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painfulpleasures.com website review

Visit site (opens in a new tab)Reviewed 6 November 202640 issues · 91 checks

This review found 40 issues worth fixing on painfulpleasures.com, 19 of them high impact, across 91 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.8 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.1 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.4 s
Aug 29, 20262.3 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.0 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
246 ms204 msMay 16Oct 31228 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026209 ms
May 23, 2026212 ms
May 30, 2026220 ms
Jun 6, 2026226 ms
Jun 13, 2026229 ms
Jun 20, 2026230 ms
Jun 27, 2026231 ms
Jul 4, 2026236 ms
Jul 11, 2026238 ms
Jul 18, 2026237 ms
Jul 25, 2026237 ms
Aug 1, 2026237 ms
Aug 8, 2026237 ms
Aug 15, 2026238 ms
Aug 22, 2026239 ms
Aug 29, 2026241 ms
Sep 5, 2026239 ms
Sep 12, 2026239 ms
Sep 19, 2026238 ms
Sep 26, 2026238 ms
Oct 3, 2026238 ms
Oct 10, 2026238 ms
Oct 17, 2026237 ms
Oct 24, 2026232 ms
Oct 31, 2026228 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of painfulpleasures.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. painfulpleasures.com at 0.7 s0.7 s
  2. painfulpleasures.com at 1.3 s1.3 s
  3. painfulpleasures.com at 2.0 s2.0 s
  4. painfulpleasures.com at 2.7 s2.7 s
  5. painfulpleasures.com at 3.3 s3.3 s
  6. painfulpleasures.com at 4.0 s4.0 s
  7. painfulpleasures.com at 4.7 s4.7 s
  8. painfulpleasures.com at 5.4 s5.4 s

Speed

14 to fix36
  • Use efficient cache lifetimes

    4.4 s · 1.0 MB

    38 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).

  • Reduce unused JavaScript

    3.7 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.7 s faster on a phone.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.6 s

    A phone's processor spends 5.6 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,825 HTML elements

    The page has 3,825 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Signyfyd, Google Tag Manager and Evidon and others), adding 1.7 MB and 1.9 s of main-thread time.

  • Signyfyd adds 741 ms

    741 ms

    Signyfyd costs a phone 741 ms of main-thread work and 282 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    200 ms · 433 KiB

    22 images could be 433 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • Render-blocking requests

    450 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Reduce unused CSS

    360 ms · 85 KiB

    About 85 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 360 ms faster on a phone.

  • Legacy JavaScript

    350 ms · 74 KiB

    Polyfills for old browsers add 74 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 288 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 247 ms

    247 ms

    Google Tag Manager costs a phone 247 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 141 ms

    141 ms

    Klaviyo costs a phone 141 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 20.7 s

    20.7 s

    Your largest element takes 20.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Black friday - SAVE UP TO 30%”.

  • Time to Interactive: 25.7 s

    25.7 s

    The page becomes fully interactive after 25.7 s. Good is under 3.8 s.

  • First Contentful Paint: 6.2 s

    6.2 s

    The first text or image appears after 6.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 10.1 s

    10.1 s

    Visually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 870 ms

    870 ms

    Scripts block taps and scrolling for 870 ms in total while the page loads. Good is under 200 ms.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 209 ms to 228 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 189 ms

    189 ms

    Real visitors wait 189 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 522 ms

    522 ms

    Real visitors wait 522 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.7 MB in 374 requests

    4.7 MB

    Your homepage downloads 4.7 MB in 374 requests on a phone: scripts 2.7 MB (132), other files 798 KiB (132) and images 718 KiB (53). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.32 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.32 g of CO₂e: 158.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 9088
  • Images must have alternative text (30 elements)

    Images must have alternative text: 30 elements on the page fail this check, rated critical by axe-core.

  • 15 tap targets too small

    15 tap targets are too small or too close together to hit reliably with a finger.

  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • Positive tabindex

    1 element has a tabindex above 0, which scrambles the keyboard order.

  • 24 links without text

    24 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8391
  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • One H1 headline

    Your <h1> is empty.

  • 554 internal links, 9 external

    The homepage links to 554 pages on painfulpleasures.com and 9 external pages.

7 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Explore wholesale tattoo, PMU, & piercing supplies from top-trusted brands. Shop jewelry & tattoo supplies like needles…”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “Painful Pleasures | Professional Tattoo, PMU, & Piercing Supplies”.

  • Canonical URL set

    The canonical URL is https://www.painfulpleasures.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.painfulpleasures.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,805 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.painfulpleasures.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://www.painfulpleasures.com/pages/black-friday and https://www.painfulpleasures.com/collections/best-sellers have no meta description, so Google writes the search snippet from whatever text it finds.

  • 13 pages without an H1

    https://www.painfulpleasures.com/collections/best-sellers, https://www.painfulpleasures.com/collections/straight-barbells, https://www.painfulpleasures.com/collections/bent-barbells, https://www.painfulpleasures.com/collections/circular-barbells, https://www.painfulpleasures.com/collections/captive-bead-rings and https://www.painfulpleasures.com/collections/labret-studs and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 194 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5474
  • 3 broken images

    3 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=187127200&Ver=2&mid=f3ee4318-0842-4bc5-b610-af9721f78801&bo=1&sid=a0f8f1b0d9e211f1a9f1c7201a1249f2&vid=a0f93300d9e211f18c0f4fefb2e46644&vids=0&msclkid=N&pi=918639831&l.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “jQuery is not defined”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    34 of 42 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,462 words of copy

    The homepage carries about 1,462 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 36 calls to action

    The homepage has 36 calls to action, for example “Shop by Type”, “Shop by Body Part” and “Shop All Piercing Needles”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 18 testimonial or review blocks, 1 customer or partner logo and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 9 phone links and 9 email links.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 52 cookies set on arrival

    52

    Opening the homepage sets 52 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 56 other companies contacted

    Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at painfulpleasures.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Yotpo Product Reviews · Powerful Form Builder · Attentive · Klaviyo Email Marketing Sms · signifyd.com · instant.one · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Company

Headquarters
Hanover

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 40 issues on painfulpleasures.com, including 21 speed issues and 3 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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