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optima-packaging.com website review

Visit site (opens in a new tab)Reviewed 27 October 202635 issues · 83 checks

This review found 35 issues worth fixing on optima-packaging.com, 15 of them high impact, across 83 checks. The most urgent: mobile performance score: 38. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.7 s2.3 sMay 9Oct 242.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.0 s
May 16, 20264.3 s
May 23, 20263.8 s
May 30, 20263.6 s
Jun 6, 20263.4 s
Jun 13, 20263.4 s
Jun 20, 20263.3 s
Jun 27, 20263.4 s
Jul 4, 20263.6 s
Jul 11, 20264.0 s
Jul 18, 20264.2 s
Jul 25, 20264.3 s
Aug 1, 20264.4 s
Aug 8, 20263.9 s
Aug 15, 20263.4 s
Aug 22, 20262.9 s
Aug 29, 20262.8 s
Sep 5, 20262.8 s
Sep 12, 20263.0 s
Sep 19, 20263.1 s
Sep 26, 20263.0 s
Oct 3, 20262.9 s
Oct 10, 20262.7 s
Oct 17, 20262.6 s
Oct 24, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
252 ms172 msMay 9Oct 24181 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026226 ms
May 16, 2026233 ms
May 23, 2026217 ms
May 30, 2026204 ms
Jun 6, 2026192 ms
Jun 13, 2026191 ms
Jun 20, 2026184 ms
Jun 27, 2026197 ms
Jul 4, 2026214 ms
Jul 11, 2026231 ms
Jul 18, 2026243 ms
Jul 25, 2026239 ms
Aug 1, 2026239 ms
Aug 8, 2026223 ms
Aug 15, 2026206 ms
Aug 22, 2026207 ms
Aug 29, 2026209 ms
Sep 5, 2026208 ms
Sep 12, 2026229 ms
Sep 19, 2026220 ms
Sep 26, 2026209 ms
Oct 3, 2026206 ms
Oct 10, 2026185 ms
Oct 17, 2026183 ms
Oct 24, 2026181 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of optima-packaging.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. optima-packaging.com at 0.4 s0.4 s
  2. optima-packaging.com at 0.8 s0.8 s
  3. optima-packaging.com at 1.1 s1.1 s
  4. optima-packaging.com at 1.5 s1.5 s
  5. optima-packaging.com at 1.9 s1.9 s
  6. optima-packaging.com at 2.3 s2.3 s
  7. optima-packaging.com at 2.6 s2.6 s
  8. optima-packaging.com at 3.0 s3.0 s

Speed

8 to fix38
  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38 (desktop: 80). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Use efficient cache lifetimes

    300 ms · 3.7 MB

    12 files are served with short cache lifetimes, so returning visitors download them again (3.7 MB).

  • Reduce unused CSS

    600 ms · 116 KiB

    About 116 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Reduce unused JavaScript

    450 ms · 251 KiB

    About 251 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Usercentrics CMP, Google Tag Manager and blackfire.io and others), adding 554 KiB and 642 ms of main-thread time.

  • Render-blocking requests

    500 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Usercentrics CMP adds 355 ms

    355 ms

    Usercentrics CMP costs a phone 355 ms of main-thread work and 271 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,173 HTML elements

    The page has 2,173 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Document request latency

    217 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 168 ms. During a long task the page ignores taps.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Improve image delivery

    36 KiB

    2 images could be 36 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    11 KiB

    Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 80 but mobile only 38. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 1.1 s of it running JavaScript. That is comfortably low.

  • Server response: 171 ms

    171 ms

    Your server sent the HTML in 171 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.44

    0.44

    For real visitors the layout shifts by 0.44 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 14.5 s

    14.5 s

    Your largest element takes 14.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We will work with you to develop systems and technologies w…”.

  • Time to Interactive: 14.5 s

    14.5 s

    The page becomes fully interactive after 14.5 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.519

    0.519

    The layout shifts by 0.519 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 4.2 s

    4.2 s

    The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.6 s

    3.6 s

    Real visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

4 checks passed
  • Real-user INP: 166 ms

    166 ms

    Real visitors wait 166 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 226 ms to 181 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 38% faster for real visitors

    -38%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.0 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 169 ms

    169 ms

    Scripts block the page for only 169 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 6.7 MB in 69 requests

    6.7 MB

    Your homepage downloads 6.7 MB in 69 requests on a phone: media 3.5 MB (2), fonts 1.9 MB (11) and scripts 656 KiB (21). Under 2 MB keeps phones on slow connections fast.

  • About 1.9 g of CO₂ per visit

    1.90 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.90 g of CO₂e: 227.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8789
  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links must have discernible text (6 elements)

    Links must have discernible text: 6 elements on the page fail this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (27 elements)

    All page content should be contained by landmarks: 27 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (26 elements)

    Alternative text of images should not be repeated as text: 26 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9285
  • Title is long (80 characters)

    Your title is 80 characters, so Google will cut it off around 60: “OPTIMA – packaging and filling machines from the technology-leading manufacturer”.

  • Meta description is long (161 characters)

    Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 281 internal links, 16 external

    The homepage links to 281 pages on optima-packaging.com and 16 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Packaging machines, filling machines, turnkey production facilities”.

  • Canonical URL set

    The canonical URL is https://www.optima-packaging.com/en.

  • Structured data in place

    Structured data found: WebPage.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.optima-packaging.com/var/shared/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,345 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    21 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 826 words of copy

    The homepage carries about 826 words of visible text.

2 checks passed
  • 19 calls to action

    The homepage has 19 calls to action, for example “Contact” and “Learn more from our partner”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Usercentrics

    A consent management tool (Usercentrics) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at optima-packaging.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Ibexa DXP
Framework
jQuery
Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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