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parkereakin.com website review

Visit site (opens in a new tab)Reviewed 12 November 202623 issues · 68 checks

This review found 23 issues worth fixing on parkereakin.com, 7 of them high impact, across 68 checks. The most urgent: orphan list items. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of parkereakin.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. parkereakin.com at 0.5 s0.5 s
  2. parkereakin.com at 0.9 s0.9 s
  3. parkereakin.com at 1.4 s1.4 s
  4. parkereakin.com at 1.8 s1.8 s
  5. parkereakin.com at 2.3 s2.3 s
  6. parkereakin.com at 2.7 s2.7 s
  7. parkereakin.com at 3.2 s3.2 s
  8. parkereakin.com at 3.7 s3.7 s

Speed

3 to fix69
  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    650 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Reduce unused JavaScript

    450 ms · 66 KiB

    About 66 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Improve image delivery

    150 ms · 28 KiB

    4 images could be 28 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google Tag Manager, Google Analytics and Shopify and others), adding 172 KiB and 86 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 75 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Use efficient cache lifetimes

    16 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (16 KiB).

  • Reduce unused CSS

    12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.6 s

    A phone's processor spends 0.6 s on main-thread work while loading, 259 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix68
  • Largest Contentful Paint: 7.8 s

    7.8 s

    Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Parkereakin”. Most of its time is element render delay (3.3 s).

  • Speed Index: 6.5 s

    6.5 s

    Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 7.8 s

    7.8 s

    The page becomes fully interactive after 7.8 s. Good is under 3.8 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 25 ms

    25 ms

    Scripts block the page for only 25 ms while loading. Good is under 200 ms.

Images and page weight

100
  • 3 images below the first screen load straight away

    3 images further down the page (122 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.4 g of CO₂ per visit

    0.36 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.36 g of CO₂e: 43.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.3 MB in 103 requests

    1.3 MB

    Your homepage downloads 1.3 MB in 103 requests on a phone: other files 733 KiB (79), scripts 299 KiB (12) and images 218 KiB (7). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8592
  • Orphan list items

    Some list items are not inside a list.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8574
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (11 characters)

    Your title is only 11 characters: “Parkereakin”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • One H1 headline

    Your <h1> is empty.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 16 internal links, 0 external

    The homepage links to 16 pages on parkereakin.com and 0 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://parkereakin.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://parkereakin.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://parkereakin.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 4 pages without a meta description

    https://parkereakin.com/blogs/portfolio, https://parkereakin.com/pages/contact, https://parkereakin.com/blogs/portfolio/ziis-apparel-prime-bows and https://parkereakin.com/blogs/portfolio/stack-automated-gear-tracking-system have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://parkereakin.com/blogs/portfolio has no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages with very little text

    https://parkereakin.com/blogs/portfolio, https://parkereakin.com/pages/contact, https://parkereakin.com/blogs/portfolio/ziis-apparel-prime-bows, https://parkereakin.com/blogs/portfolio/stack-logo and https://parkereakin.com/blogs/portfolio/stack-automated-gear-tracking-system have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 6 internal pages checked

    We fetched 6 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 6 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    10 of 10 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 18 words

    The homepage has only about 18 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at parkereakin.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 23 issues on parkereakin.com, including 7 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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