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outlier.org website review

Visit site (opens in a new tab)Reviewed 9 November 202636 issues · 83 checks

This review found 36 issues worth fixing on outlier.org, 8 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.1 s3.1 sMay 23Nov 73.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20264.3 s
May 30, 20264.5 s
Jun 6, 20264.7 s
Jun 13, 20264.7 s
Jun 20, 20264.8 s
Jun 27, 20264.8 s
Jul 4, 20264.8 s
Jul 11, 20264.8 s
Jul 18, 20264.5 s
Jul 25, 20264.5 s
Aug 1, 20264.5 s
Aug 8, 20264.3 s
Aug 15, 20264.3 s
Aug 22, 20264.1 s
Aug 29, 20263.9 s
Sep 5, 20264.0 s
Sep 12, 20263.9 s
Sep 19, 20263.8 s
Sep 26, 20263.9 s
Oct 3, 20263.7 s
Oct 10, 20263.6 s
Oct 17, 20263.4 s
Oct 24, 20263.4 s
Oct 31, 20263.4 s
Nov 7, 20263.4 s
Real-visitor tap response (INP)75th percentile, phones
403 ms66 msMay 23Nov 7110 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026311 ms
May 30, 2026337 ms
Jun 6, 2026364 ms
Jun 13, 2026344 ms
Jun 20, 2026345 ms
Jun 27, 2026344 ms
Jul 4, 2026335 ms
Jul 11, 2026334 ms
Jul 18, 2026261 ms
Jul 25, 2026252 ms
Aug 1, 2026248 ms
Aug 8, 2026250 ms
Aug 15, 2026281 ms
Aug 22, 2026262 ms
Aug 29, 2026247 ms
Sep 5, 2026260 ms
Sep 12, 2026288 ms
Sep 19, 2026250 ms
Sep 26, 2026247 ms
Oct 3, 2026199 ms
Oct 10, 2026146 ms
Oct 17, 2026124 ms
Oct 24, 2026105 ms
Oct 31, 2026116 ms
Nov 7, 2026110 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of outlier.org (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. outlier.org at 0.4 s0.4 s
  2. outlier.org at 0.9 s0.9 s
  3. outlier.org at 1.3 s1.3 s
  4. outlier.org at 1.7 s1.7 s
  5. outlier.org at 2.2 s2.2 s
  6. outlier.org at 2.6 s2.6 s
  7. outlier.org at 3.0 s3.0 s
  8. outlier.org at 3.4 s3.4 s

Speed

9 to fix65
  • Reduce unused JavaScript

    1.5 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Improve image delivery

    900 ms · 258 KiB

    2 images could be 258 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • 7 third-party services on the page

    7 third-party services load with your homepage (savvas.com, Vimeo and Google Tag Manager and others), adding 3.1 MB and 814 ms of main-thread time.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    610 ms · 178 KiB

    About 178 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 610 ms faster on a phone.

  • Vimeo adds 253 ms

    253 ms

    Vimeo costs a phone 253 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • savvas.com adds 304 ms

    304 ms

    savvas.com costs a phone 304 ms of main-thread work and 671 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Azure Web Services adds 0 ms

    0 ms

    Azure Web Services costs a phone 0 ms of main-thread work and 410 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    242 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (242 KiB).

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 236 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.3 s

    3.3 s

    Real visitors see the first content after 3.3 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 8.4 s

    8.4 s

    Your largest element takes 8.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “outlier-home-hero-michael-lee.webp”.

  • Time to Interactive: 19.7 s

    19.7 s

    The page becomes fully interactive after 19.7 s. Good is under 3.8 s.

  • Real-user LCP: 3.7 s

    3.7 s

    Real visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 397 ms

    397 ms

    Scripts block taps and scrolling for 397 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 3.6 s

    3.6 s

    Visually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

6 checks passed
  • Real-user INP: 109 ms

    109 ms

    Real visitors wait 109 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 65% faster for real visitors

    -65%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 311 ms to 110 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 4.3 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix81
  • Page weight: 3.2 MB in 102 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 102 requests on a phone: scripts 2.2 MB (30), images 509 KiB (19) and stylesheets 211 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    outlier-home-hero-michael-lee.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.9 g of CO₂ per visit

    0.90 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 108.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9593
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (4 elements)

    ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 24 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 7777
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (7 characters)

    Your title is only 7 characters: “Outlier”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 7 links crawlers can't follow

    7 links have no real href, so search engines can't follow them.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 22 internal links, 7 external

    The homepage links to 22 pages on outlier.org and 7 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Dual enrollment courses for high school students nationwide”.

  • Canonical URL set

    The canonical URL is https://www.outlier.org/.

  • Structured data in place

    Structured data found: ImageObject and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.outlier.org/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (690 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    /courses/course-catalog has no meta description, so Google writes the search snippet from whatever text it finds.

  • 13 internal pages checked

    We fetched 13 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 13 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • 6 small tap targets

    6 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix90
  • Thin social proof

    Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 460 words of copy

    The homepage carries about 460 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “LEARN MORE”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Segment (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies, 3 of them by other companies (measured from a US location before any click).

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at outlier.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
10 Shopify Products;Shopify;Shopify Plus
Analytics
Google Tag Manager
Hosting
Azure

Company

Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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