Paperless Post growth playbook

Add a guest-count field next to the price on all 14,116 design pages and 674 category pages. Show the total in dollars for each feature set (Free, Basic, Premium, All Access) at that guest count, using the same volume pricing as the calculator, and mark which set this design needs. Carry the guest count and chosen set into the editor so the price never changes as a surprise. Test it against the current "Starting at" line.

People decide to customize when they know the cost; an honest total up front cuts drafts abandoned at checkout and lets the "Most Popular" Premium set sell itself at the moment of choice.

[ ] Guest count field (default from last event or 50)
[ ] Dollar total for Free, Basic, Premium, All Access
[ ] This design's required feature set highlighted
[ ] Coins shown second, with a one-line "What is a Coin"
[ ] Guest count and set carried into the editor
[ ] Free 50-invite option visible
[ ] Same component in the app

• Higher totals scare off some hosts

  Show the Free and 50-free-invites option beside the paid totals.

• Volume price rules are complex

  Use the calculator's own pricing service so numbers always match.

• HiringSenior Product Manager I/II, Revenue Growth (New York, posted October 15, 2026): owns "our Revenue Growth and Pricing product experiences", a pricing experience "used by millions of new and repeat customers per year" that spans "the entire B>S funnel"; will "optimize and evolve our pricing model", "lead the PAYGO Working Group", and "craft hypothesis-driven A/B testing strategies to optimize conversion x monetization", to "optimize events volume, monetization, and user satisfaction".Source
• Your websiteA design page (the "Time for Tunes" birthday invitation) shows "Starting at 2 Coins ($0.28)" with a "How Coins work" tooltip and asks "What kind of event are you having?" (Personal or Professional). Feature icons on the page are marked by tier (Premium, All Access) without prices. The description notes it "was written with AI assistance".Source
• Your websitePricing page: pay per event at Free $0.00, Basic $0.50, Premium $1.05 ("Most Popular") and All Access $1.44 per guest; a calculator that opens at 50 guests ("$52.50 total, $1.05/guest, 5 Coins each"); "The more guests you invite, the less you pay per guest." The FAQ asks hosts to multiply "Coins per recipient" by guests, says Coins can be bought "in exactly the quantity you need after adding your guest list to your event", explains the move from itemized to bundled feature sets, and offers the first 50 invitations free on the Free feature set and a 25% nonprofit discount.Source
• Your websiteSitemap (checked October 23, 2026): 16,810 URLs, including 14,116 design pages under /card, 1,398 Flyer designs, 674 category pages and about 450 blog posts updated daily; separate Spanish (/es/) and German (/de/) sitemaps; four promo-code pages. Pro prices are also set in GBP and AUD.Source

Test a wedding pass priced on the guest list, not the send: one fee covers save the dates, invitation, welcome party, rehearsal dinner and thank-you cards for up to N guests over 18 months, with Premium features. Show it first on the wedding page and in the editor when a wedding design is chosen, and run it through the PAYGO Working Group as a third option beside Coins and Pro.

Couples plan the whole budget at once and prefer one known price; the pass raises spend per wedding by locking in every later send to Paperless Post instead of a rival or paper.

• Cannibalizes Pro or Coins

  Price the pass from real wedding spend and test on new accounts only.

• Couples send to different lists

  Credit guests, not events, so smaller showers use less.

