Website review, no card needed
oofos.de website review
Visit site (opens in a new tab)Reviewed 12 November 202629 issues · 79 checks
This review found 29 issues worth fixing on oofos.de, 9 of them high impact, across 79 checks. The most urgent: 3,113 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #7,381 of 105,311 reviewed websitesbeats 90%
- #4,286 of 59,124 online storesbeats 89%
- #4,162 of 53,876 Shopify storesbeats 89%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jul 11, 2026 | 864 ms |
| Jul 18, 2026 | 862 ms |
| Jul 25, 2026 | 854 ms |
| Aug 1, 2026 | 868 ms |
| Aug 8, 2026 | 881 ms |
| Aug 15, 2026 | 902 ms |
| Aug 22, 2026 | 941 ms |
| Aug 29, 2026 | 951 ms |
| Sep 5, 2026 | 973 ms |
| Sep 12, 2026 | 982 ms |
| Sep 19, 2026 | 961 ms |
| Sep 26, 2026 | 935 ms |
| Oct 3, 2026 | 877 ms |
| Oct 10, 2026 | 841 ms |
| Oct 17, 2026 | 819 ms |
| Oct 24, 2026 | 832 ms |
| Oct 31, 2026 | 916 ms |
| Nov 7, 2026 | 946 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jul 11, 2026 | 114 ms |
| Jul 18, 2026 | 118 ms |
| Jul 25, 2026 | 117 ms |
| Aug 1, 2026 | 120 ms |
| Aug 8, 2026 | 119 ms |
| Aug 15, 2026 | 119 ms |
| Aug 22, 2026 | 120 ms |
| Aug 29, 2026 | 120 ms |
| Sep 5, 2026 | 124 ms |
| Sep 12, 2026 | 124 ms |
| Sep 19, 2026 | 123 ms |
| Sep 26, 2026 | 122 ms |
| Oct 3, 2026 | 120 ms |
| Oct 10, 2026 | 119 ms |
| Oct 17, 2026 | 114 ms |
| Oct 24, 2026 | 119 ms |
| Oct 31, 2026 | 138 ms |
| Nov 7, 2026 | 153 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
3,113 HTML elements
The page has 3,113 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 78
78/100Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
900 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Reduce unused JavaScript
260 ms · 547 KiBAbout 547 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 260 ms faster on a phone.
7 third-party services on the page
7 third-party services load with your homepage (ZenDesk, Shopify and JSDelivr CDN and others), adding 1.2 MB and 530 ms of main-thread time.
ZenDesk adds 456 ms
456 msZenDesk costs a phone 456 ms of main-thread work and 856 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.0 s
A phone's processor spends 3.0 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
150 ms · 97 KiB2 images could be 97 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 20 KiB8 files are served with short cache lifetimes, so returning visitors download them again (20 KiB).
Reduce unused CSS
120 ms · 48 KiBAbout 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 120 ms faster on a phone.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 162 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 13.4 s
13.4 sThe page becomes fully interactive after 13.4 s. Good is under 3.8 s.
Largest Contentful Paint: 5.0 s
5.0 sYour largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Tap response (INP) got 25% slower for real visitors
+25%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 114 ms to 153 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 3.8 s
3.8 sVisually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 179 ms
179 msReal visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 439 ms
439 msReal visitors wait 439 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 153 ms
153 msScripts block the page for only 153 ms while loading. Good is under 200 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.8 MB in 185 requests
2.8 MBYour homepage downloads 2.8 MB in 185 requests on a phone: scripts 1.2 MB (61), other files 820 KiB (75) and images 535 KiB (32). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
EWHvRjbim1yAcahGtP9Q.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.8 g of CO₂ per visit
0.79 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.79 g of CO₂e: 94.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
4 images without alt text
4 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
14 links without text
14 visible links have no text or label, so screen readers cannot say where they go.
Hidden but focusable
9 elements hidden from screen readers can still receive keyboard focus.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
131 internal links, 3 external
The homepage links to 131 pages on oofos.de and 3 external pages.
7 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “Entdecke die innovative OOfoam™-Technologie von OOFOS, die Stöße absorbiert, müde Füße entlastet und die Regeneration n…”.
Title: 38 characters
Your title is a healthy 38 characters: “OOFOS | Recovery Schuhe | Fühle das OO”.
Canonical URL set
The canonical URL is https://oofos.de/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://oofos.de/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,223 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://oofos.de/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://oofos.de/policies/shipping-policy and https://oofos.de/pages/technologien have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://oofos.de/collections/slides-damen and https://oofos.de/collections/slides-herren use the same meta description. A description written for each page earns more clicks.
1 page without an H1
https://oofos.de/pages/technologien has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
38 small tap targets
38 of 67 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 638 words of copy
The homepage carries about 638 words of visible text.
3 checks passed
5 short forms
5 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 116 testimonial or review blocks and 1 trust badge.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Hotjar, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
10 cookies set on arrival
10Opening the homepage sets 10 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
14 other companies contacted
Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at oofos.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Geo Pro Geolocation · Instafeed · Judge Me Reviews · Klaviyo Email Marketing Sms · Easylocation · Sovendus App Chrissports
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on oofos.de, including 11 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.