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orgain.com website review
Visit site (opens in a new tab)Reviewed 5 November 202644 issues · 90 checks
This review found 44 issues worth fixing on orgain.com, 17 of them high impact, across 90 checks. The most urgent: google Tag Manager adds 1.3 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #50,403 of 99,177 reviewed websitesbeats 44%
- #31,959 of 54,290 online storesbeats 36%
- #30,469 of 49,256 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 1.8 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 163 ms |
| May 23, 2026 | 165 ms |
| May 30, 2026 | 169 ms |
| Jun 6, 2026 | 169 ms |
| Jun 13, 2026 | 170 ms |
| Jun 20, 2026 | 173 ms |
| Jun 27, 2026 | 178 ms |
| Jul 4, 2026 | 179 ms |
| Jul 11, 2026 | 179 ms |
| Jul 18, 2026 | 179 ms |
| Jul 25, 2026 | 179 ms |
| Aug 1, 2026 | 179 ms |
| Aug 8, 2026 | 180 ms |
| Aug 15, 2026 | 180 ms |
| Aug 22, 2026 | 180 ms |
| Aug 29, 2026 | 181 ms |
| Sep 5, 2026 | 183 ms |
| Sep 12, 2026 | 186 ms |
| Sep 19, 2026 | 187 ms |
| Sep 26, 2026 | 187 ms |
| Oct 3, 2026 | 184 ms |
| Oct 10, 2026 | 180 ms |
| Oct 17, 2026 | 178 ms |
| Oct 24, 2026 | 177 ms |
| Oct 31, 2026 | 177 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Google Tag Manager adds 1.3 s
1.3 sGoogle Tag Manager costs a phone 1.3 s of main-thread work and 1.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 11.7 s
A phone's processor spends 11.7 s on main-thread work while loading, 7.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 35
35/100Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,992 HTML elements
The page has 3,992 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Signyfyd and Shopify and others), adding 2.9 MB and 3.6 s of main-thread time.
Reduce unused JavaScript
750 ms · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
Improve image delivery
950 ms · 886 KiB15 images could be 886 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.
Signyfyd adds 992 ms
992 msSignyfyd costs a phone 992 ms of main-thread work and 260 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
300 ms · 699 KiB40 files are served with short cache lifetimes, so returning visitors download them again (699 KiB).
Shopify adds 526 ms
526 msShopify costs a phone 526 ms of main-thread work and 444 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 439 ms. During a long task the page ignores taps.
Render-blocking requests
350 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
Facebook adds 298 ms
298 msFacebook costs a phone 298 ms of main-thread work and 254 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 188 ms
188 msKlaviyo costs a phone 188 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 61 KiBAbout 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
72 KiBPolyfills for old browsers add 72 KiB JavaScript that modern phones do not need.
Minify JavaScript
10 KiB10 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 13.7 s
13.7 sYour largest element takes 13.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Upgrade Your Morning Cereal”.
Time to Interactive: 42.0 s
42.0 sThe page becomes fully interactive after 42.0 s. Good is under 3.8 s.
Speed Index: 14.3 s
14.3 sVisually, the page fills in at 14.3 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.9 s
1.9 sScripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
16 images without width and height
16 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 163 ms to 177 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 182 ms
182 msReal visitors wait 182 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user TTFB: 506 ms
506 msReal visitors wait 506 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.071
0.071The layout barely moves while loading (CLS 0.071, good is under 0.1).
Images and page weight
Page weight: 7.3 MB in 441 requests
7.3 MBYour homepage downloads 7.3 MB in 441 requests on a phone: scripts 3.6 MB (176), images 2.3 MB (63) and other files 891 KiB (170). Under 2 MB keeps phones on slow connections fast.
8 images over 500 KB
8 images weigh 5.4 MB together. On a phone connection a single image that size takes seconds.
14 images far larger than shown
3.4 MB14 images are downloaded at several times the size a phone draws them, for example 851770003155-v10-Orgain-KidsRTD-Tetra-12Pack-Strawberry-2024 at 1,024 px wide, shown at 195 px. Resized copies would save about 3.4 MB.
37 images in older formats
37 images (10.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
14 images below the first screen load straight away
14 images further down the page (5.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.1 g of CO₂ per visit
2.07 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.07 g of CO₂e: 249.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (7 elements).
1 checks passed
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
9 H1 headlines
There are 9 <h1> headlines (“Your Cart”, “Upgrade Your Morning Cereal” and “Peppermint Hot Cocoa flavored Protein. ”). One clear main headline is easier for people and search engines.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
159 internal links, 14 external
The homepage links to 159 pages on orgain.com and 14 external pages.
7 checks passed
Meta description: 130 characters
Your meta description is 130 characters: “Shop Orgain organic protein powders, ready-to-drink shakes, and protein bars - made with high-quality ingredients and g…”.
Title: 63 characters
Your title is a healthy 63 characters: “Orgain | Organic Protein Powders, Protein Shakes & Protein Bars”.
Canonical URL set
The canonical URL is https://orgain.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://orgain.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,318 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://orgain.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://orgain.com/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://orgain.com/protein-calculator, whose canonical is https://orgain.com/pages/protein-calculator. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 85 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://arttrk.com/pixel/?ad_log=referer&action=lead&pixid=435914de-8dbf-4174-9c2a-240117b48e5e.
Deprecated browser APIs
The page uses 3 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
24 of 28 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 909 words of copy
The homepage carries about 909 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Now” and “Learn More”.
32 calls to action
The homepage has 32 calls to action, for example “SHOP NEW ARRIVALS”, “Shop” and “Where To Buy”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
45 cookies set on arrival
45Opening the homepage sets 45 cookies (measured from a US location before any click).
66 other companies contacted
Loading the homepage contacts 66 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at orgain.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 21 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Onetrust Consent Management · Tolstoy · Checkmate · Elevar Conversion Tracking · Tapcart Mobile App · Sitemap Noindex Pro Seo · Gorgias Live Chat Helpdesk · Klaviyo Email Marketing Sms · Triplewhale · Wisepops Popup Builder Cro · Rivo Loyalty Rewards Referrals · Loop Returns · cloudfront.net · signifyd.com · rechargecdn.com · superfiliate-cdn.com · electricsms.com · googleapis.com · kxcdn.com · bazaarvoice.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Hiring
- Hiring
- 1 open role
- Job board
- paylocity
Company
- Employees
- 210
- Headquarters
- Irvine
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on orgain.com, including 22 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.