• Your websiteWedding page: invitations, save the dates, and "Showers and parties" (bridal shower, couples' shower, engagement party, bachelorette, bachelor, joint bach, post-elopement party, wedding weekend, welcome party, rehearsal dinner, wedding brunch) plus Indian wedding events (Mehendi, Haldi, Sangeet). Its pricing block is the generic one: "Pay per event, Great for 1-2 events a year" or "Subscription, Great for 3+ events a year". It promotes Magic Art, an AI illustration tool, and "Expert advice from Yes to I do". Printed wedding invitations are offered through a Paper Source partnership.Source
• HiringSenior Product Manager I/II, Revenue Growth (New York, posted October 15, 2026): owns "our Revenue Growth and Pricing product experiences", a pricing experience "used by millions of new and repeat customers per year" that spans "the entire B>S funnel"; will "optimize and evolve our pricing model", "lead the PAYGO Working Group", and "craft hypothesis-driven A/B testing strategies to optimize conversion x monetization", to "optimize events volume, monetization, and user satisfaction".Source
• Your websitePricing page: pay per event at Free $0.00, Basic $0.50, Premium $1.05 ("Most Popular") and All Access $1.44 per guest; a calculator that opens at 50 guests ("$52.50 total, $1.05/guest, 5 Coins each"); "The more guests you invite, the less you pay per guest." The FAQ asks hosts to multiply "Coins per recipient" by guests, says Coins can be bought "in exactly the quantity you need after adding your guest list to your event", explains the move from itemized to bundled feature sets, and offers the first 50 invitations free on the Free feature set and a 25% nonprofit discount.Source
• Your websitePaperless Pro subscription: annual plans by guest count, from 250 guests for $250 a year and 500 for $400 up to 5,000 for $2,500; guests count "each time" an invitation is sent or someone responds through a Shareable Link; "Save 25% vs. paying per event". On the pricing page the subscription tab is labelled "best for professionals", and /subscription says it is "Made for professionals who host frequent events". Upgrades pay the difference; subscriptions are non-refundable.Source

Relabel the tab "Best for 3+ events a year", and show signed-in hosts their own last-12-months spend next to the Pro plan that fits their guest count ("You spent $X; Pro 250 would have cost $250"). Send the same comparison by email to hosts above the break-even.

A personal savings number converts better than a generic claim, and frequent personal hosts are already proven buyers.

• Lower revenue from heavy Coin buyers

  Target only hosts the subscription keeps from leaving.

• Your websitePaperless Pro subscription: annual plans by guest count, from 250 guests for $250 a year and 500 for $400 up to 5,000 for $2,500; guests count "each time" an invitation is sent or someone responds through a Shareable Link; "Save 25% vs. paying per event". On the pricing page the subscription tab is labelled "best for professionals", and /subscription says it is "Made for professionals who host frequent events". Upgrades pay the difference; subscriptions are non-refundable.Source
• Your websitePricing page: pay per event at Free $0.00, Basic $0.50, Premium $1.05 ("Most Popular") and All Access $1.44 per guest; a calculator that opens at 50 guests ("$52.50 total, $1.05/guest, 5 Coins each"); "The more guests you invite, the less you pay per guest." The FAQ asks hosts to multiply "Coins per recipient" by guests, says Coins can be bought "in exactly the quantity you need after adding your guest list to your event", explains the move from itemized to bundled feature sets, and offers the first 50 invitations free on the Free feature set and a 25% nonprofit discount.Source
• HiringSenior Product Manager I/II, Revenue Growth (New York, posted October 15, 2026): owns "our Revenue Growth and Pricing product experiences", a pricing experience "used by millions of new and repeat customers per year" that spans "the entire B>S funnel"; will "optimize and evolve our pricing model", "lead the PAYGO Working Group", and "craft hypothesis-driven A/B testing strategies to optimize conversion x monetization", to "optimize events volume, monetization, and user satisfaction".Source

Trigger a three-email flow 2 hours, 1 day and 3 days after an unsent draft: a preview of their own design, the total at their guest count, the free 50-invite option, and a one-tap "import guests" link. Personalize with Zephyr from the draft data.

Drafts are the warmest intent in the funnel, and personal previews outperform generic reminders.

• Feels pushy

  Stop after one send or three emails.

• HiringEmail Operations Specialist (New York, posted October 15, 2026), on the Growth Marketing team reporting to the Director, Lifecycle Marketing: executes campaign emails and "triggered lifecycle flows", builds "responsive, personalized triggered email templates" in Sailthru with its Zephyr scripting language, segments lists, sets up tests, QA's every send with Litmus and analyzes performance in Looker.Source
• Your websitePricing page: pay per event at Free $0.00, Basic $0.50, Premium $1.05 ("Most Popular") and All Access $1.44 per guest; a calculator that opens at 50 guests ("$52.50 total, $1.05/guest, 5 Coins each"); "The more guests you invite, the less you pay per guest." The FAQ asks hosts to multiply "Coins per recipient" by guests, says Coins can be bought "in exactly the quantity you need after adding your guest list to your event", explains the move from itemized to bundled feature sets, and offers the first 50 invitations free on the Free feature set and a 25% nonprofit discount.Source
• Your websiteA design page (the "Time for Tunes" birthday invitation) shows "Starting at 2 Coins ($0.28)" with a "How Coins work" tooltip and asks "What kind of event are you having?" (Personal or Professional). Feature icons on the page are marked by tier (Premium, All Access) without prices. The description notes it "was written with AI assistance".Source

Add a plain table of Coin packages with dollar prices, worked examples for 25, 50, 100 and 150 guests at each feature set, and FAQ markup. Keep it in the page HTML so search engines and AI assistants can read it.

