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orgreatwest.com website review

Visit site (opens in a new tab)Reviewed 29 October 202620 issues · 77 checks

This review found 20 issues worth fixing on orgreatwest.com, 4 of them high impact, across 77 checks. The most urgent: 1 tap target too small. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s966 msJul 4Oct 241.1 s
Show as table
DateReal-visitor load time (LCP)
Jul 4, 20261.4 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.0 s
Aug 15, 20261.0 s
Aug 22, 20261.0 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
87 ms70 msJul 4Oct 2485 ms
Show as table
DateReal-visitor tap response (INP)
Jul 4, 202679 ms
Jul 11, 202672 ms
Jul 18, 202672 ms
Jul 25, 202675 ms
Aug 1, 202673 ms
Aug 8, 202674 ms
Aug 15, 202674 ms
Aug 22, 202672 ms
Aug 29, 202679 ms
Sep 5, 202679 ms
Sep 12, 202680 ms
Sep 19, 202680 ms
Sep 26, 202678 ms
Oct 3, 202678 ms
Oct 10, 202679 ms
Oct 17, 202681 ms
Oct 24, 202685 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of orgreatwest.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. orgreatwest.com at 0.4 s0.4 s
  2. orgreatwest.com at 0.8 s0.8 s
  3. orgreatwest.com at 1.1 s1.1 s
  4. orgreatwest.com at 1.5 s1.5 s
  5. orgreatwest.com at 1.9 s1.9 s
  6. orgreatwest.com at 2.3 s2.3 s
  7. orgreatwest.com at 2.6 s2.6 s
  8. orgreatwest.com at 3.0 s3.0 s

Speed

8 to fix55
  • Reduce unused JavaScript

    910 ms · 496 KiB

    About 496 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 910 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, FontAwesome CDN and Facebook and others), adding 1.2 MB and 1.1 s of main-thread time.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    600 ms · 364 KiB

    60 files are served with short cache lifetimes, so returning visitors download them again (364 KiB).

  • Google Tag Manager adds 434 ms

    434 ms

    Google Tag Manager costs a phone 434 ms of main-thread work and 513 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    300 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,775 HTML elements

    The page has 1,775 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    250 ms · 215 KiB

    About 215 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 250 ms faster on a phone.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 154 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 8.5 s

    8.5 s

    Your largest element takes 8.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “No matter where the road takes you, rest easy knowing Great…”.

  • Time to Interactive: 15.6 s

    15.6 s

    The page becomes fully interactive after 15.6 s. Good is under 3.8 s.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 432 ms

    432 ms

    Scripts block taps and scrolling for 432 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.8 s

    4.8 s

    Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 79 ms to 85 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 85 ms

    85 ms

    Real visitors wait 85 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 611 ms

    611 ms

    Real visitors wait 611 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.006

    0.006

    The layout barely moves while loading (CLS 0.006, good is under 0.1).

Images and page weight

100
  • About 0.5 g of CO₂ per visit

    0.47 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.47 g of CO₂e: 56.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.6 MB in 110 requests

    1.6 MB

    Your homepage downloads 1.6 MB in 110 requests on a phone: scripts 1.2 MB (42), other files 167 KiB (28) and fonts 101 KiB (5). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9196
  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 18 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 2 H1 headlines

    There are 2 <h1> headlines (“Trucking is our only business.” and “Trucking is our only business.”). One clear main headline is easier for people and search engines.

  • 15 links crawlers can't follow

    15 links have no real href, so search engines can't follow them.

  • 283 internal links, 27 external

    The homepage links to 283 pages on orgreatwest.com and 27 external pages.

7 checks passed
  • Meta description: 111 characters

    Your meta description is 111 characters: “Great West, an Old Republic Company, is a premier provider of commercial truck insurance products and services.”.

  • Title: 42 characters

    Your title is a healthy 42 characters: “Commercial Trucking Insurance | Great West”.

  • Canonical URL set

    The canonical URL is https://orgreatwest.com/.

  • Structured data in place

    Structured data found: InsuranceAgency, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://orgreatwest.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://orgreatwest.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,459 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 2 small tap targets

    2 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Thin social proof

    Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • About 730 words of copy

    The homepage carries about 730 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “REQUEST A QUOTE”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “REQUEST A QUOTE”, “Contact” and “How To Apply”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 6 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at orgreatwest.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics
Hosting
HubSpot

Upkeep, stack, hiring and company data from programmable.info

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