paddlestore.ca website review

About 826 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 5.6 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, POWr and Facebook and others), adding 1.8 MB and 2.3 s of main-thread time.

17 files are served with short cache lifetimes, so returning visitors download them again (490 KiB).

Google Tag Manager costs a phone 609 ms of main-thread work and 476 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

POWr costs a phone 596 ms of main-thread work and 58 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

powrcdn.com costs a phone 350 ms of main-thread work and 609 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Facebook costs a phone 357 ms of main-thread work and 230 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

17 long tasks block the main thread while loading, the longest for 277 ms. During a long task the page ignores taps.

Klaviyo costs a phone 226 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 158 KiB of CSS is downloaded but never applied on this page.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 10.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 19.0 s. Good is under 3.8 s.

Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.0 MB in 154 requests on a phone: scripts 1.8 MB (59), other files 672 KiB (69) and stylesheets 200 KiB (8). Under 2 MB keeps phones on slow connections fast.

paddlestore_logoA_98edc038-04c4-443e-9923-cd19fb9c5c6a_250x. is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 101.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

3 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (2 elements).

The homepage links to 68 pages on paddlestore.ca and 3 external pages.

https://paddlestore.ca/collections/aztron-paddleboards has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

6 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Social proof on the homepage: 6 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 298 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 16 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.