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pakaapparel.com website review

Visit site (opens in a new tab)Reviewed 9 November 202628 issues · 82 checks

This review found 28 issues worth fixing on pakaapparel.com, 6 of them high impact, across 82 checks. The most urgent: page weight: 7.4 MB in 368 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.5 sMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.7 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.6 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
293 ms248 msMay 16Oct 31253 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026279 ms
May 23, 2026278 ms
May 30, 2026274 ms
Jun 6, 2026278 ms
Jun 13, 2026276 ms
Jun 20, 2026273 ms
Jun 27, 2026278 ms
Jul 4, 2026280 ms
Jul 11, 2026285 ms
Jul 18, 2026288 ms
Jul 25, 2026287 ms
Aug 1, 2026282 ms
Aug 8, 2026279 ms
Aug 15, 2026274 ms
Aug 22, 2026271 ms
Aug 29, 2026275 ms
Sep 5, 2026273 ms
Sep 12, 2026270 ms
Sep 19, 2026269 ms
Sep 26, 2026260 ms
Oct 3, 2026256 ms
Oct 10, 2026259 ms
Oct 17, 2026261 ms
Oct 24, 2026261 ms
Oct 31, 2026253 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pakaapparel.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pakaapparel.com at 0.4 s0.4 s
  2. pakaapparel.com at 0.8 s0.8 s
  3. pakaapparel.com at 1.1 s1.1 s
  4. pakaapparel.com at 1.5 s1.5 s
  5. pakaapparel.com at 1.9 s1.9 s
  6. pakaapparel.com at 2.3 s2.3 s
  7. pakaapparel.com at 2.6 s2.6 s
  8. pakaapparel.com at 3.0 s3.0 s

Speed

10 to fix57
  • Main-thread work: 4.6 s

    A phone's processor spends 4.6 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Shopify and getwair.com and others), adding 1.5 MB and 870 ms of main-thread time.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    150 ms · 833 KiB

    About 833 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    600 ms

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Use efficient cache lifetimes

    150 ms · 411 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (411 KiB).

  • Improve image delivery

    350 KiB

    9 images could be 350 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Klaviyo adds 216 ms

    216 ms

    Klaviyo costs a phone 216 ms of main-thread work and 378 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • getwair.com adds 195 ms

    195 ms

    getwair.com costs a phone 195 ms of main-thread work and 553 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,928 HTML elements

    The page has 1,928 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Duplicated JavaScript

    150 ms · 17 KiB

    17 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 146 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    50 KiB

    About 50 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 17.5 s

    17.5 s

    The page becomes fully interactive after 17.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.2 s

    6.2 s

    Your largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 6.1 s

    6.1 s

    Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 531 ms

    531 ms

    Scripts block taps and scrolling for 531 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 279 ms to 253 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 153 ms

    153 ms

    Real visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 514 ms

    514 ms

    Real visitors wait 514 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 7.4 MB in 368 requests

    7.4 MB

    Your homepage downloads 7.4 MB in 368 requests on a phone: images 4.8 MB (130), scripts 1.5 MB (116) and other files 656 KiB (84). Under 2 MB keeps phones on slow connections fast.

  • 8 images in older formats

    8 images (733 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.1 g of CO₂ per visit

    2.11 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.11 g of CO₂e: 253.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 10097
  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 387 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 233 internal links, 5 external

    The homepage links to 233 pages on pakaapparel.com and 5 external pages.

7 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “Sustainable alpaca wool outdoor clothing made ethically by Peruvian artisans. Certified B Corp featuring the world’s sm…”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “PAKA® | Sustainable Alpaca Wool Outdoor Apparel from Peru”.

  • Canonical URL set

    The canonical URL is https://www.pakaapparel.com/.

  • Structured data in place

    Structured data found: Organization, SocialMediaPosting and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pakaapparel.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,228 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.pakaapparel.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://www.pakaapparel.com/collections/final-sale has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.pakaapparel.com/collections/best-sellers has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.pakaapparel.com/collections/best-sellers has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9291
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Invalid or unexpected token”.

  • 9 distorted images

    9 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 checks passed
  • Tap targets are thumb-sized

    125 of 155 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • About 933 words of copy

    The homepage carries about 933 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 30 calls to action

    The homepage has 30 calls to action, for example “Shop All”, “Men's Sweaters & Hoodies Shop Now” and “Women's Sweaters & Hoodies Shop Now”.

  • 24 short forms

    24 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo and 7 trust badges.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 38 cookies set on arrival

    38

    Opening the homepage sets 38 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pakaapparel.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Okendo · Gorgias Live Chat Helpdesk · Elevar Conversion Tracking · Wair Size Fit Recommendation · Patrol · Instafeed · Klaviyo Email Marketing Sms · Gdpr Cookie Consent · attn.tv · nfcube.com · 9gtb.com · getredo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2025.

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Hiring

Hiring
7 open roles
Job board
careers page

Company

Headquarters
Springfield

Upkeep, stack, hiring and company data from programmable.info

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