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otty.com website review

Visit site (opens in a new tab)Reviewed 10 November 202632 issues · 80 checks

This review found 32 issues worth fixing on otty.com, 5 of them high impact, across 80 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s713 msMay 23Nov 71.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 2026889 ms
May 30, 2026910 ms
Jun 6, 2026922 ms
Jun 13, 2026998 ms
Jun 20, 20261.2 s
Jun 27, 20261.4 s
Jul 4, 20261.6 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.9 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.1 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Nov 7, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
183 ms149 msMay 23Nov 7178 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026171 ms
May 30, 2026177 ms
Jun 6, 2026179 ms
Jun 13, 2026178 ms
Jun 20, 2026170 ms
Jun 27, 2026166 ms
Jul 4, 2026164 ms
Jul 11, 2026162 ms
Jul 18, 2026163 ms
Jul 25, 2026163 ms
Aug 1, 2026163 ms
Aug 8, 2026167 ms
Aug 15, 2026166 ms
Aug 22, 2026163 ms
Aug 29, 2026162 ms
Sep 5, 2026154 ms
Sep 12, 2026153 ms
Sep 19, 2026154 ms
Sep 26, 2026156 ms
Oct 3, 2026162 ms
Oct 10, 2026168 ms
Oct 17, 2026173 ms
Oct 24, 2026178 ms
Oct 31, 2026179 ms
Nov 7, 2026178 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of otty.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. otty.com at 0.4 s0.4 s
  2. otty.com at 0.8 s0.8 s
  3. otty.com at 1.1 s1.1 s
  4. otty.com at 1.5 s1.5 s
  5. otty.com at 1.9 s1.9 s
  6. otty.com at 2.3 s2.3 s
  7. otty.com at 2.6 s2.6 s
  8. otty.com at 3.0 s3.0 s

Speed

6 to fix64
  • Mobile performance score: 64

    64/100

    Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Improve image delivery

    350 ms · 173 KiB

    7 images could be 173 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Reduce unused JavaScript

    263 KiB

    About 263 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 199 ms

    199 ms

    Google Tag Manager costs a phone 199 ms of main-thread work and 516 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,198 HTML elements

    The page has 2,198 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and cnnx.link and others), adding 591 KiB and 199 ms of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 15 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (15 KiB).

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 55 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 242 ms of it running JavaScript. That is comfortably low.

  • Server response: 69 ms

    69 ms

    Your server sent the HTML in 69 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 7.6 s

    7.6 s

    Your largest element takes 7.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Black Friday SaleNow Live! Save up to 20% on all our mattre…”.

  • Time to Interactive: 8.3 s

    8.3 s

    The page becomes fully interactive after 8.3 s. Good is under 3.8 s.

  • Real-user INP: 201 ms

    201 ms

    Real visitors wait 201 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.11

    0.11

    For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 111% slower for real visitors

    +111%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.207

    0.207

    The layout shifts by 0.207 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 171 ms to 178 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 522 ms

    522 ms

    Real visitors wait 522 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 2.0 s

    2.0 s

    Visually, the page fills in at 2.0 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 3 ms

    3 ms

    Scripts block the page for only 3 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix81
  • Page weight: 2.3 MB in 132 requests

    2.3 MB

    Your homepage downloads 2.3 MB in 132 requests on a phone: images 1.0 MB (69), scripts 835 KiB (37) and fonts 290 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    TP-Star.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.6 g of CO₂ per visit

    0.64 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 76.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8793
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9283
  • Title is long (80 characters)

    Your title is 80 characters, so Google will cut it off around 60: “Hybrid Mattresses In A Box | 100 Night Trial & Fast Delivery | OTTY – OTTY Sleep”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Black Friday SaleNow Live!”). One clear main headline is easier for people and search engines.

  • Meta description is long (308 characters)

    Your meta description is 308 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 163 internal links, 21 external

    The homepage links to 163 pages on otty.com and 21 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://otty.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://otty.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,109 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://otty.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix76
  • 2 pages share a title

    https://otty.com/products/otty-pure-hybrid-charcoal-bamboo-mattress and https://otty.com/products/otty-pure-3000-hybrid-bamboo-charcoal-mattress all use the title “Hybrid Bamboo Memory Foam Mattress With Charcoal – OTTY Sleep”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    https://otty.com/collections/bed-frames has no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages share a meta description

    https://otty.com/products/otty-pure-hybrid-charcoal-bamboo-mattress and https://otty.com/products/otty-pure-3000-hybrid-bamboo-charcoal-mattress use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://otty.com/collections/single-hybrid-mattress-comparison, whose canonical is https://otty.com/collections/single-hybrid-mattresses. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://otty.com/collections has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    7 of 7 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix95
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 903 words of copy

    The homepage carries about 903 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

9 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Mattresses FROM £349”.

  • 33 calls to action

    The homepage has 33 calls to action, for example “Contact Us”, “Shop Mattresses FROM £349” and “Shop Now”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at otty.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 16 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Intelligems A B Testing · Klaviyo Email Marketing Sms · Gdpr Cookie Consent · Nibble Ai Negotiation · Back In Stock · trustpilot.com · b-cdn.net · chimpstatic.com · chatbot.com · livechatinc.com · salesfire.co.uk · nfcube.com · cloudfront.net · loox.io · useamp.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
San Francisco

Upkeep, stack, hiring and company data from programmable.info

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