Hosts searching for the price are close to buying; owning the answer keeps them on the site and stops third parties quoting stale figures.

• Locks in prices during tests

  Show examples, with a "prices may vary" line.

• Your websitePricing page: pay per event at Free $0.00, Basic $0.50, Premium $1.05 ("Most Popular") and All Access $1.44 per guest; a calculator that opens at 50 guests ("$52.50 total, $1.05/guest, 5 Coins each"); "The more guests you invite, the less you pay per guest." The FAQ asks hosts to multiply "Coins per recipient" by guests, says Coins can be bought "in exactly the quantity you need after adding your guest list to your event", explains the move from itemized to bundled feature sets, and offers the first 50 invitations free on the Free feature set and a 25% nonprofit discount.Source
• Your websiteBlog: about 450 posts, new ones daily, e.g. "Friendsgiving Hosting Tips" and Angelica Hicks holiday party tips (October 21-22, 2026); a "Newly Engaged" wedding landing page; third-party guides rank for Paperless Post pricing questions, e.g. "Paperless Post Pricing 2026: Coins, Free Sends, Pro Plan".Source
• Your websiteA design page (the "Time for Tunes" birthday invitation) shows "Starting at 2 Coins ($0.28)" with a "How Coins work" tooltip and asks "What kind of event are you having?" (Personal or Professional). Feature icons on the page are marked by tier (Premium, All Access) without prices. The description notes it "was written with AI assistance".Source

Serve a compressed poster image as the mobile hero and start the video only on fast connections or after interaction. Defer non-essential scripts and set a performance budget for the homepage and design pages.

Keeps real-user speed safely under the threshold during the busy holiday and wedding seasons, when traffic and devices are most varied.

• Less striking homepage

  Keep the video on desktop and fast connections.

• Google PageSpeedMobile lab test of the homepage: performance 43, Largest Contentful Paint 8.5 s (the element is the hero video), Total Blocking Time 2.3 s; desktop 60. Real Chrome users pass Core Web Vitals: LCP 2.4 s at the 75th percentile (13% faster than before), INP 141 ms, CLS 0.05.Source
• Your websiteHomepage: designer collections (Oscar de la Renta, Angelica Hicks, John Derian, Rifle Paper Co., Martha Stewart, Sugar Paper, Peanuts); "No ads, ever"; send by email, text or link, track RSVPs, message guests, co-hosts, guest questions, scheduled sends, an app; "Upload your own design"; footer links to a Party Shop and personal design services. No gift or gift-card option is linked from the homepage or pricing page.Source

Six weeks before the anniversary of a recurring event, email the host last year's design, new designs in the same style, and a one-tap "reuse guest list" link. Run it in Sailthru with a holdout.

Repeat hosts are the cheapest revenue, and reminding them before they search stops them trying a free rival.

• Sensitive dates

  Exclude memorials and one-off events.

• HiringEmail Operations Specialist (New York, posted October 15, 2026), on the Growth Marketing team reporting to the Director, Lifecycle Marketing: executes campaign emails and "triggered lifecycle flows", builds "responsive, personalized triggered email templates" in Sailthru with its Zephyr scripting language, segments lists, sets up tests, QA's every send with Litmus and analyzes performance in Looker.Source
• HiringPaperless Post's description in its job posts: it "helped over 30 million people connect in the real world last year", "isn't supported by ad revenue", and is "a truly product-driven company with millions of paying users" that runs "extensive user tests".Source
• Your websiteBlog: about 450 posts, new ones daily, e.g. "Friendsgiving Hosting Tips" and Angelica Hicks holiday party tips (October 21-22, 2026); a "Newly Engaged" wedding landing page; third-party guides rank for Paperless Post pricing questions, e.g. "Paperless Post Pricing 2026: Coins, Free Sends, Pro Plan".Source

Let hosts upgrade a sent event to a higher set for the price difference, prompted at the right moment: when they export the guest list (guest questions), a week before the event (reminders) and on the event day (check-in).

