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otrmobile.com website review
Visit site (opens in a new tab)Reviewed 8 November 202618 issues · 101 checks
This review found 18 issues worth fixing on otrmobile.com, 3 of them high impact, across 101 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
96A- #27 of 80,566 reviewed websitesbeats 100%
- #6 of 39,626 online storesbeats 100%
- #6 of 35,025 Shopify storesbeats 100%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.4 s |
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 163 ms |
| May 23, 2026 | 170 ms |
| May 30, 2026 | 175 ms |
| Jun 6, 2026 | 180 ms |
| Jun 13, 2026 | 179 ms |
| Jun 20, 2026 | 179 ms |
| Jun 27, 2026 | 176 ms |
| Jul 4, 2026 | 172 ms |
| Jul 11, 2026 | 178 ms |
| Jul 18, 2026 | 178 ms |
| Jul 25, 2026 | 177 ms |
| Aug 1, 2026 | 172 ms |
| Aug 8, 2026 | 175 ms |
| Aug 15, 2026 | 167 ms |
| Aug 22, 2026 | 158 ms |
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 137 ms |
| Sep 12, 2026 | 138 ms |
| Sep 19, 2026 | 142 ms |
| Sep 26, 2026 | 147 ms |
| Oct 3, 2026 | 162 ms |
| Oct 10, 2026 | 172 ms |
| Oct 17, 2026 | 169 ms |
| Oct 24, 2026 | 165 ms |
| Oct 31, 2026 | 155 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
otrmobile.com does not allow embedding, so this is Google's rendering of the page.
Speed
Improve image delivery
538 KiB9 images could be 538 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
450 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Reduce unused JavaScript
292 KiBAbout 292 KiB of JavaScript is downloaded but never used on this page.
azurefd.net adds 64 ms
64 msazurefd.net costs a phone 64 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 third-party services on the page
5 third-party services load with your homepage (Clarity, Affirm and azurefd.net and others), adding 708 KiB and 366 ms of main-thread time.
Use efficient cache lifetimes
164 KiB5 files are served with short cache lifetimes, so returning visitors download them again (164 KiB).
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 116 ms. During a long task the page ignores taps.
Reduce unused CSS
95 KiBAbout 95 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
6 KiBPolyfills for old browsers add 6 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
4 KiB4 KiB JavaScript is shipped twice across bundles.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
3 checks passed
Mobile performance score: 100
100/100Your mobile performance score is 100. That is in Google's “good” band (90 and up).
Main-thread work: 2.0 s
A phone's processor spends 2.0 s on main-thread work while loading, 972 ms of it running JavaScript. That is comfortably low.
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 10.3 s
10.3 sThe page becomes fully interactive after 10.3 s. Good is under 3.8 s.
Real-user TTFB: 841 ms
841 msReal visitors wait 841 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 163 ms to 155 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Speed Index: 2.4 s
2.4 sVisually, the page fills in at 2.4 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Largest Contentful Paint: 1.1 s
1.1 sYour largest element renders in 1.1 s on a phone, inside Google's 2.5 s “good” threshold.
Total Blocking Time: 51 ms
51 msScripts block the page for only 51 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.2 MB in 341 requests
3.2 MBYour homepage downloads 3.2 MB in 341 requests on a phone: other files 1.4 MB (247), images 791 KiB (14) and scripts 781 KiB (59). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
otr-inseego-multicarrier-offer-20261107.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image far larger than shown
31 KiB1 image is downloaded at several times the size a phone draws it, for example otr-blue-travel-960.webp at 960 px wide, shown at 292 px. Resized copies would save about 31 KiB.
2 images in older formats
2 images (271 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.9 g of CO₂ per visit
0.90 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 107.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Elements must only use permitted ARIA attributes (25 elements)
Elements must only use permitted ARIA attributes: 25 elements on the page fail this check, rated serious by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 22 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (74 characters)
Your title is 74 characters, so Google will cut it off around 60: “Travel And Rural High-Speed Wireless Internet Plans & Pricing | OTR Mobile”.
2 H1 headlines
There are 2 <h1> headlines (“OTR Mobile” and “Internet That Goes Wherever You Go”). One clear main headline is easier for people and search engines.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
80 internal links, 0 external
The homepage links to 80 pages on otrmobile.com and 0 external pages.
6 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “OTR Mobile is the industry's leading internet provider for portable and rural WIFI! Whether you're on the go, or somebo…”.
Canonical URL set
The canonical URL is https://www.otrmobile.com/.
Structured data in place
Structured data found: LocalBusiness, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.otrmobile.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,615 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.
7 checks passed
Linked pages load
6 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 6 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
12 of 13 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (otrmobile.com).
Valid certificate (61 days left)
The certificate from Let's Encrypt · YE2 verifies for otrmobile.com and is valid for another 61 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://otrmobile.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 33 links work
All 33 links checked from your homepage (33 internal, 0 external) answered without errors.
Domain and trust
DNSSEC is off
otrmobile.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 8 years old
8 yearsotrmobile.com was registered in Feb 2018 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only globalsign.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for otrmobile.com, so a mis-issued certificate from anyone else is refused.
Registered until Feb 2028
otrmobile.com is registered until Feb 2028.
Content and conversion
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 2,374 words of copy
The homepage carries about 2,374 words of visible text.
9 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop the $199 offer” and “Shop Hotspots”.
14 calls to action
The homepage has 14 calls to action, for example “Contact Us”, “Shop the $199 offer” and “Shop Hotspots”.
1 short form
A short form (0 fields at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 25 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be otrmobile.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:secureserver.net ~all v=spf1 include:_spf.google.com ~all”.
DKIM signing found
A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 2 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Microsoft Clarity · Affirm
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 18 issues on otrmobile.com, including 7 speed issues and 3 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.