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pakwheels.com website review
Visit site (opens in a new tab)Reviewed 30 October 202651 issues · 92 checks
This review found 51 issues worth fixing on pakwheels.com, 21 of them high impact, across 92 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
64DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 5.0 s |
| May 16, 2026 | 4.9 s |
| May 23, 2026 | 4.9 s |
| May 30, 2026 | 4.9 s |
| Jun 6, 2026 | 5.0 s |
| Jun 13, 2026 | 5.1 s |
| Jun 20, 2026 | 5.1 s |
| Jun 27, 2026 | 5.2 s |
| Jul 4, 2026 | 5.2 s |
| Jul 11, 2026 | 5.2 s |
| Jul 18, 2026 | 5.1 s |
| Jul 25, 2026 | 5.1 s |
| Aug 1, 2026 | 5.1 s |
| Aug 8, 2026 | 5.1 s |
| Aug 15, 2026 | 5.2 s |
| Aug 22, 2026 | 5.3 s |
| Aug 29, 2026 | 5.4 s |
| Sep 5, 2026 | 5.4 s |
| Sep 12, 2026 | 5.4 s |
| Sep 19, 2026 | 5.1 s |
| Sep 26, 2026 | 4.9 s |
| Oct 3, 2026 | 4.8 s |
| Oct 10, 2026 | 4.7 s |
| Oct 17, 2026 | 4.7 s |
| Oct 24, 2026 | 4.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 494 ms |
| May 16, 2026 | 486 ms |
| May 23, 2026 | 480 ms |
| May 30, 2026 | 483 ms |
| Jun 6, 2026 | 493 ms |
| Jun 13, 2026 | 503 ms |
| Jun 20, 2026 | 507 ms |
| Jun 27, 2026 | 508 ms |
| Jul 4, 2026 | 510 ms |
| Jul 11, 2026 | 509 ms |
| Jul 18, 2026 | 512 ms |
| Jul 25, 2026 | 516 ms |
| Aug 1, 2026 | 519 ms |
| Aug 8, 2026 | 524 ms |
| Aug 15, 2026 | 532 ms |
| Aug 22, 2026 | 540 ms |
| Aug 29, 2026 | 550 ms |
| Sep 5, 2026 | 552 ms |
| Sep 12, 2026 | 550 ms |
| Sep 19, 2026 | 552 ms |
| Sep 26, 2026 | 557 ms |
| Oct 3, 2026 | 574 ms |
| Oct 10, 2026 | 589 ms |
| Oct 17, 2026 | 597 ms |
| Oct 24, 2026 | 591 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.7 s
3.5 s
4.4 s
5.3 s
6.2 s
7.1 s
Speed
Improve image delivery
8.0 s · 2.5 MB13 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 8.0 s faster on a phone.
Use efficient cache lifetimes
7.0 s · 1.7 MB51 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).
Reduce unused JavaScript
4.6 s · 1.5 MBAbout 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.6 s faster on a phone.
Mobile performance score: 39
39/100Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.2 s
A phone's processor spends 6.2 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and TikTok and others), adding 1.8 MB and 1.2 s of main-thread time.
Render-blocking requests
750 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 750 ms.
Google Tag Manager adds 605 ms
605 msGoogle Tag Manager costs a phone 605 ms of main-thread work and 760 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 409 ms. During a long task the page ignores taps.
1,960 HTML elements
The page has 1,960 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
150 ms · 39 KiBPolyfills for old browsers add 39 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
45 KiBAbout 45 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 33 ms
33 msYour server sent the HTML in 33 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 699 ms
699 msReal visitors wait 699 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.91
0.91For real visitors the layout shifts by 0.91 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 21.0 s
21.0 sYour largest element takes 21.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 28.2 s
28.2 sThe page becomes fully interactive after 28.2 s. Good is under 3.8 s.
Speed Index: 14.0 s
14.0 sVisually, the page fills in at 14.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.9 s
3.9 sReal visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 494 ms to 591 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.2 s
2.2 sReal visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
16 images without width and height
16 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 5.0 s to 4.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.8 MB in 122 requests
5.8 MBYour homepage downloads 5.8 MB in 122 requests on a phone: images 2.7 MB (33), scripts 2.6 MB (42) and other files 341 KiB (35). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
1000x313_(1).png weighs 922 KiB. On a phone connection a single image that size takes seconds.
13 images in older formats
13 images (1.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
14 images below the first screen load straight away
14 images further down the page (608 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
7 images far larger than shown
265 KiB7 images are downloaded at several times the size a phone draws them, for example Inspection-thumbnail.png at 469 px wide, shown at 146 px. Resized copies would save about 265 KiB.
About 1.7 g of CO₂ per visit
1.65 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.65 g of CO₂e: 198.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Orphan list items
Some list items are not inside a list.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
20 text elements with low contrast
20 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
2 elements hidden from screen readers can still receive keyboard focus.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
63 images without alt text
63 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (474 elements)
All page content should be contained by landmarks: 474 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (2 elements)
Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3 and h2 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 13 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (80 characters)
Your title is 80 characters, so Google will cut it off around 60: “Buy & Sell Cars, Bikes & Autoparts - Find Car Prices, News & Reviews | PakWheels”.
Meta description is long (255 characters)
Your meta description is 255 characters; Google truncates after about 160, so the end of your pitch is cut.
No XML sitemap
No XML sitemap at https://www.pakwheels.com/sitemap.xml.gz, so Google discovers your pages only by following links.
713 internal links, 18 external
The homepage links to 713 pages on pakwheels.com and 18 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Find Used Cars in Pakistan”.
Canonical URL set
The canonical URL is https://www.pakwheels.com/.
Structured data in place
Structured data found: Organization, Product, Review and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (3,557 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.pakwheels.com/llms.txt (8 KiB, 64 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 192 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 3 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 3 pages that loaded have a <title>.
Best practices
35 small tap targets
35 of 104 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Uncaught ReferenceError: fbq is not defined”.
3 distorted images
3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Requests the notification permission on page load
Requests the notification permission on page load.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,593 words of copy
The homepage carries about 1,593 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Car Inspection Buy & Sell Confidently”.
9 calls to action
The homepage has 9 calls to action, for example “Download App via SMS”, “Sign Up” and “Car Insurance Get car insurance quote”.
7 short forms
7 short forms (6 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 3 testimonial or review blocks and 10 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at pakwheels.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Cloudflare
Company
- Founded
- 2003
- Headquarters
- Lahore
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 51 issues on pakwheels.com, including 23 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.