An upgrade at the moment of need is easy to say yes to and adds revenue without raising the entry price.

• Feels like nickel-and-diming

  One prompt per moment, easy to dismiss.

• Your websitePricing page: pay per event at Free $0.00, Basic $0.50, Premium $1.05 ("Most Popular") and All Access $1.44 per guest; a calculator that opens at 50 guests ("$52.50 total, $1.05/guest, 5 Coins each"); "The more guests you invite, the less you pay per guest." The FAQ asks hosts to multiply "Coins per recipient" by guests, says Coins can be bought "in exactly the quantity you need after adding your guest list to your event", explains the move from itemized to bundled feature sets, and offers the first 50 invitations free on the Free feature set and a 25% nonprofit discount.Source
• HiringSenior Product Manager I/II, Revenue Growth (New York, posted October 15, 2026): owns "our Revenue Growth and Pricing product experiences", a pricing experience "used by millions of new and repeat customers per year" that spans "the entire B>S funnel"; will "optimize and evolve our pricing model", "lead the PAYGO Working Group", and "craft hypothesis-driven A/B testing strategies to optimize conversion x monetization", to "optimize events volume, monetization, and user satisfaction".Source
• Your websiteHomepage: designer collections (Oscar de la Renta, Angelica Hicks, John Derian, Rifle Paper Co., Martha Stewart, Sugar Paper, Peanuts); "No ads, ever"; send by email, text or link, track RSVPs, message guests, co-hosts, guest questions, scheduled sends, an app; "Upload your own design"; footer links to a Party Shop and personal design services. No gift or gift-card option is linked from the homepage or pricing page.Source

Recruit two business customers for case studies, build a "for companies" Pro page (branded invitations, HubSpot sync, check-in, logo holiday cards) and a demo path for teams with 1,000+ guests a year.

Businesses buy on peer proof, and higher-tier plans are where Pro revenue grows.

• Small sales team

  Self-serve first, demos only for large plans.

• Your websitePaperless Pro use cases: three case studies, all institutions (a public university, a museum, an arts and culture organization); Pro "might be right for you if: You host 3+ professional events per year". Integrations page: CRM sync with Raiser's Edge NXT and HubSpot only, "With more integrations on the way!" and a "Request an integration" form.Source
• Your websitePaperless Pro subscription: annual plans by guest count, from 250 guests for $250 a year and 500 for $400 up to 5,000 for $2,500; guests count "each time" an invitation is sent or someone responds through a Shareable Link; "Save 25% vs. paying per event". On the pricing page the subscription tab is labelled "best for professionals", and /subscription says it is "Made for professionals who host frequent events". Upgrades pay the difference; subscriptions are non-refundable.Source
• Your websiteHomepage: designer collections (Oscar de la Renta, Angelica Hicks, John Derian, Rifle Paper Co., Martha Stewart, Sugar Paper, Peanuts); "No ads, ever"; send by email, text or link, track RSVPs, message guests, co-hosts, guest questions, scheduled sends, an app; "Upload your own design"; footer links to a Party Shop and personal design services. No gift or gift-card option is linked from the homepage or pricing page.Source

Rank requests by the guest volume of the teams asking, build the top two, and list Paperless Pro in each partner's app marketplace with a co-marketing launch.

Marketplace listings bring buyers already inside the tool, and integrations raise switching costs for Pro.

• Maintenance load

  Build only where demand is proven.

• Your websitePaperless Pro use cases: three case studies, all institutions (a public university, a museum, an arts and culture organization); Pro "might be right for you if: You host 3+ professional events per year". Integrations page: CRM sync with Raiser's Edge NXT and HubSpot only, "With more integrations on the way!" and a "Request an integration" form.Source
• Your websitePaperless Pro subscription: annual plans by guest count, from 250 guests for $250 a year and 500 for $400 up to 5,000 for $2,500; guests count "each time" an invitation is sent or someone responds through a Shareable Link; "Save 25% vs. paying per event". On the pricing page the subscription tab is labelled "best for professionals", and /subscription says it is "Made for professionals who host frequent events". Upgrades pay the difference; subscriptions are non-refundable.Source

Add a short expert answer to the top 100 category pages (when to send, wording, typical guest count and cost at that count), link the matching blog posts, and add FAQ markup.

