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pactimo.com website review

Visit site (opens in a new tab)Reviewed 27 October 202636 issues · 89 checks

This review found 36 issues worth fixing on pactimo.com, 14 of them high impact, across 89 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Pactimo

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.2 sMay 9Oct 241.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.6 s
May 16, 20261.5 s
May 23, 20261.4 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.4 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.4 s
Oct 24, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
130 ms98 msMay 9Oct 24103 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026124 ms
May 16, 2026112 ms
May 23, 2026104 ms
May 30, 2026104 ms
Jun 6, 2026103 ms
Jun 13, 2026102 ms
Jun 20, 2026104 ms
Jun 27, 2026106 ms
Jul 4, 2026112 ms
Jul 11, 2026118 ms
Jul 18, 2026118 ms
Jul 25, 2026118 ms
Aug 1, 2026114 ms
Aug 8, 2026117 ms
Aug 15, 2026122 ms
Aug 22, 2026126 ms
Aug 29, 2026124 ms
Sep 5, 2026124 ms
Sep 12, 2026121 ms
Sep 19, 2026121 ms
Sep 26, 2026121 ms
Oct 3, 2026121 ms
Oct 10, 2026121 ms
Oct 17, 2026116 ms
Oct 24, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pactimo.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pactimo.com at 0.8 s0.8 s
  2. pactimo.com at 1.7 s1.7 s
  3. pactimo.com at 2.5 s2.5 s
  4. pactimo.com at 3.3 s3.3 s
  5. pactimo.com at 4.1 s4.1 s
  6. pactimo.com at 5.0 s5.0 s
  7. pactimo.com at 5.8 s5.8 s
  8. pactimo.com at 6.6 s6.6 s

Speed

13 to fix49
  • Reduce unused JavaScript

    6.0 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.0 s faster on a phone.

  • Render-blocking requests

    4.0 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.0 s.

  • Use efficient cache lifetimes

    2.9 s · 634 KiB

    28 files are served with short cache lifetimes, so returning visitors download them again (634 KiB).

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49 (desktop: 47). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Google Tag Manager and pop-convert.com and others), adding 2.1 MB and 1.0 s of main-thread time.

  • Minify CSS

    730 ms · 9 KiB

    9 KiB could be saved by minifying CSS.

  • Reduce unused CSS

    340 ms · 97 KiB

    About 97 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 340 ms faster on a phone.

  • Improve image delivery

    385 KiB

    5 images could be 385 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Klaviyo adds 180 ms

    180 ms

    Klaviyo costs a phone 180 ms of main-thread work and 546 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,164 HTML elements

    The page has 2,164 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Google Tag Manager adds 144 ms

    144 ms

    Google Tag Manager costs a phone 144 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 98 ms

    98 ms

    Shopify costs a phone 98 ms of main-thread work and 387 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    190 ms · 2 KiB

    2 KiB could be saved by minifying JavaScript.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 167 ms. During a long task the page ignores taps.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Legacy JavaScript

    100 ms · 49 KiB

    Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 11.1 s

    11.1 s

    The first text or image appears after 11.1 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 27.6 s

    27.6 s

    Your largest element takes 27.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Pactimo Logo”.

  • Time to Interactive: 28.0 s

    28.0 s

    The page becomes fully interactive after 28.0 s. Good is under 3.8 s.

  • Speed Index: 12.6 s

    12.6 s

    Visually, the page fills in at 12.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 290 ms

    290 ms

    Scripts block taps and scrolling for 290 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 124 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 102 ms

    102 ms

    Real visitors wait 102 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 523 ms

    523 ms

    Real visitors wait 523 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.1 MB in 373 requests

    5.1 MB

    Your homepage downloads 5.1 MB in 373 requests on a phone: scripts 2.8 MB (130), other files 1.2 MB (199) and images 750 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (143 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.5 g of CO₂ per visit

    1.45 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.45 g of CO₂e: 174.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8991
  • 6 tap targets too small

    6 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8594
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 308 internal links, 13 external

    The homepage links to 308 pages on pactimo.com and 13 external pages.

7 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Cycling clothing for every climate, elevation & adventure. Custom team & club kits since 2003. The most consistent qual…”.

  • One H1 headline

    Your main headline reads: “Pactimo”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Cycling Clothing & Custom Team Apparel - Pactimo”.

  • Canonical URL set

    The canonical URL is https://www.pactimo.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pactimo.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,272 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.pactimo.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 7 pages without an H1

    https://www.pactimo.com/collections/black-friday-cycling-clothing-sale, https://www.pactimo.com/pages/win-1000-cycling-clothing, https://www.pactimo.com/collections/mens-new-arrivals, https://www.pactimo.com/collections/fall-cold-weather-cycling-clothing, https://www.pactimo.com/collections/mens-best-sellers and https://www.pactimo.com/collections/staff-picks and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 115 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 8871
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=259001370&Ver=2&mid=6c5e95ed-24ad-4cd1-b422-9c909966c366&bo=1&sid=0c40ba30d1bf11f1968c4506d659fc84&vid=0c40ed80d1bf11f1b61c65bc25434562&vids=1&msclkid=N&pi=918639831&l.

  • 7 small tap targets

    7 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Requests the notification permission on page load

    Requests the notification permission on page load.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix90
  • Thin social proof

    Social proof on the homepage: 7 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 494 words of copy

    The homepage carries about 494 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “NEED HELP? CALL US AT 877-291-6238” and “SHOP THE SALE”.

  • 22 calls to action

    The homepage has 22 calls to action, for example “Need Help? Call us at 877-291-6238”, “Shop by Weather” and “Shop by Ride Type”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 57 other companies contacted

    Loading the homepage contacts 57 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pactimo.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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