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over-haul.com website review
Visit site (opens in a new tab)Reviewed 29 October 202631 issues · 81 checks
This review found 31 issues worth fixing on over-haul.com, 15 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.8 s |
| May 16, 2026 | 3.9 s |
| May 23, 2026 | 4.1 s |
| May 30, 2026 | 4.4 s |
| Jun 6, 2026 | 4.2 s |
| Jun 13, 2026 | 4.2 s |
| Jun 20, 2026 | 4.3 s |
| Jun 27, 2026 | 4.2 s |
| Jul 4, 2026 | 4.3 s |
| Jul 11, 2026 | 4.3 s |
| Jul 18, 2026 | 4.2 s |
| Jul 25, 2026 | 4.1 s |
| Aug 1, 2026 | 4.2 s |
| Aug 8, 2026 | 3.8 s |
| Aug 15, 2026 | 3.4 s |
| Aug 22, 2026 | 3.1 s |
| Aug 29, 2026 | 3.0 s |
| Sep 5, 2026 | 3.1 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.1 s |
| Sep 26, 2026 | 2.9 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 3.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 191 ms |
| May 16, 2026 | 194 ms |
| May 23, 2026 | 195 ms |
| May 30, 2026 | 207 ms |
| Jun 6, 2026 | 227 ms |
| Jun 13, 2026 | 233 ms |
| Jun 20, 2026 | 215 ms |
| Jun 27, 2026 | 227 ms |
| Jul 4, 2026 | 213 ms |
| Jul 11, 2026 | 213 ms |
| Jul 18, 2026 | 225 ms |
| Jul 25, 2026 | 206 ms |
| Aug 1, 2026 | 217 ms |
| Aug 8, 2026 | 220 ms |
| Aug 15, 2026 | 212 ms |
| Aug 22, 2026 | 215 ms |
| Aug 29, 2026 | 212 ms |
| Sep 5, 2026 | 193 ms |
| Sep 12, 2026 | 190 ms |
| Sep 19, 2026 | 191 ms |
| Sep 26, 2026 | 171 ms |
| Oct 3, 2026 | 174 ms |
| Oct 10, 2026 | 174 ms |
| Oct 17, 2026 | 159 ms |
| Oct 24, 2026 | 196 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.7 s
3.6 s
4.5 s
5.3 s
6.2 s
7.1 s
Speed
Reduce unused JavaScript
4.5 s · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.
Use efficient cache lifetimes
1.7 s · 405 KiB26 files are served with short cache lifetimes, so returning visitors download them again (405 KiB).
Render-blocking requests
1.6 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Mobile performance score: 42
42/100Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.8 s
A phone's processor spends 6.8 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6,265 HTML elements
The page has 6,265 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (website-files.com, chilipiper.com and Google Tag Manager and others), adding 4.5 MB and 2.0 s of main-thread time.
website-files.com adds 924 ms
924 mswebsite-files.com costs a phone 924 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
990 ms · 80 KiBAbout 80 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 990 ms faster on a phone.
chilipiper.com adds 564 ms
564 mschilipiper.com costs a phone 564 ms of main-thread work and 2.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 205 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 42 KiBPolyfills for old browsers add 42 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify CSS
150 ms · 10 KiB10 KiB could be saved by minifying CSS.
Improve image delivery
74 KiB4 images could be 74 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.1 s
3.1 sReal visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 10.8 s
10.8 sThe first text or image appears after 10.8 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 20.7 s
20.7 sYour largest element takes 20.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “See, protect, and control your entire supply chain”.
Time to Interactive: 26.8 s
26.8 sThe page becomes fully interactive after 26.8 s. Good is under 3.8 s.
Speed Index: 12.3 s
12.3 sVisually, the page fills in at 12.3 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.3 s
3.3 sReal visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user TTFB: 894 ms
894 msReal visitors wait 894 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 510 ms
510 msScripts block taps and scrolling for 510 ms in total while the page loads. Good is under 200 ms.
41 images without width and height
41 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 191 ms to 196 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 194 ms
194 msReal visitors wait 194 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 21% faster for real visitors
-21%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.8 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.7 MB in 148 requests
4.7 MBYour homepage downloads 4.7 MB in 148 requests on a phone: scripts 3.2 MB (70), other files 1.1 MB (35) and stylesheets 172 KiB (7). Under 2 MB keeps phones on slow connections fast.
About 1.3 g of CO₂ per visit
1.34 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.34 g of CO₂e: 161.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (2 elements)
Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 93 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“See, protect, and control your entire supply chain” and “See, protect, and control your supply chain”). One clear main headline is easier for people and search engines.
Structured data has 1 problem
Structured data found (untyped) but with 1 problem, for example “ld+json block 1 is not valid JSON (Expected ',' or ']' after array element in JSON at position )”.
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
3 links crawlers can't follow
3 links have no real href, so search engines can't follow them.
127 internal links, 8 external
The homepage links to 127 pages on over-haul.com and 8 external pages.
6 checks passed
Meta description: 147 characters
Your meta description is 147 characters: “Protect high-consequence cargo and gain control of your in-transit supply chain with Overhaul’s real-time visibility an…”.
Title: 52 characters
Your title is a healthy 52 characters: “Supply Chain Visibility & Risk Management | Overhaul”.
Canonical URL set
The canonical URL is https://www.over-haul.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.over-haul.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.over-haul.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,406 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 83 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://id.rlcdn.com/464526.gif.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,206 words of copy
The homepage carries about 1,206 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “BOOK A DEMO”.
11 calls to action
The homepage has 11 calls to action, for example “LEARN MORE”, “Book a demo” and “Contact us”.
Social proof on the page
Social proof on the homepage: 2 testimonial or review blocks, 2 customer or partner logos, a star rating and 14 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and HubSpot.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
28 cookies set on arrival
28Opening the homepage sets 28 cookies, 3 of them by other companies (measured from a US location before any click).
54 other companies contacted
Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at over-haul.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Webflow
- Analytics
- Google Tag Manager
- Hosting
- Webflow
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on over-haul.com, including 20 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.