Searchers and AI assistants favour pages that answer the question; category pages that do so rank and convert.

• Pushes designs down the page

  Place answers below the first row of designs.

• Your websiteSitemap (checked October 23, 2026): 16,810 URLs, including 14,116 design pages under /card, 1,398 Flyer designs, 674 category pages and about 450 blog posts updated daily; separate Spanish (/es/) and German (/de/) sitemaps; four promo-code pages. Pro prices are also set in GBP and AUD.Source
• Your websiteBlog: about 450 posts, new ones daily, e.g. "Friendsgiving Hosting Tips" and Angelica Hicks holiday party tips (October 21-22, 2026); a "Newly Engaged" wedding landing page; third-party guides rank for Paperless Post pricing questions, e.g. "Paperless Post Pricing 2026: Coins, Free Sends, Pro Plan".Source
• Your websitePricing page: pay per event at Free $0.00, Basic $0.50, Premium $1.05 ("Most Popular") and All Access $1.44 per guest; a calculator that opens at 50 guests ("$52.50 total, $1.05/guest, 5 Coins each"); "The more guests you invite, the less you pay per guest." The FAQ asks hosts to multiply "Coins per recipient" by guests, says Coins can be bought "in exactly the quantity you need after adding your guest list to your event", explains the move from itemized to bundled feature sets, and offers the first 50 invitations free on the Free feature set and a 25% nonprofit discount.Source

Build country category pages for the top local occasions and terms, show local currency by default, and run local Pinterest and search campaigns. Track sends by country.

The product and pricing are ready; local occasions and words are what local hosts search for.

• Spread too thin

  Start with the UK.

• Your websiteSitemap (checked October 23, 2026): 16,810 URLs, including 14,116 design pages under /card, 1,398 Flyer designs, 674 category pages and about 450 blog posts updated daily; separate Spanish (/es/) and German (/de/) sitemaps; four promo-code pages. Pro prices are also set in GBP and AUD.Source
• Your websitePaperless Pro subscription: annual plans by guest count, from 250 guests for $250 a year and 500 for $400 up to 5,000 for $2,500; guests count "each time" an invitation is sent or someone responds through a Shareable Link; "Save 25% vs. paying per event". On the pricing page the subscription tab is labelled "best for professionals", and /subscription says it is "Made for professionals who host frequent events". Upgrades pay the difference; subscriptions are non-refundable.Source
• ChannelsYouTube @paperlesspost: 507 subscribers, 133 videos, about 200,000 total views. The site links Instagram, TikTok, Pinterest, Facebook and X; an affiliate program runs on Impact.Source

Publish rich pins for designs by occasion and season, boards per designer collection and wedding event, and short idea pins from blog posts. Shift video effort from long YouTube uploads to vertical clips for Pinterest, TikTok and Instagram.

Planning-stage discovery is where invitation choices begin, and design-led content fits Pinterest's visual search.

• Traffic without sends

  Measure sends, not pins.

• ChannelsYouTube @paperlesspost: 507 subscribers, 133 videos, about 200,000 total views. The site links Instagram, TikTok, Pinterest, Facebook and X; an affiliate program runs on Impact.Source
• Your websiteSitemap (checked October 23, 2026): 16,810 URLs, including 14,116 design pages under /card, 1,398 Flyer designs, 674 category pages and about 450 blog posts updated daily; separate Spanish (/es/) and German (/de/) sitemaps; four promo-code pages. Pro prices are also set in GBP and AUD.Source
• Your websiteHomepage: designer collections (Oscar de la Renta, Angelica Hicks, John Derian, Rifle Paper Co., Martha Stewart, Sugar Paper, Peanuts); "No ads, ever"; send by email, text or link, track RSVPs, message guests, co-hosts, guest questions, scheduled sends, an app; "Upload your own design"; footer links to a Party Shop and personal design services. No gift or gift-card option is linked from the homepage or pricing page.Source

Build a mobile-first "quick invite" flow: pick a vibe, add title, time and place, share a link, done in under 30 seconds, using Flyer. Promote it for casual hangouts, game nights and viewing parties.

Casual events happen far more often than weddings; winning them early brings hosts back for the big ones.

