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patek.com website review

Visit site (opens in a new tab)Reviewed 26 October 202631 issues · 75 checks

This review found 31 issues worth fixing on patek.com, 11 of them high impact, across 75 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.8 s3.2 sMay 9Oct 243.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.3 s
May 16, 20263.3 s
May 23, 20263.4 s
May 30, 20263.4 s
Jun 6, 20263.4 s
Jun 13, 20263.5 s
Jun 20, 20263.5 s
Jun 27, 20263.5 s
Jul 4, 20263.6 s
Jul 11, 20263.6 s
Jul 18, 20263.6 s
Jul 25, 20263.6 s
Aug 1, 20263.6 s
Aug 8, 20263.6 s
Aug 15, 20263.6 s
Aug 22, 20263.7 s
Aug 29, 20263.7 s
Sep 5, 20263.7 s
Sep 12, 20263.7 s
Sep 19, 20263.7 s
Sep 26, 20263.7 s
Oct 3, 20263.7 s
Oct 10, 20263.6 s
Oct 17, 20263.6 s
Oct 24, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
182 ms141 msMay 9Oct 24163 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026146 ms
May 16, 2026149 ms
May 23, 2026150 ms
May 30, 2026153 ms
Jun 6, 2026154 ms
Jun 13, 2026155 ms
Jun 20, 2026155 ms
Jun 27, 2026155 ms
Jul 4, 2026157 ms
Jul 11, 2026161 ms
Jul 18, 2026167 ms
Jul 25, 2026169 ms
Aug 1, 2026171 ms
Aug 8, 2026171 ms
Aug 15, 2026172 ms
Aug 22, 2026171 ms
Aug 29, 2026170 ms
Sep 5, 2026170 ms
Sep 12, 2026171 ms
Sep 19, 2026174 ms
Sep 26, 2026177 ms
Oct 3, 2026176 ms
Oct 10, 2026169 ms
Oct 17, 2026165 ms
Oct 24, 2026163 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of patek.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. patek.com at 0.4 s0.4 s
  2. patek.com at 0.8 s0.8 s
  3. patek.com at 1.2 s1.2 s
  4. patek.com at 1.6 s1.6 s
  5. patek.com at 2.0 s2.0 s
  6. patek.com at 2.4 s2.4 s
  7. patek.com at 2.8 s2.8 s
  8. patek.com at 3.2 s3.2 s

Speed

7 to fix56
  • Reduce unused JavaScript

    4.3 s · 867 KiB

    About 867 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.3 s faster on a phone.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56 (desktop: 46). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Tag Manager, Cookiebot and Cloudinary and others), adding 2.6 MB and 373 ms of main-thread time.

  • Google Tag Manager adds 316 ms

    316 ms

    Google Tag Manager costs a phone 316 ms of main-thread work and 376 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.6 s

    A phone's processor spends 2.6 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Cloudinary adds 0 ms

    0 ms

    Cloudinary costs a phone 0 ms of main-thread work and 2.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 63 KiB

    About 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 192 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    50 ms · 25 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (25 KiB).

  • Legacy JavaScript

    50 ms · 12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • Improve image delivery

    15 KiB

    1 image could be 15 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

1 checks passed
  • Server response: 421 ms

    421 ms

    Your server sent the HTML in 421 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.4 s

    4.4 s

    Real visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 14.2 s

    14.2 s

    Your largest element takes 14.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies to deliver website functionality and analyti…”.

  • Time to Interactive: 14.5 s

    14.5 s

    The page becomes fully interactive after 14.5 s. Good is under 3.8 s.

  • Speed Index: 7.6 s

    7.6 s

    Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 207 ms

    207 ms

    Real visitors wait 207 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 472 ms

    472 ms

    Scripts block taps and scrolling for 472 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 146 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 4.0 MB in 52 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 52 requests on a phone: media 1.9 MB (2), scripts 1.6 MB (20) and fonts 189 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • About 1.1 g of CO₂ per visit

    1.15 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.15 g of CO₂e: 137.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 9092
  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 9 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10089
  • Title is long (79 characters)

    Your title is 79 characters, so Google will cut it off around 60: “Patek Philippe Official Site | Luxury Watches for Men & Ladies | Patek Philippe”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 101 internal links, 3 external

    The homepage links to 101 pages on patek.com and 3 external pages.

6 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Official website of the last family-owned Genevan luxury watch manufacturer. Enter the Patek Philippe universe to disco…”.

  • One H1 headline

    Your main headline reads: “Gondolo Ladies First”.

  • Canonical URL set

    The canonical URL is https://www.patek.com/en.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.patek.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (667 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    20 of 23 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix40
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 349 words of copy

    The homepage carries about 349 words of visible text.

1 checks passed
  • 7 calls to action

    The homepage has 7 calls to action, for example “Order an Archives Extract”, “Register your watch” and “Careers - join us”.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at patek.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Hosting
Azure

Company

Employees
2,688
Founded
1839
Headquarters
Geneva

Upkeep, stack, hiring and company data from programmable.info

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