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oofos.com website review

Visit site (opens in a new tab)Reviewed 4 November 202640 issues · 94 checks

This review found 40 issues worth fixing on oofos.com, 14 of them high impact, across 94 checks. The most urgent: page weight: 23.9 MB in 511 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s2.4 sMay 16Oct 312.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.4 s
May 23, 20263.3 s
May 30, 20263.3 s
Jun 6, 20263.3 s
Jun 13, 20263.4 s
Jun 20, 20263.4 s
Jun 27, 20263.5 s
Jul 4, 20263.4 s
Jul 11, 20263.4 s
Jul 18, 20263.4 s
Jul 25, 20263.4 s
Aug 1, 20263.4 s
Aug 8, 20263.4 s
Aug 15, 20263.2 s
Aug 22, 20263.1 s
Aug 29, 20263.0 s
Sep 5, 20262.9 s
Sep 12, 20262.8 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.5 s
Oct 10, 20262.6 s
Oct 17, 20262.6 s
Oct 24, 20262.6 s
Oct 31, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
343 ms110 msMay 16Oct 31159 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026299 ms
May 23, 2026303 ms
May 30, 2026308 ms
Jun 6, 2026307 ms
Jun 13, 2026311 ms
Jun 20, 2026312 ms
Jun 27, 2026314 ms
Jul 4, 2026309 ms
Jul 11, 2026312 ms
Jul 18, 2026312 ms
Jul 25, 2026312 ms
Aug 1, 2026316 ms
Aug 8, 2026287 ms
Aug 15, 2026246 ms
Aug 22, 2026171 ms
Aug 29, 2026146 ms
Sep 5, 2026138 ms
Sep 12, 2026137 ms
Sep 19, 2026138 ms
Sep 26, 2026145 ms
Oct 3, 2026150 ms
Oct 10, 2026154 ms
Oct 17, 2026154 ms
Oct 24, 2026159 ms
Oct 31, 2026159 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of oofos.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. oofos.com at 1.1 s1.1 s
  2. oofos.com at 2.2 s2.2 s
  3. oofos.com at 3.4 s3.4 s
  4. oofos.com at 4.5 s4.5 s
  5. oofos.com at 5.6 s5.6 s
  6. oofos.com at 6.7 s6.7 s
  7. oofos.com at 7.8 s7.8 s
  8. oofos.com at 8.9 s8.9 s

Speed

14 to fix40
  • Render-blocking requests

    1.1 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 40

    40/100

    Your mobile performance score is 40. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.8 s

    A phone's processor spends 9.8 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6,267 HTML elements

    The page has 6,267 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, rebuyengine.com and ZenDesk and others), adding 3.6 MB and 1.4 s of main-thread time.

  • Reduce unused JavaScript

    1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page.

  • Improve image delivery

    650 ms · 295 KiB

    22 images could be 295 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • Use efficient cache lifetimes

    495 KiB

    26 files are served with short cache lifetimes, so returning visitors download them again (495 KiB).

  • rebuyengine.com adds 269 ms

    269 ms

    rebuyengine.com costs a phone 269 ms of main-thread work and 1,000 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 280 ms

    280 ms

    Klaviyo costs a phone 280 ms of main-thread work and 630 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rediem.io adds 203 ms

    203 ms

    rediem.io costs a phone 203 ms of main-thread work and 609 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 263 ms. During a long task the page ignores taps.

  • ZenDesk adds 209 ms

    209 ms

    ZenDesk costs a phone 209 ms of main-thread work and 431 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Optanon adds 144 ms

    144 ms

    Optanon costs a phone 144 ms of main-thread work and 395 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 96 KiB

    About 96 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Legacy JavaScript

    70 KiB

    Polyfills for old browsers add 70 KiB JavaScript that modern phones do not need.

  • Minify CSS

    14 KiB

    14 KiB could be saved by minifying CSS.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 21 ms

    21 ms

    Your server sent the HTML in 21 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 34.4 s

    34.4 s

    The page becomes fully interactive after 34.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.4 s

    7.4 s

    Your largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 9.0 s

    9.0 s

    Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.4 s

    1.4 s

    Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

7 checks passed
  • Real-user INP: 139 ms

    139 ms

    Real visitors wait 139 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 611 ms

    611 ms

    Real visitors wait 611 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 47% faster for real visitors

    -47%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 299 ms to 159 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.4 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.074

    0.074

    The layout barely moves while loading (CLS 0.074, good is under 0.1).

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix70
  • Page weight: 23.9 MB in 511 requests

    23.9 MB

    Your homepage downloads 23.9 MB in 511 requests on a phone: media 16.8 MB (4), scripts 3.3 MB (175) and images 1.5 MB (88). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (111 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 6.8 g of CO₂ per visit

    6.77 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.77 g of CO₂e: 812.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9192
  • 27 text elements with low contrast

    27 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 24 links without text

    24 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (3 elements).

2 checks passed
  • Every image has alt text

    All 138 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • Structured data has 1 problem

    Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 295 internal links, 6 external

    The homepage links to 295 pages on oofos.com and 6 external pages.

7 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Free shipping and returns. Shop for the most comfortable recovery footwear for both men & women at OOFOS®. Recover fast…”.

  • One H1 headline

    Your main headline reads: “Try Before You Buy”.

  • Title: 40 characters

    Your title is a healthy 40 characters: “OOFOS Recovery Footwear - Official Store”.

  • Canonical URL set

    The canonical URL is https://www.oofos.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.oofos.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (6,383 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.oofos.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix65
  • 3 linked pages are broken

    Your homepage links to https://www.oofos.com/collections/gift-guide, https://www.oofos.com/collections/top-sellers and https://www.oofos.com/collections/award-winning, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 1 page without a meta description

    https://www.oofos.com/pages/gift-guide has no meta description, so Google writes the search snippet from whatever text it finds.

  • 12 pages without an H1

    https://www.oofos.com/collections/bundles, https://www.oofos.com/pages/shipping-returns, https://www.oofos.com/pages/retail-store-locator, https://www.oofos.com/pages/gift-guide, https://www.oofos.com/collections/women and https://www.oofos.com/collections/womens-recovery-slides and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://www.oofos.com/collections/womens-sandals took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 85 found) and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    130 of 132 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix72
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • A 13-field form

    Your longest form asks for 13 fields (0 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,368 words of copy

    The homepage carries about 1,368 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Better Together - Shop Holiday Bundles.” and “SHOP GIFT GUIDE”.

  • 30 calls to action

    The homepage has 30 calls to action, for example “Better Together - Shop Holiday Bundles.”, “Shop With HSA/FSA” and “Shop All”.

  • Social proof on the page

    Social proof on the homepage: 256 testimonial or review blocks, a star rating and 7 trust badges.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 30 cookies set on arrival

    30

    Opening the homepage sets 30 cookies (measured from a US location before any click).

  • 58 other companies contacted

    Loading the homepage contacts 58 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at oofos.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Vue.js
E-commerce
Shopify
Hosting
Shopify

Company

Employees
73
Headquarters
Memphis

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 40 issues on oofos.com, including 21 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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