originalhuman.co website review

Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

About 72 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

The page has 2,678 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

6 third-party services load with your homepage (POWr, Heroku and Klaviyo and others), adding 318 KiB and 396 ms of main-thread time.

1 long task block the main thread while loading, the longest for 91 ms. During a long task the page ignores taps.

6 files are served with short cache lifetimes, so returning visitors download them again (31 KiB).

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

1 image could be 14 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 6.6 s. Good is under 3.8 s.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.41 g of CO₂e: 49.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Your title is only 18 characters: “Original Human Co.”. Between 30 and 65 characters leaves room to say what you do and for whom.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Your <h1> is empty.

The homepage links to 31 pages on originalhuman.co and 1 external page.

Your homepage links to https://originalhuman.co/blog, https://originalhuman.co/about-us and https://originalhuman.co/contact, which answer with an error. Visitors hit a dead end and search engines drop them.

https://originalhuman.co/policies/shipping-policy and https://originalhuman.co/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 10 pages linked from your homepage and read each the way a search engine does.

6 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 143 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.