• Free events add cost

  Use Free and Flyer limits.

• Competitor researchRivals' own homepages: Partiful, "Free Online Invitations with RSVP Tracking", "One link. Everyone's in.", "Takes 30 seconds", plus discovery of events nearby; Punchbowl, free invitations with licensed characters (Mickey Mouse, Bluey, PAW Patrol) and potluck sign-ups; Evite, "Upload your own design" and a send time "We'll recommend ... based on our data".See the research Source
• Your websiteSitemap (checked October 23, 2026): 16,810 URLs, including 14,116 design pages under /card, 1,398 Flyer designs, 674 category pages and about 450 blog posts updated daily; separate Spanish (/es/) and German (/de/) sitemaps; four promo-code pages. Pro prices are also set in GBP and AUD.Source
• Your websiteHomepage: designer collections (Oscar de la Renta, Angelica Hicks, John Derian, Rifle Paper Co., Martha Stewart, Sugar Paper, Peanuts); "No ads, ever"; send by email, text or link, track RSVPs, message guests, co-hosts, guest questions, scheduled sends, an app; "Upload your own design"; footer links to a Party Shop and personal design services. No gift or gift-card option is linked from the homepage or pricing page.Source

The day after the event, invite the host to send thank-you cards to guests who attended, with the list prefilled and a matching design. Offer it in the app and by email.

It turns one event into two sends and keeps the brand in front of every guest twice.

• Wrong for some events

  Exclude memorials and business meetings.

• Your websiteWedding page: invitations, save the dates, and "Showers and parties" (bridal shower, couples' shower, engagement party, bachelorette, bachelor, joint bach, post-elopement party, wedding weekend, welcome party, rehearsal dinner, wedding brunch) plus Indian wedding events (Mehendi, Haldi, Sangeet). Its pricing block is the generic one: "Pay per event, Great for 1-2 events a year" or "Subscription, Great for 3+ events a year". It promotes Magic Art, an AI illustration tool, and "Expert advice from Yes to I do". Printed wedding invitations are offered through a Paper Source partnership.Source
• HiringEmail Operations Specialist (New York, posted October 15, 2026), on the Growth Marketing team reporting to the Director, Lifecycle Marketing: executes campaign emails and "triggered lifecycle flows", builds "responsive, personalized triggered email templates" in Sailthru with its Zephyr scripting language, segments lists, sets up tests, QA's every send with Litmus and analyzes performance in Looker.Source
• Your websiteHomepage: designer collections (Oscar de la Renta, Angelica Hicks, John Derian, Rifle Paper Co., Martha Stewart, Sugar Paper, Peanuts); "No ads, ever"; send by email, text or link, track RSVPs, message guests, co-hosts, guest questions, scheduled sends, an app; "Upload your own design"; footer links to a Party Shop and personal design services. No gift or gift-card option is linked from the homepage or pricing page.Source

After a guest RSVPs, show one tasteful line: "Hosting something? Your first 50 invitations are free." Track guest-to-host conversion and test it by event type, never on weddings or memorials.

Guests trust what they just used, and the free 50 lowers the first step.

• Hosts dislike promotion to their guests

  Let hosts turn it off; keep it after RSVP only.

• HiringPaperless Post's description in its job posts: it "helped over 30 million people connect in the real world last year", "isn't supported by ad revenue", and is "a truly product-driven company with millions of paying users" that runs "extensive user tests".Source
• Your websitePricing page: pay per event at Free $0.00, Basic $0.50, Premium $1.05 ("Most Popular") and All Access $1.44 per guest; a calculator that opens at 50 guests ("$52.50 total, $1.05/guest, 5 Coins each"); "The more guests you invite, the less you pay per guest." The FAQ asks hosts to multiply "Coins per recipient" by guests, says Coins can be bought "in exactly the quantity you need after adding your guest list to your event", explains the move from itemized to bundled feature sets, and offers the first 50 invitations free on the Free feature set and a 25% nonprofit discount.Source
• Your websiteHomepage: designer collections (Oscar de la Renta, Angelica Hicks, John Derian, Rifle Paper Co., Martha Stewart, Sugar Paper, Peanuts); "No ads, ever"; send by email, text or link, track RSVPs, message guests, co-hosts, guest questions, scheduled sends, an app; "Upload your own design"; footer links to a Party Shop and personal design services. No gift or gift-card option is linked from the homepage or pricing page.Source

Build a wedding hub: one guest list with groups (family, wedding party, out-of-town), each event sending to the right groups, address collection feeding Paper Source print orders, and the wedding pass as the price.

