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palazzoli.com website review
Visit site (opens in a new tab)Reviewed 22 October 202637 issues · 84 checks
This review found 37 issues worth fixing on palazzoli.com, 17 of them high impact, across 84 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.6 s |
| May 9, 2026 | 1.7 s |
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 110 ms |
| May 9, 2026 | 113 ms |
| May 16, 2026 | 113 ms |
| May 23, 2026 | 113 ms |
| May 30, 2026 | 118 ms |
| Jun 6, 2026 | 120 ms |
| Jun 13, 2026 | 123 ms |
| Jun 20, 2026 | 125 ms |
| Jun 27, 2026 | 119 ms |
| Jul 4, 2026 | 119 ms |
| Jul 11, 2026 | 121 ms |
| Jul 18, 2026 | 118 ms |
| Jul 25, 2026 | 119 ms |
| Aug 1, 2026 | 122 ms |
| Aug 8, 2026 | 119 ms |
| Aug 15, 2026 | 126 ms |
| Aug 22, 2026 | 128 ms |
| Aug 29, 2026 | 128 ms |
| Sep 5, 2026 | 124 ms |
| Sep 12, 2026 | 123 ms |
| Sep 19, 2026 | 123 ms |
| Sep 26, 2026 | 121 ms |
| Oct 3, 2026 | 123 ms |
| Oct 10, 2026 | 127 ms |
| Oct 17, 2026 | 129 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.1 s
1.6 s
2.2 s
2.7 s
3.3 s
3.8 s
4.4 s
Speed
Improve image delivery
3.6 s · 1.0 MB8 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.6 s faster on a phone.
Reduce unused JavaScript
2.4 s · 531 KiBAbout 531 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.
Render-blocking requests
2.6 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.
Reduce unused CSS
1.4 s · 241 KiBAbout 241 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Font display
1.1 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.1 s).
Mobile performance score: 56
56/100Your mobile performance score is 56 (desktop: 45). Pages that score under 90 lose visitors before the first paint.
5 third-party services on the page
5 third-party services load with your homepage (Google CDN, iubenda and Google Tag Manager and others), adding 1.0 MB and 681 ms of main-thread time.
Google CDN adds 459 ms
459 msGoogle CDN costs a phone 459 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
250 ms · 233 KiB35 files are served with short cache lifetimes, so returning visitors download them again (233 KiB).
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 164 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 102 ms
102 msYour server sent the HTML in 102 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 11.6 s
11.6 sYour largest element takes 11.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 17.3 s
17.3 sThe page becomes fully interactive after 17.3 s. Good is under 3.8 s.
Speed Index: 8.7 s
8.7 sVisually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Total Blocking Time: 260 ms
260 msScripts block taps and scrolling for 260 ms in total while the page loads. Good is under 200 ms.
14 images without width and height
14 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 110 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 129 ms
129 msReal visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 706 ms
706 msReal visitors wait 706 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
1 image over 500 KB
0.png weighs 719 KiB. On a phone connection a single image that size takes seconds.
2 images far larger than shown
648 KiB2 images are downloaded at several times the size a phone draws them, for example 0.png at 779 px wide, shown at 109 px. Resized copies would save about 648 KiB.
Page weight: 3.6 MB in 54 requests
3.6 MBYour homepage downloads 3.6 MB in 54 requests on a phone: images 1.5 MB (23), scripts 1.1 MB (15) and fonts 424 KiB (5). Under 2 MB keeps phones on slow connections fast.
4 images in older formats
4 images (904 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (83 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.0 g of CO₂ per visit
1.02 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.02 g of CO₂e: 122.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (12 elements)
All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (16 characters)
Your title is only 16 characters: “Home | Palazzoli”. Between 30 and 65 characters leaves room to say what you do and for whom.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
85 internal links, 7 external
The homepage links to 85 pages on palazzoli.com and 7 external pages.
6 checks passed
Meta description: 83 characters
Your meta description is 83 characters: “Welcome to the new Palazzoli website: professional electrical systems and lighting.”.
Canonical URL set
The canonical URL is https://www.palazzoli.com/en.
Structured data in place
Structured data found: WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.palazzoli.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (243 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.palazzoli.com/llms.txt (6 KiB, 34 links), a plain-text guide to the site for AI tools.
Other pages
6 pages share 3 titles
https://www.palazzoli.com/en/products/electrical-systems and https://www.palazzoli.com/en/products/lighting all use the title “Products | Palazzoli”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
5 pages without a meta description
https://www.palazzoli.com/en/products/electrical-systems, https://www.palazzoli.com/en/composer/catalogue-general-2023, https://www.palazzoli.com/en/products/lighting, https://www.palazzoli.com/en/composer/catalogue-lighting-2025 and https://www.palazzoli.com/en/service/student have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages share a meta description
https://www.palazzoli.com/en/references/section/electrical-systems and https://www.palazzoli.com/en/references/section/lighting use the same meta description. A description written for each page earns more clicks.
7 pages without an H1
https://www.palazzoli.com/en/products/electrical-systems, https://www.palazzoli.com/en/composer/catalogue-general-2023, https://www.palazzoli.com/en/news/electrical-systems, https://www.palazzoli.com/en/products/lighting, https://www.palazzoli.com/en/composer/catalogue-lighting-2025 and https://www.palazzoli.com/en/news/lighting and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
https://www.palazzoli.com/en/products/electrical-systems, https://www.palazzoli.com/en/products/lighting and https://www.palazzoli.com/en/service/student have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.
4 checks passed
Linked pages load
13 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Connecting to 'https://fonts.googleapis.com/css2?family=Blinker:wght@300;400;600;700&display=swap' violates the followi…”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
32 of 34 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 278 words of copy
The homepage carries about 278 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more and customize”.
1 short form
A short form (2 fields at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 3 customer or partner logos and 3 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel, Microsoft Clarity and Hotjar.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: iubenda
A consent management tool (iubenda) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at palazzoli.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Analytics | Google Tag Manager | Hotjar | Microsoft Clarity
Company
- Founded
- 1904
- Headquarters
- Brescia
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on palazzoli.com, including 15 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.