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patch.com website review
Visit site (opens in a new tab)Reviewed 11 October 202631 issues · 83 checks
This review found 31 issues worth fixing on patch.com, 7 of them high impact, across 83 checks. The most urgent: mobile performance score: 48. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 1.5 s |
| Apr 25, 2026 | 1.5 s |
| May 2, 2026 | 1.5 s |
| May 9, 2026 | 1.5 s |
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 190 ms |
| Apr 25, 2026 | 189 ms |
| May 2, 2026 | 188 ms |
| May 9, 2026 | 187 ms |
| May 16, 2026 | 186 ms |
| May 23, 2026 | 187 ms |
| May 30, 2026 | 188 ms |
| Jun 6, 2026 | 192 ms |
| Jun 13, 2026 | 195 ms |
| Jun 20, 2026 | 197 ms |
| Jun 27, 2026 | 200 ms |
| Jul 4, 2026 | 200 ms |
| Jul 11, 2026 | 199 ms |
| Jul 18, 2026 | 198 ms |
| Jul 25, 2026 | 198 ms |
| Aug 1, 2026 | 201 ms |
| Aug 8, 2026 | 212 ms |
| Aug 15, 2026 | 226 ms |
| Aug 22, 2026 | 238 ms |
| Aug 29, 2026 | 249 ms |
| Sep 5, 2026 | 253 ms |
| Sep 12, 2026 | 256 ms |
| Sep 19, 2026 | 255 ms |
| Sep 26, 2026 | 253 ms |
| Oct 3, 2026 | 250 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 48
48/100Your mobile performance score is 48 (desktop: 63). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (script.ac, Facebook and Google Tag Manager and others), adding 1.8 MB and 1.4 s of main-thread time.
Reduce unused JavaScript
600 ms · 969 KiBAbout 969 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
Use efficient cache lifetimes
780 KiB28 files are served with short cache lifetimes, so returning visitors download them again (780 KiB).
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
script.ac adds 311 ms
311 msscript.ac costs a phone 311 ms of main-thread work and 97 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
300 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
Google Tag Manager adds 234 ms
234 msGoogle Tag Manager costs a phone 234 ms of main-thread work and 477 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
aditude.io adds 161 ms
161 msaditude.io costs a phone 161 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,683 HTML elements
The page has 1,683 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 211 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 30 KiBAbout 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
83 KiBPolyfills for old browsers add 83 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 28.0 s
28.0 sThe page becomes fully interactive after 28.0 s. Good is under 3.8 s.
Largest Contentful Paint: 7.4 s
7.4 sYour largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The most important things happening in the communities you …”.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
Real-user INP: 262 ms
262 msReal visitors wait 262 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 33% slower for real visitors
+33%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 190 ms to 250 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 422 ms
422 msReal visitors wait 422 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 2.9 s
2.9 sVisually, the page fills in at 2.9 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0.009
0.009The layout barely moves while loading (CLS 0.009, good is under 0.1).
Images and page weight
Page weight: 3.2 MB in 158 requests
3.2 MBYour homepage downloads 3.2 MB in 158 requests on a phone: scripts 2.8 MB (83), other files 145 KiB (48) and images 94 KiB (16). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.92 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 110.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h3 → h6, h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 136 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
221 internal links, 7 external
The homepage links to 221 pages on patch.com and 7 external pages.
6 checks passed
Meta description: 86 characters
Your meta description is 86 characters: “The best breaking news, stories, and events from the Patch network of local news sites”.
Title: 60 characters
Your title is a healthy 60 characters: “Patch - Everything Local: Breaking News, Events, Discussions”.
Canonical URL set
The canonical URL is https://patch.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://patch.com/sm/sm-h-48.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
Opted out of AI training for 1 crawler
robots.txt blocks CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,896 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (4 KiB, 9 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
/compose is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without an H1
/compose has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 158 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
12 small tap targets
12 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“The Topics API is deprecated and will be removed in a future release.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Minified React error #425; visit https://reactjs.org/docs/error-decoder.html?invariant=425 for the full message or use …”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,092 words of copy
The homepage carries about 1,092 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Sign up” and “Subscribe”.
2 calls to action
The homepage has 2 calls to action, for example “Subscribe” and “Contact Patch”.
1 short form
A short form (2 fields at most) is right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 2 testimonial or review blocks and 41 trust badges.
Analytics in place
Analytics detected: Meta Pixel.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Amazon Ads, Criteo, Google Ads, Google Analytics and Google Tag Manager and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
34 cookies set on arrival
34Opening the homepage sets 34 cookies (measured from a US location before any click).
51 other companies contacted
Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at patch.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
Hiring
- Hiring
- 4 open roles
- Teams
- Executive Leadership (2), Inside Sales (1), Revenue Operations (1)
- Job board
- lever
- Careers page
- jobs.lever.co/patch (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on patch.com, including 17 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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