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orgreatwest.com website review
Visit site (opens in a new tab)Reviewed 29 October 202620 issues · 77 checks
This review found 20 issues worth fixing on orgreatwest.com, 4 of them high impact, across 77 checks. The most urgent: 1 tap target too small. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.0 s |
| Aug 15, 2026 | 1.0 s |
| Aug 22, 2026 | 1.0 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jul 4, 2026 | 79 ms |
| Jul 11, 2026 | 72 ms |
| Jul 18, 2026 | 72 ms |
| Jul 25, 2026 | 75 ms |
| Aug 1, 2026 | 73 ms |
| Aug 8, 2026 | 74 ms |
| Aug 15, 2026 | 74 ms |
| Aug 22, 2026 | 72 ms |
| Aug 29, 2026 | 79 ms |
| Sep 5, 2026 | 79 ms |
| Sep 12, 2026 | 80 ms |
| Sep 19, 2026 | 80 ms |
| Sep 26, 2026 | 78 ms |
| Oct 3, 2026 | 78 ms |
| Oct 10, 2026 | 79 ms |
| Oct 17, 2026 | 81 ms |
| Oct 24, 2026 | 85 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
910 ms · 496 KiBAbout 496 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 910 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, FontAwesome CDN and Facebook and others), adding 1.2 MB and 1.1 s of main-thread time.
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
600 ms · 364 KiB60 files are served with short cache lifetimes, so returning visitors download them again (364 KiB).
Google Tag Manager adds 434 ms
434 msGoogle Tag Manager costs a phone 434 ms of main-thread work and 513 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
300 ms9 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
Main-thread work: 2.7 s
A phone's processor spends 2.7 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,775 HTML elements
The page has 1,775 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
250 ms · 215 KiBAbout 215 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 250 ms faster on a phone.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 154 ms. During a long task the page ignores taps.
Legacy JavaScript
12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 8.5 s
8.5 sYour largest element takes 8.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “No matter where the road takes you, rest easy knowing Great…”.
Time to Interactive: 15.6 s
15.6 sThe page becomes fully interactive after 15.6 s. Good is under 3.8 s.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Total Blocking Time: 432 ms
432 msScripts block taps and scrolling for 432 ms in total while the page loads. Good is under 200 ms.
Speed Index: 4.8 s
4.8 sVisually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 79 ms to 85 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 85 ms
85 msReal visitors wait 85 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 611 ms
611 msReal visitors wait 611 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.006
0.006The layout barely moves while loading (CLS 0.006, good is under 0.1).
Images and page weight
About 0.5 g of CO₂ per visit
0.47 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.47 g of CO₂e: 56.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.6 MB in 110 requests
1.6 MBYour homepage downloads 1.6 MB in 110 requests on a phone: scripts 1.2 MB (42), other files 167 KiB (28) and fonts 101 KiB (5). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 18 images in the HTML carry an alt attribute.
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“Trucking is our only business.” and “Trucking is our only business.”). One clear main headline is easier for people and search engines.
15 links crawlers can't follow
15 links have no real href, so search engines can't follow them.
283 internal links, 27 external
The homepage links to 283 pages on orgreatwest.com and 27 external pages.
7 checks passed
Meta description: 111 characters
Your meta description is 111 characters: “Great West, an Old Republic Company, is a premier provider of commercial truck insurance products and services.”.
Title: 42 characters
Your title is a healthy 42 characters: “Commercial Trucking Insurance | Great West”.
Canonical URL set
The canonical URL is https://orgreatwest.com/.
Structured data in place
Structured data found: InsuranceAgency, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://orgreatwest.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://orgreatwest.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,459 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 small tap targets
2 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
About 730 words of copy
The homepage carries about 730 words of visible text.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “REQUEST A QUOTE”.
15 calls to action
The homepage has 15 calls to action, for example “REQUEST A QUOTE”, “Contact” and “How To Apply”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 6 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
31 other companies contacted
Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at orgreatwest.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- Analytics
- Google Analytics
- Hosting
- HubSpot
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 20 issues on orgreatwest.com, including 13 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.