outlanderstore.com website review

About 1,021 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.6 s faster on a phone.

16 files are served with short cache lifetimes, so returning visitors download them again (249 KiB).

22 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

The page has 3,229 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

11 images could be 607 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Shopify and others), adding 1.8 MB and 892 ms of main-thread time.

Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

Google Tag Manager costs a phone 534 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 45 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 3.4 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 86 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

10 long tasks block the main thread while loading, the longest for 136 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

17 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 23.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 23.5 s. Good is under 3.8 s.

Visually, the page fills in at 11.7 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 388 ms in total while the page loads. Good is under 200 ms.

11 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 79 ms to 88 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.6 MB in 321 requests on a phone: scripts 2.2 MB (99), images 2.1 MB (33) and other files 918 KiB (152). Under 2 MB keeps phones on slow connections fast.

2 images further down the page (64 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.59 g of CO₂e: 191.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Interactive controls must not be nested: 4 elements on the page fail this check, rated serious by axe-core.

4 tap targets are too small or too close together to hit reliably with a finger.

Elements must only use permitted ARIA attributes: 3 elements on the page fail this check, rated serious by axe-core.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

3 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 482 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

5 visible links have no text or label, so screen readers cannot say where they go.

ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

Elements marked as presentational should be consistently ignored: 3 elements on the page fail this check, rated minor by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your title is 81 characters, so Google will cut it off around 60: “OutlanderStore.com | The Official Shop of Outlander: The Series – Outlander Store”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

1 link has no real href, so search engines can't follow it.

The homepage links to 191 pages on outlanderstore.com and 6 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

/collections/new-arrivals, /collections/clothing, /collections/shirts, /collections/hoodies-jackets, /collections/bottoms and /collections/replica-apparel and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 88 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 image is served at too low a resolution for sharp phone screens.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 1,088 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.