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orgain.com website review

Visit site (opens in a new tab)Reviewed 5 November 202644 issues · 90 checks

This review found 44 issues worth fixing on orgain.com, 17 of them high impact, across 90 checks. The most urgent: google Tag Manager adds 1.3 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.6 sMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.8 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20262.0 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.1 s
Oct 10, 20262.0 s
Oct 17, 20261.8 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
191 ms159 msMay 16Oct 31177 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026163 ms
May 23, 2026165 ms
May 30, 2026169 ms
Jun 6, 2026169 ms
Jun 13, 2026170 ms
Jun 20, 2026173 ms
Jun 27, 2026178 ms
Jul 4, 2026179 ms
Jul 11, 2026179 ms
Jul 18, 2026179 ms
Jul 25, 2026179 ms
Aug 1, 2026179 ms
Aug 8, 2026180 ms
Aug 15, 2026180 ms
Aug 22, 2026180 ms
Aug 29, 2026181 ms
Sep 5, 2026183 ms
Sep 12, 2026186 ms
Sep 19, 2026187 ms
Sep 26, 2026187 ms
Oct 3, 2026184 ms
Oct 10, 2026180 ms
Oct 17, 2026178 ms
Oct 24, 2026177 ms
Oct 31, 2026177 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of orgain.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. orgain.com at 0.4 s0.4 s
  2. orgain.com at 0.9 s0.9 s
  3. orgain.com at 1.3 s1.3 s
  4. orgain.com at 1.7 s1.7 s
  5. orgain.com at 2.1 s2.1 s
  6. orgain.com at 2.6 s2.6 s
  7. orgain.com at 3.0 s3.0 s
  8. orgain.com at 3.4 s3.4 s

Speed

14 to fix35
  • Google Tag Manager adds 1.3 s

    1.3 s

    Google Tag Manager costs a phone 1.3 s of main-thread work and 1.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 11.7 s

    A phone's processor spends 11.7 s on main-thread work while loading, 7.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,992 HTML elements

    The page has 3,992 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Signyfyd and Shopify and others), adding 2.9 MB and 3.6 s of main-thread time.

  • Reduce unused JavaScript

    750 ms · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Improve image delivery

    950 ms · 886 KiB

    15 images could be 886 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.

  • Signyfyd adds 992 ms

    992 ms

    Signyfyd costs a phone 992 ms of main-thread work and 260 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    300 ms · 699 KiB

    40 files are served with short cache lifetimes, so returning visitors download them again (699 KiB).

  • Shopify adds 526 ms

    526 ms

    Shopify costs a phone 526 ms of main-thread work and 444 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 439 ms. During a long task the page ignores taps.

  • Render-blocking requests

    350 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Facebook adds 298 ms

    298 ms

    Facebook costs a phone 298 ms of main-thread work and 254 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 188 ms

    188 ms

    Klaviyo costs a phone 188 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 61 KiB

    About 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    72 KiB

    Polyfills for old browsers add 72 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 13.7 s

    13.7 s

    Your largest element takes 13.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Upgrade Your Morning Cereal​”.

  • Time to Interactive: 42.0 s

    42.0 s

    The page becomes fully interactive after 42.0 s. Good is under 3.8 s.

  • Speed Index: 14.3 s

    14.3 s

    Visually, the page fills in at 14.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.9 s

    1.9 s

    Scripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 163 ms to 177 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 182 ms

    182 ms

    Real visitors wait 182 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 506 ms

    506 ms

    Real visitors wait 506 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.071

    0.071

    The layout barely moves while loading (CLS 0.071, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 7.3 MB in 441 requests

    7.3 MB

    Your homepage downloads 7.3 MB in 441 requests on a phone: scripts 3.6 MB (176), images 2.3 MB (63) and other files 891 KiB (170). Under 2 MB keeps phones on slow connections fast.

  • 8 images over 500 KB

    8 images weigh 5.4 MB together. On a phone connection a single image that size takes seconds.

  • 14 images far larger than shown

    3.4 MB

    14 images are downloaded at several times the size a phone draws them, for example 851770003155-v10-Orgain-KidsRTD-Tetra-12Pack-Strawberry-2024 at 1,024 px wide, shown at 195 px. Resized copies would save about 3.4 MB.

  • 37 images in older formats

    37 images (10.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 14 images below the first screen load straight away

    14 images further down the page (5.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.1 g of CO₂ per visit

    2.07 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.07 g of CO₂e: 249.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8691
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (7 elements).

1 checks passed
  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • 9 H1 headlines

    There are 9 <h1> headlines (“Your Cart”, “Upgrade Your Morning Cereal​” and “Peppermint Hot Cocoa flavored Protein. ​”). One clear main headline is easier for people and search engines.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 159 internal links, 14 external

    The homepage links to 159 pages on orgain.com and 14 external pages.

7 checks passed
  • Meta description: 130 characters

    Your meta description is 130 characters: “Shop Orgain organic protein powders, ready-to-drink shakes, and protein bars - made with high-quality ingredients and g…”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Orgain | Organic Protein Powders, Protein Shakes & Protein Bars”.

  • Canonical URL set

    The canonical URL is https://orgain.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://orgain.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,318 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://orgain.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://orgain.com/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://orgain.com/protein-calculator, whose canonical is https://orgain.com/pages/protein-calculator. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 85 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7776
  • 1 broken image

    1 image failed to load on a phone, for example https://arttrk.com/pixel/?ad_log=referer&action=lead&pixid=435914de-8dbf-4174-9c2a-240117b48e5e.

  • Deprecated browser APIs

    The page uses 3 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    24 of 28 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 909 words of copy

    The homepage carries about 909 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now” and “Learn More”.

  • 32 calls to action

    The homepage has 32 calls to action, for example “SHOP NEW ARRIVALS”, “Shop” and “Where To Buy”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 45 cookies set on arrival

    45

    Opening the homepage sets 45 cookies (measured from a US location before any click).

  • 66 other companies contacted

    Loading the homepage contacts 66 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at orgain.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 21 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Onetrust Consent Management · Tolstoy · Checkmate · Elevar Conversion Tracking · Tapcart Mobile App · Sitemap Noindex Pro Seo · Gorgias Live Chat Helpdesk · Klaviyo Email Marketing Sms · Triplewhale · Wisepops Popup Builder Cro · Rivo Loyalty Rewards Referrals · Loop Returns · cloudfront.net · signifyd.com · rechargecdn.com · superfiliate-cdn.com · electricsms.com · googleapis.com · kxcdn.com · bazaarvoice.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Employees
210
Headquarters
Irvine

Upkeep, stack, hiring and company data from programmable.info

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This review found 44 issues on orgain.com, including 22 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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