originalearthlings.com website review

25 files are served with short cache lifetimes, so returning visitors download them again (809 KiB).

About 669 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

A phone's processor spends 4.9 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (elfsightcdn.com, ContentSquare and Shopify and others), adding 11.4 MB and 1.5 s of main-thread time.

Shopify costs a phone 181 ms of main-thread work and 10.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

elfsightcdn.com costs a phone 580 ms of main-thread work and 467 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

ContentSquare costs a phone 380 ms of main-thread work and 197 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 177 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

11 long tasks block the main thread while loading, the longest for 211 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

4 images could be 55 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 12 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

2 KiB could be saved by minifying CSS.

Your largest element takes 13.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 12.5 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 17.7 s. Good is under 3.8 s.

Scripts block taps and scrolling for 336 ms in total while the page loads. Good is under 200 ms.

17 images have no width and height attributes, so the layout jumps as each one loads.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 13.3 MB in 405 requests on a phone: media 9.7 MB (2), scripts 1.8 MB (90) and other files 1.2 MB (223). Under 2 MB keeps phones on slow connections fast.

mobile-banner-img_550x.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 3.76 g of CO₂e: 450.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

30 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Some list items are not inside a list.

31 images have no alt text, which hurts accessibility and image search.

4 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Elements with visible text labels do not have matching accessible names. (3 elements).

Your title is 82 characters, so Google will cut it off around 60: “Original Earthlings - The Happiest Little Plant Pots On Earth – originalearthlings”.

Your <h1> is empty.

The homepage links to 37 pages on originalearthlings.com and 8 external pages.

Your homepage links to https://originalearthlings.com/pages/wholesale-form and https://originalearthlings.com/pages/wholesale-orders, which answer with an error. Visitors hit a dead end and search engines drop them.

https://originalearthlings.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://originalearthlings.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://originalearthlings.com/blogs/news and https://originalearthlings.com/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

https://originalearthlings.com/products/frankie-sitting-pot and https://originalearthlings.com/products/nicky-legs-out-front-pot use the same meta description. A description written for each page earns more clicks.

https://originalearthlings.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 648 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.