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overstock.com website review

Visit site (opens in a new tab)Reviewed 12 October 202639 issues · 83 checks

This review found 39 issues worth fixing on overstock.com, 6 of them high impact, across 83 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s1.9 sApr 18Oct 32.1 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.9 s
Apr 25, 20262.8 s
May 2, 20262.8 s
May 9, 20262.8 s
May 16, 20262.7 s
May 23, 20262.6 s
May 30, 20262.5 s
Jun 6, 20262.4 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.3 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
154 ms144 msApr 18Oct 3145 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026153 ms
Apr 25, 2026153 ms
May 2, 2026153 ms
May 9, 2026151 ms
May 16, 2026150 ms
May 23, 2026149 ms
May 30, 2026146 ms
Jun 6, 2026146 ms
Jun 13, 2026147 ms
Jun 20, 2026148 ms
Jun 27, 2026152 ms
Jul 4, 2026152 ms
Jul 11, 2026151 ms
Jul 18, 2026150 ms
Jul 25, 2026149 ms
Aug 1, 2026146 ms
Aug 8, 2026146 ms
Aug 15, 2026146 ms
Aug 22, 2026146 ms
Aug 29, 2026147 ms
Sep 5, 2026150 ms
Sep 12, 2026149 ms
Sep 19, 2026147 ms
Sep 26, 2026146 ms
Oct 3, 2026145 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of overstock.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. overstock.com at 0.4 s0.4 s
  2. overstock.com at 0.8 s0.8 s
  3. overstock.com at 1.1 s1.1 s
  4. overstock.com at 1.5 s1.5 s
  5. overstock.com at 1.9 s1.9 s
  6. overstock.com at 2.3 s2.3 s
  7. overstock.com at 2.6 s2.6 s
  8. overstock.com at 3.0 s3.0 s

Speed

7 to fix61
  • Improve image delivery

    950 ms · 194 KiB

    4 images could be 194 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61 (desktop: 85). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    450 ms · 491 KiB

    About 491 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, Google Tag Manager and Affirm and others), adding 702 KiB and 574 ms of main-thread time.

  • Use efficient cache lifetimes

    613 KiB

    29 files are served with short cache lifetimes, so returning visitors download them again (613 KiB).

  • Render-blocking requests

    450 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Main-thread work: 2.6 s

    A phone's processor spends 2.6 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 191 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    33 KiB

    Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 18.6 s

    18.6 s

    The page becomes fully interactive after 18.6 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.5 s

    6.5 s

    Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Overstocktober Final Weekend. Up to 50% off* plus Extra 15%…”.

  • Real-user TTFB: 964 ms

    964 ms

    Real visitors wait 964 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.7 s

    5.7 s

    Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 435 ms

    435 ms

    Scripts block taps and scrolling for 435 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 153 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 111 ms

    111 ms

    Real visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 26% faster for real visitors

    -26%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.036

    0.036

    The layout barely moves while loading (CLS 0.036, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.1 MB in 137 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 137 requests on a phone: scripts 1.8 MB (53), images 1.1 MB (45) and HTML 60 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    01_767x767_SplitModSingle_Overstocktober_FW_.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.9 g of CO₂ per visit

    0.86 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.86 g of CO₂e: 103.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 10095
  • Main landmark should not be contained in another landmark (1 element)

    Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one main landmark (1 element)

    Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 88 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9273
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (180 characters)

    Your meta description is 180 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 63 internal links, 24 external

    The homepage links to 63 pages on overstock.com and 24 external pages.

3 checks passed
  • Title: 60 characters

    Your title is a healthy 60 characters: “Shop Overstock for Furniture, Rugs & Stylish Outdoor Living.”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://api.overstock.com/sitemaps/overstock-v3/us/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.overstock.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

3 to fix86
  • 3 pages share a title

    https://www.overstock.com/designer, https://www.overstock.com/vault and https://www.overstock.com/shop-all-departments all use the title “Shop Overstock.com for Quality Furniture, Rugs, Decor, and More + Fre…”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages share a meta description

    https://www.overstock.com/designer, https://www.overstock.com/vault and https://www.overstock.com/shop-all-departments use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://www.overstock.com/vault has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.overstock.com/vault has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    3 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 3 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 3 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5474
  • 3 broken images

    3 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=187107201&tm=gtm002&Ver=2&mid=c0dadd5d-3199-4741-8d11-5d866dec31ca&bo=1&sid=cba33d30c5e011f1b91edbe83e2df059&vid=cba35110c5e011f1a48141295b9a0792&vids=1&msclkid=N&pi=9.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Loading the image 'https://tapestry.tapad.com/tapestry/1?ta_partner_id=1050&ta_redirect=https%3A%2F%2Flciapi.ninthdecim…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    16 of 18 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 121 words

    The homepage has only about 121 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Download the app from the Apple Store”, “Apply for Overstock Credit Card” and “Contact Customer Care”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 30 cookies set on arrival

    30

    Opening the homepage sets 30 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 41 other companies contacted

    Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at overstock.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 39 issues on overstock.com, including 13 speed issues, 6 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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