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ottotiles.com website review
Visit site (opens in a new tab)Reviewed 6 November 202639 issues · 88 checks
This review found 39 issues worth fixing on ottotiles.com, 14 of them high impact, across 88 checks. The most urgent: calendly adds 1.4 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #41,480 of 92,153 reviewed websitesbeats 50%
- #25,806 of 48,885 online storesbeats 41%
- #24,611 of 44,070 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.2 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.0 s |
| Aug 22, 2026 | 934 ms |
| Aug 29, 2026 | 915 ms |
| Sep 5, 2026 | 918 ms |
| Sep 12, 2026 | 929 ms |
| Sep 19, 2026 | 921 ms |
| Sep 26, 2026 | 891 ms |
| Oct 3, 2026 | 889 ms |
| Oct 10, 2026 | 871 ms |
| Oct 17, 2026 | 925 ms |
| Oct 24, 2026 | 910 ms |
| Oct 31, 2026 | 955 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 113 ms |
| May 23, 2026 | 113 ms |
| May 30, 2026 | 119 ms |
| Jun 6, 2026 | 121 ms |
| Jun 13, 2026 | 120 ms |
| Jun 20, 2026 | 124 ms |
| Jun 27, 2026 | 122 ms |
| Jul 4, 2026 | 121 ms |
| Jul 11, 2026 | 121 ms |
| Jul 18, 2026 | 120 ms |
| Jul 25, 2026 | 121 ms |
| Aug 1, 2026 | 124 ms |
| Aug 8, 2026 | 127 ms |
| Aug 15, 2026 | 126 ms |
| Aug 22, 2026 | 122 ms |
| Aug 29, 2026 | 127 ms |
| Sep 5, 2026 | 127 ms |
| Sep 12, 2026 | 129 ms |
| Sep 19, 2026 | 129 ms |
| Sep 26, 2026 | 122 ms |
| Oct 3, 2026 | 121 ms |
| Oct 10, 2026 | 121 ms |
| Oct 17, 2026 | 122 ms |
| Oct 24, 2026 | 128 ms |
| Oct 31, 2026 | 133 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Calendly adds 1.4 s
1.4 sCalendly costs a phone 1.4 s of main-thread work and 3.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 43
43/100Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.6 s
A phone's processor spends 9.6 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Calendly, Stripe and Hubspot and others), adding 4.1 MB and 2.1 s of main-thread time.
Reduce unused CSS
150 ms · 1.3 MBAbout 1.3 MB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused JavaScript
1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 1.3 s. During a long task the page ignores taps.
Render-blocking requests
850 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
Improve image delivery
619 KiB16 images could be 619 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
581 KiB23 files are served with short cache lifetimes, so returning visitors download them again (581 KiB).
Stripe adds 323 ms
323 msStripe costs a phone 323 ms of main-thread work and 303 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,492 HTML elements
The page has 2,492 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 89 ms
89 msShopify costs a phone 89 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
32 KiBPolyfills for old browsers add 32 KiB JavaScript that modern phones do not need.
Minify JavaScript
16 KiB16 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 40.1 s
40.1 sThe page becomes fully interactive after 40.1 s. Good is under 3.8 s.
Total Blocking Time: 2.0 s
2.0 sScripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 5.6 s
5.6 sYour largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 7.3 s
7.3 sVisually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
Tap response (INP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 133 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 137 ms
137 msReal visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 609 ms
609 msReal visitors wait 609 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 21% faster for real visitors
-21%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 13.2 MB in 230 requests
13.2 MBYour homepage downloads 13.2 MB in 230 requests on a phone: media 5.4 MB (1), scripts 2.8 MB (90) and images 2.7 MB (56). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
terrena_collection-header.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 3.7 g of CO₂ per visit
3.73 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.73 g of CO₂e: 447.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
8 buttons without a name
8 buttons have no accessible name, so screen readers announce just “button”.
15 text elements with low contrast
15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
7 tap targets too small
7 tap targets are too small or too close together to hit reliably with a finger.
Summary elements must have discernible text (1 element)
Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (306 characters)
Your meta description is 306 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
10 links crawlers can't follow
10 links have no real href, so search engines can't follow them.
236 internal links, 4 external
The homepage links to 236 pages on ottotiles.com and 4 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Tile Shop and tile showroom Otto Tiles & Design brings you premium flooring, wall tiles, and décor collections inspired…”.
Title: 60 characters
Your title is a healthy 60 characters: “Otto Tiles & Design | Tile Shop | Tile Store | Tile Supplier”.
Canonical URL set
The canonical URL is https://ottotiles.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://ottotiles.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://ottotiles.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,366 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages without a meta description
https://ottotiles.com/collections/kit-kat-zellige-tiles, https://ottotiles.com/collections/in-stock, https://ottotiles.com/pages/trade-program and https://ottotiles.com/pages/faq have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://ottotiles.com/pages/trade-program has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 110 found) and read each the way a search engine does.
5 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
9 small tap targets
9 of 41 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'prepend')”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 443 words of copy
The homepage carries about 443 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
24 calls to action
The homepage has 24 calls to action, for example “Contact Us”, “SHOP ALL” and “Subscribe”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Klaviyo and 5 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
40 other companies contacted
Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ottotiles.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Cookieyes Gdpr · Klaviyo Email Marketing Sms · Regios Automatic Discounts · Google Review Plus By Entangle · nfcube.com · vidjet.io · hubapi.com · cloudfront.net · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- The footer still says © 2025.
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on ottotiles.com, including 18 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.