originalhousewine.com website review

5 images could be 459 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.

Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

5 files are served with short cache lifetimes, so returning visitors download them again (10 KiB).

3 third-party services load with your homepage (nfcube.com, Shopify and shop.app), adding 134 KiB and 27 ms of main-thread time.

About 12 KiB of CSS is downloaded but never applied on this page.

7 KiB JavaScript is shipped twice across bundles.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 7.8 s. Good is under 3.8 s.

Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 68 ms to 68 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 9.1 MB in 140 requests on a phone: media 7.2 MB (1), images 977 KiB (33) and other files 628 KiB (65). Under 2 MB keeps phones on slow connections fast.

HW_FeatureImage.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 2.58 g of CO₂e: 309.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 image has no alt text, which hurts accessibility and image search.

Your title is 89 characters, so Google will cut it off around 60: “House Wine - Magnificent wine for your home at a magnificent price. – Original House Wine”.

Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Your <h1> is empty.

The homepage links to 62 pages on originalhousewine.com and 3 external pages.

https://originalhousewine.com/collections/multi-packs, https://originalhousewine.com/collections/pride-1, https://originalhousewine.com/collections/merch, https://originalhousewine.com/collections/cocktails and https://originalhousewine.com/pages/faq have no meta description, so Google writes the search snippet from whatever text it finds.

https://originalhousewine.com/collections/shop-all, https://originalhousewine.com/collections/shop-all/Vessel_Bottle, https://originalhousewine.com/collections/shop-all/Vessel_Can, https://originalhousewine.com/collections/shop-all/Type_Bubbles, https://originalhousewine.com/collections/shop-all/Type_Red and https://originalhousewine.com/collections/shop-all/Type_White and 1 other use the same meta description. A description written for each page earns more clicks.

Your homepage links to 6 pages by a URL that isn't their canonical one, for example https://originalhousewine.com/collections/shop-all/Vessel_Bottle, whose canonical is https://originalhousewine.com/collections/shop-all/vessel_bottle. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://originalhousewine.com/pages/faq has no <h1> headline, so visitors and search engines get no clear main topic.

https://originalhousewine.com/collections/multi-packs, https://originalhousewine.com/collections/merch and https://originalhousewine.com/collections/cocktails have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 14 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 331 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.