The guest list is the center of wedding planning; owning it makes Paperless Post the default for every send and print order.

• Large build

  Ship groups first, then cross-event sending.

• #2 A wedding pass: one price for every send to the same guest list

• Your websiteWedding page: invitations, save the dates, and "Showers and parties" (bridal shower, couples' shower, engagement party, bachelorette, bachelor, joint bach, post-elopement party, wedding weekend, welcome party, rehearsal dinner, wedding brunch) plus Indian wedding events (Mehendi, Haldi, Sangeet). Its pricing block is the generic one: "Pay per event, Great for 1-2 events a year" or "Subscription, Great for 3+ events a year". It promotes Magic Art, an AI illustration tool, and "Expert advice from Yes to I do". Printed wedding invitations are offered through a Paper Source partnership.Source
• Your websitePricing page: pay per event at Free $0.00, Basic $0.50, Premium $1.05 ("Most Popular") and All Access $1.44 per guest; a calculator that opens at 50 guests ("$52.50 total, $1.05/guest, 5 Coins each"); "The more guests you invite, the less you pay per guest." The FAQ asks hosts to multiply "Coins per recipient" by guests, says Coins can be bought "in exactly the quantity you need after adding your guest list to your event", explains the move from itemized to bundled feature sets, and offers the first 50 invitations free on the Free feature set and a 25% nonprofit discount.Source
• HiringSenior Product Manager I/II, Revenue Growth (New York, posted October 15, 2026): owns "our Revenue Growth and Pricing product experiences", a pricing experience "used by millions of new and repeat customers per year" that spans "the entire B>S funnel"; will "optimize and evolve our pricing model", "lead the PAYGO Working Group", and "craft hypothesis-driven A/B testing strategies to optimize conversion x monetization", to "optimize events volume, monetization, and user satisfaction".Source

Publish an annual report: RSVP rates by lead time, day and channel (text, email, link), guest counts by occasion, and regional differences. Build the best findings into the editor as advice ("Send by Thursday for 20% more RSVPs").

Original data earns press and links, and in-product advice improves event outcomes for every host.

• Privacy

  Aggregate and suppress small groups.

• HiringPaperless Post's description in its job posts: it "helped over 30 million people connect in the real world last year", "isn't supported by ad revenue", and is "a truly product-driven company with millions of paying users" that runs "extensive user tests".Source
• Competitor researchRivals' own homepages: Partiful, "Free Online Invitations with RSVP Tracking", "One link. Everyone's in.", "Takes 30 seconds", plus discovery of events nearby; Punchbowl, free invitations with licensed characters (Mickey Mouse, Bluey, PAW Patrol) and potluck sign-ups; Evite, "Upload your own design" and a send time "We'll recommend ... based on our data".See the research Source
• Your websiteBlog: about 450 posts, new ones daily, e.g. "Friendsgiving Hosting Tips" and Angelica Hicks holiday party tips (October 21-22, 2026); a "Newly Engaged" wedding landing page; third-party guides rank for Paperless Post pricing questions, e.g. "Paperless Post Pricing 2026: Coins, Free Sends, Pro Plan".Source

Package an August-to-July plan for schools with the discount built in, templates for back-to-school, galas and graduation, and a parent directory import. Sell through district and PTA networks.

Schools have repeat, predictable events and budgets set once a year.

• Slow buying cycles

  Sell in spring for the next year.

• Your websitePricing page: pay per event at Free $0.00, Basic $0.50, Premium $1.05 ("Most Popular") and All Access $1.44 per guest; a calculator that opens at 50 guests ("$52.50 total, $1.05/guest, 5 Coins each"); "The more guests you invite, the less you pay per guest." The FAQ asks hosts to multiply "Coins per recipient" by guests, says Coins can be bought "in exactly the quantity you need after adding your guest list to your event", explains the move from itemized to bundled feature sets, and offers the first 50 invitations free on the Free feature set and a 25% nonprofit discount.Source
• Your websitePaperless Pro use cases: three case studies, all institutions (a public university, a museum, an arts and culture organization); Pro "might be right for you if: You host 3+ professional events per year". Integrations page: CRM sync with Raiser's Edge NXT and HubSpot only, "With more integrations on the way!" and a "Request an integration" form.Source
• Your websitePaperless Pro subscription: annual plans by guest count, from 250 guests for $250 a year and 500 for $400 up to 5,000 for $2,500; guests count "each time" an invitation is sent or someone responds through a Shareable Link; "Save 25% vs. paying per event". On the pricing page the subscription tab is labelled "best for professionals", and /subscription says it is "Made for professionals who host frequent events". Upgrades pay the difference; subscriptions are non-refundable.Source

