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parkdaleroadrunners.com website review

Visit site (opens in a new tab)Reviewed 12 November 202623 issues · 66 checks

This review found 23 issues worth fixing on parkdaleroadrunners.com, 8 of them high impact, across 66 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of parkdaleroadrunners.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. parkdaleroadrunners.com at 0.4 s0.4 s
  2. parkdaleroadrunners.com at 0.8 s0.8 s
  3. parkdaleroadrunners.com at 1.1 s1.1 s
  4. parkdaleroadrunners.com at 1.5 s1.5 s
  5. parkdaleroadrunners.com at 1.9 s1.9 s
  6. parkdaleroadrunners.com at 2.3 s2.3 s
  7. parkdaleroadrunners.com at 2.6 s2.6 s
  8. parkdaleroadrunners.com at 3.0 s3.0 s

Speed

3 to fix73
  • Improve image delivery

    1.2 s · 519 KiB

    12 images could be 519 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    300 ms · 41 KiB

    About 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Render-blocking requests

    250 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Shopify and shop.app), adding 68 KiB and 17 ms of main-thread time.

  • Use efficient cache lifetimes

    5 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 272 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix71
  • Largest Contentful Paint: 6.2 s

    6.2 s

    Your largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “The Running Man T-shirt”.

  • Speed Index: 5.2 s

    5.2 s

    Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 6.2 s

    6.2 s

    The page becomes fully interactive after 6.2 s. Good is under 3.8 s.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

100
  • 1 image below the first screen load straight away

    1 image further down the page (108 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.5 g of CO₂ per visit

    0.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.53 g of CO₂e: 63.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.9 MB in 179 requests

    1.9 MB

    Your homepage downloads 1.9 MB in 179 requests on a phone: other files 743 KiB (81), images 740 KiB (16) and scripts 259 KiB (71). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8891
  • Hidden but focusable

    11 elements hidden from screen readers can still receive keyboard focus.

  • Scrollable region must have keyboard access (6 elements)

    Scrollable region must have keyboard access: 6 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 24 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10080
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (20 characters)

    Your title is only 20 characters: “Parkdale Roadrunners”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 43 internal links, 1 external

    The homepage links to 43 pages on parkdaleroadrunners.com and 1 external page.

5 checks passed
  • Meta description: 79 characters

    Your meta description is 79 characters: “Home of the Parkdale Roadrunners. Your favourite run crew's favourite run crew.”.

  • Canonical URL set

    The canonical URL is https://www.parkdaleroadrunners.com/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.parkdaleroadrunners.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (294 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.parkdaleroadrunners.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://www.parkdaleroadrunners.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    https://www.parkdaleroadrunners.com/pages/crew-run-schedule, https://www.parkdaleroadrunners.com/pages/faq and https://www.parkdaleroadrunners.com/collections/all have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages with very little text

    https://www.parkdaleroadrunners.com/pages/crew-run-schedule, https://www.parkdaleroadrunners.com/products/untitled-oct16_21-58, https://www.parkdaleroadrunners.com/products/parkdale-roadrunners-reverse-dyed-logo-bandana and https://www.parkdaleroadrunners.com/products/parkdale-roadrunners-all-roads-lead-to-pdrr have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 14 internal pages checked

    We fetched 14 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 14 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    24 of 26 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 159 words

    The homepage has only about 159 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Shop” and “Schedule”.

  • 14 short forms

    14 short forms (1 field at most) are right on the homepage.

Privacy and tracking

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at parkdaleroadrunners.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 23 issues on parkdaleroadrunners.com, including 7 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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