openroad.com website review

About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.0 s faster on a phone.

51 files are served with short cache lifetimes, so returning visitors download them again (733 KiB).

Google Tag Manager costs a phone 1.8 s of main-thread work and 1.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.1 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, dealeron.com and Facebook and others), adding 2.7 MB and 2.9 s of main-thread time.

dealeron.com costs a phone 495 ms of main-thread work and 112 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Facebook costs a phone 296 ms of main-thread work and 282 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 257 ms. During a long task the page ignores taps.

2 images could be 73 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

About 46 KiB of CSS is downloaded but never applied on this page.

19 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 16.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Shop By Vehicle 4,827 Vehicles Available Vehicle Keyword Bu…”.

The page becomes fully interactive after 27.3 s. Good is under 3.8 s.

Scripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 137 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

14 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 3.9 MB in 180 requests on a phone: scripts 3.1 MB (72), other files 455 KiB (69) and images 184 KiB (26). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.11 g of CO₂e: 133.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Some lists contain elements other than list items, which screen readers announce wrongly.

All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Your title is 105 characters, so Google will cut it off around 60: “Bridgewater Group dealer in NJ - New and Used Group dealership Morristown East Brunswick …”.

Your meta description is 273 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (AutomotiveBusiness and WebSite) but with 1 problem, for example “WebSite: missing name”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link has no real href, so search engines can't follow it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 99 pages on openroad.com and 7 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

The HTML your server sends has 402 of the 722 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

/mysavedvehicles is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/ and /all-vehicles.html all use the title “Bridgewater Group dealer in NJ - New and Used Group dealership Morris…”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

/mysavedvehicles has no meta description, so Google writes the search snippet from whatever text it finds.

/searchnew.aspx and /searchused.aspx use the same meta description. A description written for each page earns more clicks.

Your homepage links to 4 pages by a URL that isn't their canonical one, for example /serviceappmt.aspx, whose canonical is /schedule-service.html. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

/mysavedvehicles and /ordervehicle.aspx have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

Requests the geolocation permission on page load.

Chrome logged issues while loading the page (“Cookie”).

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

HSTS is set, but max-age is 90 days; one year is the recommended minimum.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

openroad.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

openroad.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 722 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (Termly) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 11 cookies (measured from a US location before any click).

Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.