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pakwheels.com website review

Visit site (opens in a new tab)Reviewed 30 October 202651 issues · 92 checks

This review found 51 issues worth fixing on pakwheels.com, 21 of them high impact, across 92 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.5 s4.6 sMay 9Oct 244.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20265.0 s
May 16, 20264.9 s
May 23, 20264.9 s
May 30, 20264.9 s
Jun 6, 20265.0 s
Jun 13, 20265.1 s
Jun 20, 20265.1 s
Jun 27, 20265.2 s
Jul 4, 20265.2 s
Jul 11, 20265.2 s
Jul 18, 20265.1 s
Jul 25, 20265.1 s
Aug 1, 20265.1 s
Aug 8, 20265.1 s
Aug 15, 20265.2 s
Aug 22, 20265.3 s
Aug 29, 20265.4 s
Sep 5, 20265.4 s
Sep 12, 20265.4 s
Sep 19, 20265.1 s
Sep 26, 20264.9 s
Oct 3, 20264.8 s
Oct 10, 20264.7 s
Oct 17, 20264.7 s
Oct 24, 20264.9 s
Real-visitor tap response (INP)75th percentile, phones
615 ms462 msMay 9Oct 24591 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026494 ms
May 16, 2026486 ms
May 23, 2026480 ms
May 30, 2026483 ms
Jun 6, 2026493 ms
Jun 13, 2026503 ms
Jun 20, 2026507 ms
Jun 27, 2026508 ms
Jul 4, 2026510 ms
Jul 11, 2026509 ms
Jul 18, 2026512 ms
Jul 25, 2026516 ms
Aug 1, 2026519 ms
Aug 8, 2026524 ms
Aug 15, 2026532 ms
Aug 22, 2026540 ms
Aug 29, 2026550 ms
Sep 5, 2026552 ms
Sep 12, 2026550 ms
Sep 19, 2026552 ms
Sep 26, 2026557 ms
Oct 3, 2026574 ms
Oct 10, 2026589 ms
Oct 17, 2026597 ms
Oct 24, 2026591 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of pakwheels.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. pakwheels.com at 0.9 s0.9 s
  2. pakwheels.com at 1.8 s1.8 s
  3. pakwheels.com at 2.7 s2.7 s
  4. pakwheels.com at 3.5 s3.5 s
  5. pakwheels.com at 4.4 s4.4 s
  6. pakwheels.com at 5.3 s5.3 s
  7. pakwheels.com at 6.2 s6.2 s
  8. pakwheels.com at 7.1 s7.1 s

Speed

10 to fix39
  • Improve image delivery

    8.0 s · 2.5 MB

    13 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 8.0 s faster on a phone.

  • Use efficient cache lifetimes

    7.0 s · 1.7 MB

    51 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).

  • Reduce unused JavaScript

    4.6 s · 1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.6 s faster on a phone.

  • Mobile performance score: 39

    39/100

    Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.2 s

    A phone's processor spends 6.2 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and TikTok and others), adding 1.8 MB and 1.2 s of main-thread time.

  • Render-blocking requests

    750 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 750 ms.

  • Google Tag Manager adds 605 ms

    605 ms

    Google Tag Manager costs a phone 605 ms of main-thread work and 760 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 409 ms. During a long task the page ignores taps.

  • 1,960 HTML elements

    The page has 1,960 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 39 KiB

    Polyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    45 KiB

    About 45 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 33 ms

    33 ms

    Your server sent the HTML in 33 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 699 ms

    699 ms

    Real visitors wait 699 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.91

    0.91

    For real visitors the layout shifts by 0.91 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 21.0 s

    21.0 s

    Your largest element takes 21.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 28.2 s

    28.2 s

    The page becomes fully interactive after 28.2 s. Good is under 3.8 s.

  • Speed Index: 14.0 s

    14.0 s

    Visually, the page fills in at 14.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.9 s

    3.9 s

    Real visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 494 ms to 591 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 5.0 s to 4.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix28
  • Page weight: 5.8 MB in 122 requests

    5.8 MB

    Your homepage downloads 5.8 MB in 122 requests on a phone: images 2.7 MB (33), scripts 2.6 MB (42) and other files 341 KiB (35). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    1000x313_(1).png weighs 922 KiB. On a phone connection a single image that size takes seconds.

  • 13 images in older formats

    13 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 14 images below the first screen load straight away

    14 images further down the page (608 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 7 images far larger than shown

    265 KiB

    7 images are downloaded at several times the size a phone draws them, for example Inspection-thumbnail.png at 469 px wide, shown at 146 px. Resized copies would save about 265 KiB.

  • About 1.7 g of CO₂ per visit

    1.65 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.65 g of CO₂e: 198.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

13 to fixGoogle 7982
  • Orphan list items

    Some list items are not inside a list.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 20 text elements with low contrast

    20 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 63 images without alt text

    63 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (474 elements)

    All page content should be contained by landmarks: 474 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 13 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10084
  • Title is long (80 characters)

    Your title is 80 characters, so Google will cut it off around 60: “Buy & Sell Cars, Bikes & Autoparts - Find Car Prices, News & Reviews | PakWheels”.

  • Meta description is long (255 characters)

    Your meta description is 255 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No XML sitemap

    No XML sitemap at https://www.pakwheels.com/sitemap.xml.gz, so Google discovers your pages only by following links.

  • 713 internal links, 18 external

    The homepage links to 713 pages on pakwheels.com and 18 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Find Used Cars in Pakistan”.

  • Canonical URL set

    The canonical URL is https://www.pakwheels.com/.

  • Structured data in place

    Structured data found: Organization, Product, Review and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,557 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.pakwheels.com/llms.txt (8 KiB, 64 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 192 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 3 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 3 pages that loaded have a <title>.

Best practices

4 to fixGoogle 6583
  • 35 small tap targets

    35 of 104 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Uncaught ReferenceError: fbq is not defined”.

  • 3 distorted images

    3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Requests the notification permission on page load

    Requests the notification permission on page load.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,593 words of copy

    The homepage carries about 1,593 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Car Inspection Buy & Sell Confidently”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Download App via SMS”, “Sign Up” and “Car Insurance Get car insurance quote”.

  • 7 short forms

    7 short forms (6 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 3 testimonial or review blocks and 10 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pakwheels.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Company

Founded
2003
Headquarters
Lahore

Upkeep, stack, hiring and company data from programmable.info

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