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owlvenice.com website review
Visit site (opens in a new tab)Reviewed 9 November 202642 issues · 94 checks
This review found 42 issues worth fixing on owlvenice.com, 13 of them high impact, across 94 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #9,399 of 94,297 reviewed websitesbeats 86%
- #5,480 of 50,577 online storesbeats 85%
- #5,306 of 45,711 Shopify storesbeats 83%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.3 s |
| May 23, 2026 | 3.4 s |
| May 30, 2026 | 3.4 s |
| Jun 6, 2026 | 3.7 s |
| Jun 13, 2026 | 3.0 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 3.0 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 2.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 155 ms |
| May 23, 2026 | 155 ms |
| May 30, 2026 | 155 ms |
| Jun 6, 2026 | 163 ms |
| Jun 13, 2026 | 154 ms |
| Jun 20, 2026 | 158 ms |
| Jun 27, 2026 | 151 ms |
| Jul 4, 2026 | 143 ms |
| Aug 15, 2026 | 187 ms |
| Aug 22, 2026 | 197 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.7 s
2.6 s
3.5 s
4.3 s
5.2 s
6.0 s
6.9 s
Speed
Render-blocking requests
1.6 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Reduce unused CSS
1.1 s · 245 KiBAbout 245 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.
5,756 HTML elements
The page has 5,756 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.5 s
A phone's processor spends 4.5 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, rebuyengine.com and Klaviyo and others), adding 2.6 MB and 874 ms of main-thread time.
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
543 KiB21 images could be 543 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 424 ms
424 msGoogle Tag Manager costs a phone 424 ms of main-thread work and 768 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Duplicated JavaScript
324 KiB324 KiB JavaScript is shipped twice across bundles.
rebuyengine.com adds 147 ms
147 msrebuyengine.com costs a phone 147 ms of main-thread work and 675 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 60 ms
60 msShopify costs a phone 60 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
skynettechnologies.com adds 43 ms
43 msskynettechnologies.com costs a phone 43 ms of main-thread work and 439 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify CSS
170 ms · 28 KiB28 KiB could be saved by minifying CSS.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 147 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
129 KiB11 files are served with short cache lifetimes, so returning visitors download them again (129 KiB).
Legacy JavaScript
87 KiBPolyfills for old browsers add 87 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 28.2 s
28.2 sThe page becomes fully interactive after 28.2 s. Good is under 3.8 s.
Largest Contentful Paint: 8.1 s
8.1 sYour largest element takes 8.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “The gut-friendly reset”.
Speed Index: 6.9 s
6.9 sVisually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 24% slower for real visitors
+24%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 155 ms to 197 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 262 ms
262 msScripts block taps and scrolling for 262 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 124 ms
124 msReal visitors wait 124 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 602 ms
602 msReal visitors wait 602 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 34% faster for real visitors
-34%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.3 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 6.2 MB in 377 requests
6.2 MBYour homepage downloads 6.2 MB in 377 requests on a phone: scripts 2.4 MB (112), images 1.8 MB (75) and other files 1.1 MB (153). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
OWLReset-4.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
5 images below the first screen load straight away
5 images further down the page (758 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images far larger than shown
449 KiB2 images are downloaded at several times the size a phone draws them, for example DSC_0274.jpg at 3,000 px wide, shown at 390 px. Resized copies would save about 449 KiB.
11 images in older formats
11 images (578 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.8 g of CO₂ per visit
1.76 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.76 g of CO₂e: 211.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
12 buttons without a name
12 buttons have no accessible name, so screen readers announce just “button”.
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (70 elements)
Alternative text of images should not be repeated as text: 70 elements on the page fail this check, rated minor by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
button, link, and menuitem elements do not have accessible names.
button, link, and menuitem elements do not have accessible names. (1 element).
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (5 elements).
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
5 links with vague text
5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
235 internal links, 8 external
The homepage links to 235 pages on owlvenice.com and 8 external pages.
7 checks passed
Meta description: 138 characters
Your meta description is 138 characters: “Bone broth, Resets and mylkshakes designed for sensitive digestive systems. Made without onion or garlic since 2016 in …”.
Title: 45 characters
Your title is a healthy 45 characters: “OWL Venice | Gut-Friendly Bone Broth & Resets”.
Canonical URL set
The canonical URL is https://www.owlvenice.com/.
Structured data in place
Structured data found: Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.owlvenice.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,596 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.owlvenice.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://www.owlvenice.com/policies/shipping-policy and https://www.owlvenice.com/apps/store-locator have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.owlvenice.com/apps/store-locator has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.
5 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Identifier 'observer' has already been declared”.
2 checks passed
Tap targets are thumb-sized
31 of 34 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,282 words of copy
The homepage carries about 1,282 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop The Reset”.
11 calls to action
The homepage has 11 calls to action, for example “Place your order”, “Shop” and “SHOP”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 124 testimonial or review blocks, 12 customer or partner logos and a star rating.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 2 email links.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
32 cookies set on arrival
32Opening the homepage sets 32 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at owlvenice.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Klaviyo Email Marketing Sms · Eg Auto Add To Cart · Okendo · Uppromote Affiliate · Rebuy Personalization Engine · Affliate By Secomapp · octaneai.com · skynettechnologies.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Los Angeles
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on owlvenice.com, including 20 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.