ordinarylabs.com website review

Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.

15 files are served with short cache lifetimes, so returning visitors download them again (99 KiB).

About 45 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

2 images could be 35 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

4 third-party services load with your homepage (Shopify, Mailchimp and intuit.com and others), adding 83 KiB and 23 ms of main-thread time.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 5.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 5.2 s. Good is under 3.8 s.

Visually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

flemobanner_2x-100.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.39 g of CO₂e: 47.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

Your title is only 13 characters: “Ordinary Labs”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 184 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization, Product and WebSite) but with 3 problems, for example “Organization: sameAs is not an absolute URL ("/")”.

Your <h1> is empty.

The homepage links to 24 pages on ordinarylabs.com and 1 external page.

https://ordinarylabs.com/collections/keyboards, https://ordinarylabs.com/collections/accessories and https://ordinarylabs.com/collections/accessories-1 have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 7 pages linked from your homepage and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 191 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.