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organicinfusions.com website review

Visit site (opens in a new tab)Reviewed 8 November 202649 issues · 91 checks

This review found 49 issues worth fixing on organicinfusions.com, 21 of them high impact, across 91 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s979 msMay 16Sep 51.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.5 s
May 30, 20261.6 s
Jun 6, 20261.5 s
Jun 13, 20261.6 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.6 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.4 s
Aug 15, 20261.5 s
Aug 22, 20261.2 s
Sep 5, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
108 ms75 msMay 16Aug 898 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202687 ms
May 23, 202683 ms
May 30, 202686 ms
Jun 6, 202679 ms
Jun 13, 202685 ms
Jun 20, 202688 ms
Jun 27, 202694 ms
Jul 4, 202696 ms
Jul 11, 2026100 ms
Jul 18, 2026101 ms
Jul 25, 2026104 ms
Aug 1, 2026104 ms
Aug 8, 202698 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of organicinfusions.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. organicinfusions.com at 0.7 s0.7 s
  2. organicinfusions.com at 1.5 s1.5 s
  3. organicinfusions.com at 2.2 s2.2 s
  4. organicinfusions.com at 2.9 s2.9 s
  5. organicinfusions.com at 3.7 s3.7 s
  6. organicinfusions.com at 4.4 s4.4 s
  7. organicinfusions.com at 5.1 s5.1 s
  8. organicinfusions.com at 5.9 s5.9 s

Speed

13 to fix34
  • Improve image delivery

    5.0 s · 1.1 MB

    31 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.0 s faster on a phone.

  • Reduce unused JavaScript

    2.8 s · 466 KiB

    About 466 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.8 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 456 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (456 KiB).

  • Render-blocking requests

    1.4 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (FontAwesome CDN, Google Tag Manager and Privy and others), adding 1.6 MB and 1.3 s of main-thread time.

  • FontAwesome CDN adds 592 ms

    592 ms

    FontAwesome CDN costs a phone 592 ms of main-thread work and 155 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    400 ms · 148 KiB

    About 148 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 400 ms faster on a phone.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 280 ms. During a long task the page ignores taps.

  • Privy adds 184 ms

    184 ms

    Privy costs a phone 184 ms of main-thread work and 580 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,609 HTML elements

    The page has 1,609 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Vimeo adds 107 ms

    107 ms

    Vimeo costs a phone 107 ms of main-thread work and 536 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    250 ms · 32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix27
  • Cumulative Layout Shift: 1.76

    1.76

    The layout shifts by 1.76 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 28.9 s

    28.9 s

    Your largest element takes 28.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “15% OFF! Get 15% off your first order, and exclusive access…”.

  • Time to Interactive: 29.5 s

    29.5 s

    The page becomes fully interactive after 29.5 s. Good is under 3.8 s.

  • Speed Index: 8.4 s

    8.4 s

    Visually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.

  • 60 images without width and height

    60 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 290 ms

    290 ms

    Scripts block taps and scrolling for 290 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 87 ms to 98 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Largest content (LCP) got 31% faster for real visitors

    -31%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

3 to fix53
  • Page weight: 6.2 MB in 308 requests

    6.2 MB

    Your homepage downloads 6.2 MB in 308 requests on a phone: images 3.7 MB (86), scripts 1.3 MB (69) and other files 904 KiB (130). Under 2 MB keeps phones on slow connections fast.

  • 5 images far larger than shown

    443 KiB

    5 images are downloaded at several times the size a phone draws them, for example OI_WELLNESSKITHOMEPAGEBANNER_150DPI.jpg at 2,750 px wide, shown at 380 px. Resized copies would save about 443 KiB.

  • 10 images below the first screen load straight away

    10 images further down the page (393 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images in older formats

    3 images (291 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.8 g of CO₂ per visit

    1.75 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.75 g of CO₂e: 210.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

15 to fixGoogle 6280
  • 5 buttons without a name

    5 buttons have no accessible name, so screen readers announce just “button”.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • Positive tabindex

    4 elements have a tabindex above 0, which scrambles the keyboard order.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Orphan list items

    Some list items are not inside a list.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 35 images without alt text

    35 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 14 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9286
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Structured data has 1 problem

    Structured data found (WebSite) but with 1 problem, for example “WebSite: missing name”.

  • 403 internal links, 4 external

    The homepage links to 403 pages on organicinfusions.com and 4 external pages.

6 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “Buy farm direct Pure Certified Organic Therapeutic Grade Aromatherapy Oils. Purity Guaranteed! 15% Off over $250 + Free…”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Certified Organic Aromatherapy Oils | Organic Infusions”.

  • Canonical URL set

    The canonical URL is https://www.organicinfusions.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.organicinfusions.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,168 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.organicinfusions.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://www.organicinfusions.com/pages/valentinesday-collection has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.organicinfusions.com/pages/valentinesday-collection has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 195 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5073
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=5215684&Ver=2&mid=163d33dd-2e4a-4593-972a-a89cc91474b3&bo=1&sid=ed2b92c0db5511f1bedc2ba8dc268008&vid=ed2bb4a0db5511f181daf3659b42c71d&vids=1&msclkid=N&pi=918639831&lg=.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    82 of 95 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 326 words of copy

    The homepage carries about 326 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop” and “Sign in / Register”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Shop”, “Sign in / Register” and “Contact Us”.

  • 4 short forms

    4 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at organicinfusions.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Frequently Bought · Promo Code Manager · justuno.com · amazonaws.com · privy.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Company

Headquarters
Camarillo

Upkeep, stack, hiring and company data from programmable.info

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