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paperlesspost.com website review
Visit site (opens in a new tab)Reviewed 11 October 202643 issues · 72 checks
This review found 43 issues worth fixing on paperlesspost.com, 16 of them high impact, across 72 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for Paperless Post
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69DNot ranked: the homepage didn't load normally in this review.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 3.1 s |
| Apr 25, 2026 | 3.1 s |
| May 2, 2026 | 3.2 s |
| May 9, 2026 | 3.1 s |
| May 16, 2026 | 3.1 s |
| May 23, 2026 | 3.1 s |
| May 30, 2026 | 3.1 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 3.1 s |
| Jun 27, 2026 | 3.1 s |
| Jul 4, 2026 | 3.1 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.9 s |
| Sep 5, 2026 | 2.9 s |
| Sep 12, 2026 | 2.9 s |
| Sep 19, 2026 | 2.9 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 163 ms |
| Apr 25, 2026 | 163 ms |
| May 2, 2026 | 162 ms |
| May 9, 2026 | 165 ms |
| May 16, 2026 | 170 ms |
| May 23, 2026 | 171 ms |
| May 30, 2026 | 173 ms |
| Jun 6, 2026 | 172 ms |
| Jun 13, 2026 | 171 ms |
| Jun 20, 2026 | 171 ms |
| Jun 27, 2026 | 172 ms |
| Jul 4, 2026 | 172 ms |
| Jul 11, 2026 | 174 ms |
| Jul 18, 2026 | 175 ms |
| Jul 25, 2026 | 174 ms |
| Aug 1, 2026 | 175 ms |
| Aug 8, 2026 | 175 ms |
| Aug 15, 2026 | 175 ms |
| Aug 22, 2026 | 175 ms |
| Aug 29, 2026 | 174 ms |
| Sep 5, 2026 | 177 ms |
| Sep 12, 2026 | 178 ms |
| Sep 19, 2026 | 179 ms |
| Sep 26, 2026 | 179 ms |
| Oct 3, 2026 | 179 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Render-blocking requests
1.1 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 45
45/100Your mobile performance score is 45 (desktop: 61). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.7 s
A phone's processor spends 4.7 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Hotjar and others), adding 4.8 MB and 941 ms of main-thread time.
Reduce unused JavaScript
300 ms · 913 KiBAbout 913 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 666 ms. During a long task the page ignores taps.
Google Tag Manager adds 568 ms
568 msGoogle Tag Manager costs a phone 568 ms of main-thread work and 737 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
ppassets.com adds 1 ms
1 msppassets.com costs a phone 1 ms of main-thread work and 3.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 45 KiBAbout 45 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
2,829 HTML elements
The page has 2,829 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
261 KiB6 files are served with short cache lifetimes, so returning visitors download them again (261 KiB).
Improve image delivery
242 KiB9 images could be 242 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
39 KiBPolyfills for old browsers add 39 KiB JavaScript that modern phones do not need.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 9.7 s
9.7 sYour largest element takes 9.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “On a grey table bordered with Halloween-themed supplies suc…”.
Time to Interactive: 23.4 s
23.4 sThe page becomes fully interactive after 23.4 s. Good is under 3.8 s.
Total Blocking Time: 1.6 s
1.6 sScripts block taps and scrolling for 1.6 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Speed Index: 3.5 s
3.5 sVisually, the page fills in at 3.5 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 163 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 194 ms
194 msReal visitors wait 194 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 753 ms
753 msReal visitors wait 753 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 6.0 MB in 164 requests
6.0 MBYour homepage downloads 6.0 MB in 164 requests on a phone: images 3.0 MB (91), scripts 1.8 MB (29) and media 901 KiB (4). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
png_828 weighs 787 KiB. On a phone connection a single image that size takes seconds.
7 images in older formats
7 images (1.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
14 images below the first screen load straight away
14 images further down the page (364 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.7 g of CO₂ per visit
1.71 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.71 g of CO₂e: 205.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 buttons without a name
3 buttons have no accessible name, so screen readers announce just “button”.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
SEO
No page title
Your page has no <title>, so Google has to invent the blue link in search results.
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
2 checks passed
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.paperlesspost.com/sitemap.xml.
AI search readiness
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Best practices
No mobile viewport
No viewport meta tag, so phones render the desktop layout zoomed out.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
No HTML doctype
The page has no <!DOCTYPE html>, so browsers render it in quirks mode.
No character set
No character set is declared, so some characters can render as gibberish.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Tap targets are thumb-sized
26 of 32 tappable elements near the top are at least 24 px.
Content and conversion
Homepage answers HTTP 406
Your homepage answered with HTTP 406, so visitors and search engines may see an error page.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 636 words of copy
The homepage carries about 636 words of visible text.
1 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “log in or sign up”.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at paperlesspost.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- Next.js
Hiring
- Hiring
- 2 open roles
- Teams
- Marketing (1), Product (1)
- Job board
- greenhouse
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on paperlesspost.com, including 17 speed issues, 8 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.