paradar.co.uk website review

Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

About 143 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 460 ms faster on a phone.

2 images could be 155 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

The page has 1,720 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Shopify, productcustomizer.com and jQuery CDN and others), adding 330 KiB and 391 ms of main-thread time.

10 files are served with short cache lifetimes, so returning visitors download them again (95 KiB).

About 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

2 long tasks block the main thread while loading, the longest for 75 ms. During a long task the page ignores taps.

Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

9 KiB could be saved by minifying JavaScript.

7 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 7.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Maximise your coverage High-performance antennas for demand…”.

The page becomes fully interactive after 7.9 s. Good is under 3.8 s.

The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 78 ms to 73 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

By the Sustainable Web Design model, a visit to your homepage emits about 0.47 g of CO₂e: 56.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Your meta description is only 64 characters: “Antennas for LoRa, HNT, and ultralight aviation, made in the UK.”. 70 to 160 characters is enough to sell the click.

The homepage links to 145 pages on paradar.co.uk and 8 external pages.

https://paradar.co.uk/products/868mhz-hnt-lora-antenna-long-range-4-5dbi, https://paradar.co.uk/products/868mhz-hnt-lora-antenna-long-range-6-5dbi and https://paradar.co.uk/products/868mhz-tuned-antenna-for-hnt-8-5dbi use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://advanced-sw-core.herokuapp.com/wizard/?aswm_worker=true&aswm_tsid=796' from origin…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 294 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.