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pakolorente.com website review

Visit site (opens in a new tab)Reviewed 25 October 202645 issues · 86 checks

This review found 45 issues worth fixing on pakolorente.com, 13 of them high impact, across 86 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s2.0 sMay 2Oct 172.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.0 s
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
191 ms150 msMay 2Oct 17176 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026159 ms
May 9, 2026156 ms
May 16, 2026156 ms
May 23, 2026155 ms
May 30, 2026157 ms
Jun 6, 2026161 ms
Jun 13, 2026165 ms
Jun 20, 2026169 ms
Jun 27, 2026170 ms
Jul 4, 2026172 ms
Jul 11, 2026172 ms
Jul 18, 2026171 ms
Jul 25, 2026171 ms
Aug 1, 2026172 ms
Aug 8, 2026177 ms
Aug 15, 2026184 ms
Aug 22, 2026186 ms
Aug 29, 2026185 ms
Sep 5, 2026180 ms
Sep 12, 2026177 ms
Sep 19, 2026177 ms
Sep 26, 2026175 ms
Oct 3, 2026175 ms
Oct 10, 2026175 ms
Oct 17, 2026176 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pakolorente.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pakolorente.com at 0.7 s0.7 s
  2. pakolorente.com at 1.4 s1.4 s
  3. pakolorente.com at 2.2 s2.2 s
  4. pakolorente.com at 2.9 s2.9 s
  5. pakolorente.com at 3.6 s3.6 s
  6. pakolorente.com at 4.3 s4.3 s
  7. pakolorente.com at 5.0 s5.0 s
  8. pakolorente.com at 5.7 s5.7 s

Speed

9 to fix41
  • Improve image delivery

    1.6 s · 655 KiB

    7 images could be 655 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

  • Mobile performance score: 41

    41/100

    Your mobile performance score is 41 (desktop: 24). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, TikTok and Clarity and others), adding 1.1 MB and 1.0 s of main-thread time.

  • Reduce unused JavaScript

    701 KiB

    About 701 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 614 ms

    614 ms

    Google Tag Manager costs a phone 614 ms of main-thread work and 526 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    650 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Reduce unused CSS

    450 ms · 48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    50 ms · 287 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (287 KiB).

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 181 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 8.1 s

    8.1 s

    Your largest element takes 8.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “3 sztuki 249 zł”.

  • Time to Interactive: 18.0 s

    18.0 s

    The page becomes fully interactive after 18.0 s. Good is under 3.8 s.

  • Speed Index: 7.2 s

    7.2 s

    Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.267

    0.267

    The layout shifts by 0.267 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user CLS: 0.11

    0.11

    For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 944 ms

    944 ms

    Real visitors wait 944 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 485 ms

    485 ms

    Scripts block taps and scrolling for 485 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 159 ms to 176 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 157 ms

    157 ms

    Real visitors wait 157 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

Images and page weight

3 to fix76
  • Page weight: 3.4 MB in 142 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 142 requests on a phone: images 1.5 MB (36), scripts 1.5 MB (49) and fonts 199 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    1789628168_rwd_mobile.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images below the first screen load straight away

    3 images further down the page (389 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    0.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 114.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8491
  • Invalid ARIA attributes

    4 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • ARIA role should be appropriate for the element (4 elements)

    ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 27 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10079
  • Title is long (220 characters)

    Your title is 220 characters, so Google will cut it off around 60: “Marka dla współczesnych mężczyzn, stylowa odzież męska, koszule, garnitury, swetry, spodn…”.

  • Meta description is long (192 characters)

    Your meta description is 192 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 2 problems

    Structured data found (OnlineBusiness, Organization and WebSite) but with 2 problems, for example “Organization: missing name”.

  • One H1 headline

    Your <h1> is empty.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 156 internal links, 6 external

    The homepage links to 156 pages on pakolorente.com and 6 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.pakolorente.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.pakolorente.com/sitemap.xml.gz.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (590 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.pakolorente.com/llms.txt (18 KiB, 137 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix79
  • 2 linked pages hidden from search

    https://www.pakolorente.com/pl/shoppinglist and https://www.pakolorente.com/basketedit.php are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 3 pages share a title

    https://www.pakolorente.com/stocks.php, https://www.pakolorente.com/pl/shoppinglist and https://www.pakolorente.com/basketedit.php all use the title “Marka dla współczesnych mężczyzn, stylowa odzież męska, koszule, garn…”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages share a meta description

    https://www.pakolorente.com/stocks.php, https://www.pakolorente.com/pl/shoppinglist and https://www.pakolorente.com/basketedit.php use the same meta description. A description written for each page earns more clicks.

  • 5 links to non-canonical URLs

    Your homepage links to 5 pages by a URL that isn't their canonical one, for example https://www.pakolorente.com/pol_m_KOLEKCJA_TRAVELER-tailored-5142.html, whose canonical is https://www.pakolorente.com/pol_m_KOLEKCJA_Kolekcje_Traveler-tailored-5142.html. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 5 pages slow to respond

    https://www.pakolorente.com/pol_m_KOLEKCJA_TRAVELER-tailored-5142.html, https://www.pakolorente.com/pol_m_KOLEKCJA_SWIMWEAR-4415.html, https://www.pakolorente.com/pol_m_KOLEKCJA_UNDERWEAR-4249.html, https://www.pakolorente.com/pol_m_ONLINE-ONLY-4392.html and https://www.pakolorente.com/pol_m_KOLEKCJA_TRAVELER-4250.html took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 124 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7376
  • 1 broken image

    1 image failed to load on a phone, for example https://client592.idosell.com/checkup.php?c=8127b39b573891506825eff0137f0e1f.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “$ is not defined <anonymous>:2:5 https://www.pakolorente.com/gfx/pol/main_shop.js.gzip?r=1792071206:5:274851 Array.forE…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    34 of 38 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 423 words of copy

    The homepage carries about 423 words of visible text.

3 checks passed
  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 31 other companies contacted

    Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pakolorente.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 45 issues on pakolorente.com, including 19 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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