57.95): selectors for "Daily dosage" (1 or 2 capsules a day), "Size" (30 Count "15-day supply", 60 Count "30-day supply", 90 Count "45-day supply"), "Frequency" and quantity; "30-day money back guarantee"; "HSA/FSA eligible. Save on average of 30%." The homepage quotes co-founder Joe Rogan on Alpha BRAIN and promotes the new NMN + Creatine Melon Plum flavor.Source
• HiringRetention & Lifecycle Marketing Manager (remote, posted October 14, 2026): owns "email, SMS, and customer retention, with a particular focus on subscription growth and churn reduction" in Klaviyo; journeys "such as welcome, post-purchase, replenishment, subscription onboarding, cancellation prevention, and winback"; "convert one-time purchasers into subscribers"; "Analyze subscription churn, cancellation patterns"; reports on "cohort retention, repeat purchase, customer lifetime value (LTV), subscription conversion, and churn".Source