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oreck.com website review
Visit site (opens in a new tab)Reviewed 9 November 202619 issues · 72 checks
This review found 19 issues worth fixing on oreck.com, 4 of them high impact, across 72 checks. The most urgent: page weight: 24.0 MB in 337 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #9,914 of 99,098 reviewed websitesbeats 86%
- #5,907 of 54,243 online storesbeats 84%
- #5,725 of 49,214 Shopify storesbeats 83%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 998 ms |
| May 30, 2026 | 1.0 s |
| Jun 6, 2026 | 968 ms |
| Jun 13, 2026 | 989 ms |
| Jun 20, 2026 | 992 ms |
| Jun 27, 2026 | 962 ms |
| Jul 4, 2026 | 975 ms |
| Jul 11, 2026 | 970 ms |
| Jul 18, 2026 | 970 ms |
| Jul 25, 2026 | 978 ms |
| Aug 1, 2026 | 974 ms |
| Aug 8, 2026 | 930 ms |
| Aug 15, 2026 | 928 ms |
| Aug 22, 2026 | 920 ms |
| Aug 29, 2026 | 899 ms |
| Sep 5, 2026 | 964 ms |
| Sep 12, 2026 | 964 ms |
| Sep 19, 2026 | 983 ms |
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 954 ms |
| Oct 10, 2026 | 956 ms |
| Oct 17, 2026 | 963 ms |
| Oct 24, 2026 | 971 ms |
| Oct 31, 2026 | 994 ms |
| Nov 7, 2026 | 961 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 106 ms |
| May 30, 2026 | 105 ms |
| Jun 6, 2026 | 106 ms |
| Jun 13, 2026 | 108 ms |
| Jun 20, 2026 | 105 ms |
| Jun 27, 2026 | 106 ms |
| Jul 4, 2026 | 105 ms |
| Jul 11, 2026 | 104 ms |
| Jul 18, 2026 | 104 ms |
| Jul 25, 2026 | 104 ms |
| Aug 1, 2026 | 103 ms |
| Aug 8, 2026 | 103 ms |
| Aug 15, 2026 | 102 ms |
| Aug 22, 2026 | 101 ms |
| Aug 29, 2026 | 100 ms |
| Sep 5, 2026 | 104 ms |
| Sep 12, 2026 | 104 ms |
| Sep 19, 2026 | 105 ms |
| Sep 26, 2026 | 105 ms |
| Oct 3, 2026 | 104 ms |
| Oct 10, 2026 | 107 ms |
| Oct 17, 2026 | 111 ms |
| Oct 24, 2026 | 112 ms |
| Oct 31, 2026 | 111 ms |
| Nov 7, 2026 | 105 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
900 ms · 157 KiBAbout 157 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 69
69/100Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
650 ms · 111 KiB12 files are served with short cache lifetimes, so returning visitors download them again (111 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Optanon, Shopify and 506.io and others), adding 528 KiB and 249 ms of main-thread time.
Improve image delivery
169 KiB5 images could be 169 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 60 ms. During a long task the page ignores taps.
Legacy JavaScript
30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need.
Reduce unused CSS
20 KiBAbout 20 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.7 s
A phone's processor spends 1.7 s on main-thread work while loading, 654 ms of it running JavaScript. That is comfortably low.
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 7.4 s
7.4 sYour largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Oreck Discover Vacuum being showcased in a home setting”.
Time to Interactive: 7.5 s
7.5 sThe page becomes fully interactive after 7.5 s. Good is under 3.8 s.
Speed Index: 5.8 s
5.8 sVisually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 106 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 95 ms
95 msReal visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 487 ms
487 msReal visitors wait 487 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.06
0.06The layout barely moves while loading (CLS 0.06, good is under 0.1).
Total Blocking Time: 10 ms
10 msScripts block the page for only 10 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 24.0 MB in 337 requests
24.0 MBYour homepage downloads 24.0 MB in 337 requests on a phone: media 21.6 MB (2), other files 1.4 MB (234) and scripts 492 KiB (48). Under 2 MB keeps phones on slow connections fast.
About 6.8 g of CO₂ per visit
6.81 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.81 g of CO₂e: 817.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
19 links without text
19 visible links have no text or label, so screen readers cannot say where they go.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
2 checks passed
Every image has alt text
All 18 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 0 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “Point of Personal Data Collection”). One clear main headline is easier for people and search engines.
Meta description is long (178 characters)
Your meta description is 178 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
91 internal links, 9 external
The homepage links to 91 pages on oreck.com and 9 external pages.
5 checks passed
Title: 64 characters
Your title is a healthy 64 characters: “Oreck Vacuum Cleaners & Air Purifiers for a Clean & Healthy Home”.
Canonical URL set
The canonical URL is https://oreck.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://oreck.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (558 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://oreck.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
7 pages without a meta description
https://oreck.com/collections/all, https://oreck.com/policies/shipping-policy, https://oreck.com/collections/all-air-purifiers, https://oreck.com/collections/air-filters, https://oreck.com/collections/all-orbiters and https://oreck.com/collections/commercial-vacuums and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.
6 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
21 of 25 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 249 words
The homepage has only about 249 words of visible text; thin pages give Google and first-time buyers little to go on.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Start video” and “SHOP NOW”.
9 calls to action
The homepage has 9 calls to action, for example “Shop Now”, “Shop Upright Vacuums” and “Shop Vacuum Bags”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
11 cookies set on arrival
11Opening the homepage sets 11 cookies, 1 of them by other companies (measured from a US location before any click).
14 other companies contacted
Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at oreck.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 4 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Eg Auto Add To Cart · govx.com · amazonaws.com · bazaarvoice.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Founded
- 1963
- Headquarters
- Nashville
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 19 issues on oreck.com, including 7 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.