Website review, no card needed
orange.jo website review
Visit site (opens in a new tab)Reviewed 26 October 202654 issues · 88 checks
This review found 54 issues worth fixing on orange.jo, 19 of them high impact, across 88 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
66DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.4 s |
| May 16, 2026 | 3.4 s |
| May 23, 2026 | 3.5 s |
| May 30, 2026 | 3.6 s |
| Jun 6, 2026 | 3.8 s |
| Jun 13, 2026 | 3.9 s |
| Jun 20, 2026 | 4.0 s |
| Jun 27, 2026 | 4.0 s |
| Jul 4, 2026 | 3.9 s |
| Jul 11, 2026 | 3.9 s |
| Jul 18, 2026 | 3.9 s |
| Jul 25, 2026 | 3.9 s |
| Aug 1, 2026 | 3.9 s |
| Aug 8, 2026 | 3.9 s |
| Aug 15, 2026 | 3.9 s |
| Aug 22, 2026 | 3.9 s |
| Aug 29, 2026 | 4.0 s |
| Sep 5, 2026 | 4.0 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.0 s |
| Sep 26, 2026 | 3.0 s |
| Oct 3, 2026 | 3.0 s |
| Oct 10, 2026 | 4.0 s |
| Oct 17, 2026 | 4.3 s |
| Oct 24, 2026 | 4.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 195 ms |
| May 16, 2026 | 198 ms |
| May 23, 2026 | 205 ms |
| May 30, 2026 | 210 ms |
| Jun 6, 2026 | 215 ms |
| Jun 13, 2026 | 225 ms |
| Jun 20, 2026 | 227 ms |
| Jun 27, 2026 | 229 ms |
| Jul 4, 2026 | 229 ms |
| Jul 11, 2026 | 223 ms |
| Jul 18, 2026 | 218 ms |
| Jul 25, 2026 | 217 ms |
| Aug 1, 2026 | 221 ms |
| Aug 8, 2026 | 228 ms |
| Aug 15, 2026 | 238 ms |
| Aug 22, 2026 | 246 ms |
| Aug 29, 2026 | 254 ms |
| Sep 5, 2026 | 254 ms |
| Sep 12, 2026 | 270 ms |
| Sep 19, 2026 | 268 ms |
| Sep 26, 2026 | 267 ms |
| Oct 3, 2026 | 269 ms |
| Oct 10, 2026 | 257 ms |
| Oct 17, 2026 | 262 ms |
| Oct 24, 2026 | 268 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
3.3 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.3 s.
Reduce unused CSS
1.6 s · 381 KiBAbout 381 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Mobile performance score: 41
41/100Your mobile performance score is 41 (desktop: 59). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
2.8 MB24 images could be 2.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused JavaScript
600 ms · 560 KiBAbout 560 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
Use efficient cache lifetimes
400 ms · 716 KiB114 files are served with short cache lifetimes, so returning visitors download them again (716 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Hotjar and others), adding 1.1 MB and 992 ms of main-thread time.
Document request latency
850 ms · 170 KiBThe HTML itself could arrive about 850 ms sooner: redirects, a slow server response or missing compression delay everything after it.
Reduce initial server response time
852 msReduce initial server response time. Google estimates savings of 852 ms on a phone.
Google Tag Manager adds 655 ms
655 msGoogle Tag Manager costs a phone 655 ms of main-thread work and 693 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.5 s
A phone's processor spends 3.5 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,082 HTML elements
The page has 2,082 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Server response: 952 ms
952 msYour server takes 952 ms to send the HTML. Google recommends under 600 ms; everything else waits for it.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 233 ms. During a long task the page ignores taps.
Legacy JavaScript
24 KiBPolyfills for old browsers add 24 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 11.2 s
11.2 sYour largest element takes 11.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “OM”.
Time to Interactive: 27.3 s
27.3 sThe page becomes fully interactive after 27.3 s. Good is under 3.8 s.
Speed Index: 12.9 s
12.9 sVisually, the page fills in at 12.9 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 4.8 s
4.8 sThe first text or image appears after 4.8 s on a phone. Good is under 1.8 s.
Total Blocking Time: 619 ms
619 msScripts block taps and scrolling for 619 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.5 s
3.5 sReal visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 246 ms
246 msReal visitors wait 246 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 35% slower for real visitors
+35%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 195 ms to 268 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 30% slower for real visitors
+30%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.4 s to 4.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.8 s
2.8 sReal visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
3 checks passed
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user TTFB: 793 ms
793 msReal visitors wait 793 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.013
0.013The layout barely moves while loading (CLS 0.013, good is under 0.1).
Images and page weight
Page weight: 5.9 MB in 137 requests
5.9 MBYour homepage downloads 5.9 MB in 137 requests on a phone: images 3.6 MB (99), scripts 1.3 MB (15) and fonts 430 KiB (6). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
updated.png weighs 926 KiB. On a phone connection a single image that size takes seconds.
3 images far larger than shown
907 KiB3 images are downloaded at several times the size a phone draws them, for example updated.png at 960 px wide, shown at 97 px. Resized copies would save about 907 KiB.
15 images in older formats
15 images (2.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
7 images below the first screen load straight away
7 images further down the page (223 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.7 g of CO₂ per visit
1.68 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.68 g of CO₂e: 202.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
17 text elements with low contrast
17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
4 elements hidden from screen readers can still receive keyboard focus.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h3 → h6, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 156 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
155 internal links, 136 external
The homepage links to 155 pages on orange.jo and 136 external pages.
5 checks passed
Meta description: 149 characters
Your meta description is 149 characters: “بنقدملك مجموعة من الموبايلات، الخدمات المدفوعة مسبقاً والمدفوعة لاحقاً، عروض إنترنت الفايبر والـ ADSL للاستخدامات الشخص…”.
Title: 48 characters
Your title is a healthy 48 characters: “خدمات الخلوي وعروض إنترنت الفايبر | أورنج الأردن”.
Canonical URL set
The canonical URL is https://orange.jo/ar.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://orange.jo/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://orange.jo/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
2 pages share a title
https://orange.jo/ar and https://orange.jo/ar/home all use the title “خدمات الخلوي وعروض إنترنت الفايبر | أورنج الأردن”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://orange.jo/ar/offers/international has no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://orange.jo/ar/home, whose canonical is https://orange.jo/ar. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
4 pages without an H1
https://orange.jo/en, https://orange.jo/ar/pages/max-it, https://orange.jo/ar/home and https://orange.jo/ar/orange-money have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages slow to respond
https://orange.jo/ar/corporate/about-us, https://orange.jo/en, https://orange.jo/ar/orange-extra, https://orange.jo/ar/pages/max-it and https://orange.jo/ar/home took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
11 small tap targets
11 of 53 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 distorted images
5 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 23 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 137 words
The homepage has only about 137 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
1 checks passed
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at orange.jo, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Drupal
- Hosting
- Jordan Telecom Group JTG
Company
- Founded
- 1996
- Headquarters
- Amman
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 54 issues on orange.jo, including 25 speed issues, 3 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.