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paint-box.com website review

Visit site (opens in a new tab)Reviewed 20 October 202638 issues · 78 checks

This review found 38 issues worth fixing on paint-box.com, 12 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s1.1 sMay 2Oct 172.7 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.3 s
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20261.8 s
Jun 20, 20261.5 s
Jun 27, 20261.4 s
Jul 4, 20261.6 s
Jul 11, 20261.8 s
Jul 18, 20262.3 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.9 s
Aug 15, 20262.6 s
Aug 22, 20262.7 s
Aug 29, 20262.7 s
Sep 5, 20262.7 s
Sep 12, 20263.0 s
Sep 19, 20262.7 s
Sep 26, 20262.8 s
Oct 3, 20262.8 s
Oct 10, 20262.4 s
Oct 17, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
149 ms81 msMay 2Oct 17112 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202696 ms
May 9, 202697 ms
May 16, 2026103 ms
May 23, 2026112 ms
May 30, 2026112 ms
Jun 6, 2026111 ms
Jun 13, 2026103 ms
Jun 20, 202691 ms
Jun 27, 202689 ms
Jul 4, 202694 ms
Jul 11, 202696 ms
Jul 18, 2026111 ms
Jul 25, 2026120 ms
Aug 1, 2026118 ms
Aug 8, 2026124 ms
Aug 15, 2026106 ms
Aug 22, 2026112 ms
Aug 29, 2026113 ms
Sep 5, 2026114 ms
Sep 12, 2026139 ms
Sep 19, 2026129 ms
Sep 26, 2026141 ms
Oct 3, 2026130 ms
Oct 10, 2026108 ms
Oct 17, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of paint-box.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. paint-box.com at 0.5 s0.5 s
  2. paint-box.com at 0.9 s0.9 s
  3. paint-box.com at 1.4 s1.4 s
  4. paint-box.com at 1.8 s1.8 s
  5. paint-box.com at 2.3 s2.3 s
  6. paint-box.com at 2.7 s2.7 s
  7. paint-box.com at 3.2 s3.2 s
  8. paint-box.com at 3.6 s3.6 s

Speed

10 to fix45
  • Reduce unused JavaScript

    4.2 s · 821 KiB

    About 821 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.

  • Use efficient cache lifetimes

    2.9 s · 443 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (443 KiB).

  • Render-blocking requests

    1.4 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Legacy JavaScript

    1.1 s · 98 KiB

    Polyfills for old browsers add 98 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45 (desktop: 58). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (amaicdn.com, Klaviyo and Accessibe Accessibility Overlay and others), adding 1.7 MB and 929 ms of main-thread time.

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • amaicdn.com adds 253 ms

    253 ms

    amaicdn.com costs a phone 253 ms of main-thread work and 407 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 191 ms

    191 ms

    Klaviyo costs a phone 191 ms of main-thread work and 366 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 133 ms

    133 ms

    Google CDN costs a phone 133 ms of main-thread work and 380 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 212 ms. During a long task the page ignores taps.

  • Improve image delivery

    150 ms · 24 KiB

    2 images could be 24 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    31 KiB

    About 31 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 8.0 s

    8.0 s

    The first text or image appears after 8.0 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 22.2 s

    22.2 s

    Your largest element takes 22.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 22.4 s

    22.4 s

    The page becomes fully interactive after 22.4 s. Good is under 3.8 s.

  • Speed Index: 10.7 s

    10.7 s

    Visually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.8 s

    3.8 s

    Real visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 957 ms

    957 ms

    Real visitors wait 957 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 446 ms

    446 ms

    Scripts block taps and scrolling for 446 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 96 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 4.0 MB in 271 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 271 requests on a phone: scripts 2.0 MB (105), images 1,008 KiB (19) and other files 730 KiB (109). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Sugarcoat4.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images in older formats

    2 images (300 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.14 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.14 g of CO₂e: 137.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9797
  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 29 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10081
  • Title is short (8 characters)

    Your title is only 8 characters: “Paintbox”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (291 characters)

    Your meta description is 291 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 59 internal links, 11 external

    The homepage links to 59 pages on paint-box.com and 11 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Paintbox”.

  • Canonical URL set

    The canonical URL is https://paint-box.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://paint-box.com/sitemap.xml.

AI search readiness

2 to fix75
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Some text only appears after JavaScript runs

    40%

    The HTML your server sends has 315 of the 783 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://paint-box.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 6 pages without a meta description

    https://paint-box.com/collections/press-ons-solid-colors, https://paint-box.com/collections/custom-press-ons, https://paint-box.com/collections/singles, https://paint-box.com/collections/power-couples, https://paint-box.com/collections/the-paint-box and https://paint-box.com/collections/nail-lacquer-bundles have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://paint-box.com/pages/services and https://paint-box.com/collections/custom-press-ons have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    60 of 63 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 783 words of copy

    The homepage carries about 783 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Book a Manicure”, “Shop Now” and “Buy a Gift Card”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 37 other companies contacted

    Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at paint-box.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

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Upkeep, stack, hiring and company data from programmable.info

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