Offer gift Coins and a giftable wedding pass with a designer-collection card, sold from the wedding and baby pages and at checkout for guests.

Gifts bring prepaid revenue and new hosts who arrive already committed.

• Unredeemed balances

  Check gift card rules with Finance and Legal.

• Your websiteHomepage: designer collections (Oscar de la Renta, Angelica Hicks, John Derian, Rifle Paper Co., Martha Stewart, Sugar Paper, Peanuts); "No ads, ever"; send by email, text or link, track RSVPs, message guests, co-hosts, guest questions, scheduled sends, an app; "Upload your own design"; footer links to a Party Shop and personal design services. No gift or gift-card option is linked from the homepage or pricing page.Source
• Your websiteWedding page: invitations, save the dates, and "Showers and parties" (bridal shower, couples' shower, engagement party, bachelorette, bachelor, joint bach, post-elopement party, wedding weekend, welcome party, rehearsal dinner, wedding brunch) plus Indian wedding events (Mehendi, Haldi, Sangeet). Its pricing block is the generic one: "Pay per event, Great for 1-2 events a year" or "Subscription, Great for 3+ events a year". It promotes Magic Art, an AI illustration tool, and "Expert advice from Yes to I do". Printed wedding invitations are offered through a Paper Source partnership.Source
• Your websitePricing page: pay per event at Free $0.00, Basic $0.50, Premium $1.05 ("Most Popular") and All Access $1.44 per guest; a calculator that opens at 50 guests ("$52.50 total, $1.05/guest, 5 Coins each"); "The more guests you invite, the less you pay per guest." The FAQ asks hosts to multiply "Coins per recipient" by guests, says Coins can be bought "in exactly the quantity you need after adding your guest list to your event", explains the move from itemized to bundled feature sets, and offers the first 50 invitations free on the Free feature set and a 25% nonprofit discount.Source

Add a benchmark to the tracking view ("Similar birthday parties have 65% responses by now") with a one-tap reminder. Use the same data as the hosting report.

A benchmark makes reminders feel useful and improves events, which brings hosts back.

• Stress for hosts

  Show only with a helpful action.

• Your websiteHomepage: designer collections (Oscar de la Renta, Angelica Hicks, John Derian, Rifle Paper Co., Martha Stewart, Sugar Paper, Peanuts); "No ads, ever"; send by email, text or link, track RSVPs, message guests, co-hosts, guest questions, scheduled sends, an app; "Upload your own design"; footer links to a Party Shop and personal design services. No gift or gift-card option is linked from the homepage or pricing page.Source
• HiringPaperless Post's description in its job posts: it "helped over 30 million people connect in the real world last year", "isn't supported by ad revenue", and is "a truly product-driven company with millions of paying users" that runs "extensive user tests".Source

Recruit 50 creators to the affiliate program with early access to new designer drops, a creator landing page and short tutorials they can remix. Pay on sends, not clicks.

Creators bring planning-stage audiences, and drops give them news to post.

• Off-brand content

  Brief and approve the first posts.

• ChannelsYouTube @paperlesspost: 507 subscribers, 133 videos, about 200,000 total views. The site links Instagram, TikTok, Pinterest, Facebook and X; an affiliate program runs on Impact.Source
• Your websiteHomepage: designer collections (Oscar de la Renta, Angelica Hicks, John Derian, Rifle Paper Co., Martha Stewart, Sugar Paper, Peanuts); "No ads, ever"; send by email, text or link, track RSVPs, message guests, co-hosts, guest questions, scheduled sends, an app; "Upload your own design"; footer links to a Party Shop and personal design services. No gift or gift-card option is linked from the homepage or pricing page.Source