outsidersstore.com website review

The page has 3,010 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 1.1 MB of JavaScript is downloaded but never used on this page.

8 third-party services load with your homepage (Freshchat, Google Tag Manager and oneid-age-verification-app.com and others), adding 1.7 MB and 831 ms of main-thread time.

Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

16 images could be 580 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

Freshchat costs a phone 363 ms of main-thread work and 762 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 315 ms of main-thread work and 343 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 3.2 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 25 ms of main-thread work and 336 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

10 files are served with short cache lifetimes, so returning visitors download them again (185 KiB).

9 long tasks block the main thread while loading, the longest for 175 ms. During a long task the page ignores taps.

20 files block the first paint until they finish downloading. Deferring or inlining them could save about 50 ms.

About 29 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

The page becomes fully interactive after 22.2 s. Good is under 3.8 s.

Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Outsiders Store UK”.

Scripts block taps and scrolling for 412 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 138 ms to 141 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.9 MB in 277 requests on a phone: images 1.9 MB (28), scripts 1.9 MB (92) and other files 762 KiB (92). Under 2 MB keeps phones on slow connections fast.

October_UpdateSecondary_Homepage_3_d3a1020f-ecd2-4c47-bac0-1 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (38 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.38 g of CO₂e: 166.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h1 → h3, h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

Your title is 67 characters, so Google will cut it off around 60: “Outsiders Store - Outdoor Clothing & Equipment – Outsiders Store UK”.

There are 9 <h1> headlines (“Outsiders Store UK”, “Ultralight” and “Ultralight”). One clear main headline is easier for people and search engines.

Your meta description is 167 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("//www.outsidersstore.com/cdn/shop/files/logo.png?v=1688…”.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 231 pages on outsidersstore.com and 5 external pages.

/collections/new-arrivals has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 152 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://www.outsidersstore.com/cdn/shop/files/November_Update_Homepage_Header_Desktop.jpg?v=1793614179&width=180.

5 of 22 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://wchat.freshchat.com/widget/css/widget.css?t=1793940475630' from origin 'https://ww…”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 677 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 22 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.