Website review, no card needed

oxy.edu logo

oxy.edu website review

Visit site (opens in a new tab)Reviewed 27 October 202642 issues · 88 checks

This review found 42 issues worth fixing on oxy.edu, 18 of them high impact, across 88 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.4 sMay 9Oct 242.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.5 s
May 16, 20261.5 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.7 s
Jun 13, 20261.9 s
Jun 20, 20261.8 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.5 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.7 s
Oct 17, 20261.8 s
Oct 24, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
166 ms122 msMay 9Oct 24139 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026127 ms
May 16, 2026127 ms
May 23, 2026128 ms
May 30, 2026129 ms
Jun 6, 2026132 ms
Jun 13, 2026134 ms
Jun 20, 2026133 ms
Jun 27, 2026132 ms
Jul 4, 2026138 ms
Jul 11, 2026143 ms
Jul 18, 2026145 ms
Jul 25, 2026147 ms
Aug 1, 2026146 ms
Aug 8, 2026153 ms
Aug 15, 2026158 ms
Aug 22, 2026160 ms
Aug 29, 2026161 ms
Sep 5, 2026158 ms
Sep 12, 2026155 ms
Sep 19, 2026150 ms
Sep 26, 2026147 ms
Oct 3, 2026148 ms
Oct 10, 2026147 ms
Oct 17, 2026146 ms
Oct 24, 2026139 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of oxy.edu (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. oxy.edu at 0.7 s0.7 s
  2. oxy.edu at 1.3 s1.3 s
  3. oxy.edu at 2.0 s2.0 s
  4. oxy.edu at 2.7 s2.7 s
  5. oxy.edu at 3.3 s3.3 s
  6. oxy.edu at 4.0 s4.0 s
  7. oxy.edu at 4.7 s4.7 s
  8. oxy.edu at 5.3 s5.3 s

Speed

12 to fix34
  • Improve image delivery

    4.6 s · 4.7 MB

    8 images could be 4.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.6 s faster on a phone.

  • Render-blocking requests

    6.0 s

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.0 s.

  • Reduce unused JavaScript

    4.5 s · 935 KiB

    About 935 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34 (desktop: 51). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.4 s

    A phone's processor spends 4.4 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and Facebook and others), adding 1.9 MB and 1.7 s of main-thread time.

  • Reduce unused CSS

    900 ms · 267 KiB

    About 267 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • YouTube adds 639 ms

    639 ms

    YouTube costs a phone 639 ms of main-thread work and 964 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    500 ms · 233 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (233 KiB).

  • Google Tag Manager adds 605 ms

    605 ms

    Google Tag Manager costs a phone 605 ms of main-thread work and 630 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 27 KiB

    Polyfills for old browsers add 27 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Facebook adds 257 ms

    257 ms

    Facebook costs a phone 257 ms of main-thread work and 240 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 234 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 11.6 s

    11.6 s

    The first text or image appears after 11.6 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 23.9 s

    23.9 s

    Your largest element takes 23.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Oxy student and her professor”.

  • Time to Interactive: 26.1 s

    26.1 s

    The page becomes fully interactive after 26.1 s. Good is under 3.8 s.

  • Speed Index: 11.6 s

    11.6 s

    Visually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 972 ms

    972 ms

    Scripts block taps and scrolling for 972 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.6 s

    3.6 s

    Real visitors wait 3.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.9 s

    2.9 s

    Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 942 ms

    942 ms

    Real visitors wait 942 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 127 ms to 139 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 149 ms

    149 ms

    Real visitors wait 149 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.09

    0.09

    For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.016

    0.016

    The layout barely moves while loading (CLS 0.016, good is under 0.1).

Images and page weight

5 to fix14
  • Page weight: 8.2 MB in 140 requests

    8.2 MB

    Your homepage downloads 8.2 MB in 140 requests on a phone: images 5.1 MB (30), scripts 2.0 MB (29) and fonts 743 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 1.9 MB together. On a phone connection a single image that size takes seconds.

  • 4 images far larger than shown

    867 KiB

    4 images are downloaded at several times the size a phone draws them, for example Thorne-Hall-26_1440x800.jpg at 1,440 px wide, shown at 390 px. Resized copies would save about 867 KiB.

  • 5 images in older formats

    5 images (2.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    Thorne-Hall-26_1440x800.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 2.3 g of CO₂ per visit

    2.31 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.31 g of CO₂e: 277.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8390
  • 6 buttons without a name

    6 buttons have no accessible name, so screen readers announce just “button”.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9296
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • 148 internal links, 28 external

    The homepage links to 148 pages on oxy.edu and 28 external pages.

6 checks passed
  • Meta description: 110 characters

    Your meta description is 110 characters: “A nationally renowned liberal arts college integrating the cultural and intellectual resources of Los Angeles.”.

  • One H1 headline

    Your main headline reads: “Liberal Arts in Los Angeles at Occidental College”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Occidental College | The Liberal Arts College in Los Angeles”.

  • Canonical URL set

    The canonical URL is https://www.oxy.edu/.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.oxy.edu/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.oxy.edu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,092 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 123 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 19 small tap targets

    19 of 67 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://use.fontawesome.com/releases/v5.13.0/css/all.css' from origin 'https://www.oxy.edu…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 846 words of copy

    The homepage carries about 846 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “APPLY TODAY” and “APPLY”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Apply”, “Request Info” and “Apply Today”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at oxy.edu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Drupal
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Fastly

Company

Employees
717
Founded
1887

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 42 issues on oxy.edu, including 23 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25