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patta.co website review

Visit site (opens in a new tab)Reviewed 7 November 202632 issues · 79 checks

This review found 32 issues worth fixing on patta.co, 5 of them high impact, across 79 checks. The most urgent: links must have discernible text (4 elements). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s1.0 sMay 16Oct 311.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
102 ms77 msMay 16Oct 3186 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202680 ms
May 23, 202681 ms
May 30, 202685 ms
Jun 6, 202687 ms
Jun 13, 202687 ms
Jun 20, 202687 ms
Jun 27, 202687 ms
Jul 4, 202688 ms
Jul 11, 202688 ms
Jul 18, 202688 ms
Jul 25, 202687 ms
Aug 1, 202685 ms
Aug 8, 202686 ms
Aug 15, 202688 ms
Aug 22, 202691 ms
Aug 29, 202696 ms
Sep 5, 202699 ms
Sep 12, 202696 ms
Sep 19, 202695 ms
Sep 26, 202691 ms
Oct 3, 202687 ms
Oct 10, 202687 ms
Oct 17, 202687 ms
Oct 24, 202686 ms
Oct 31, 202686 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of patta.co (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. patta.co at 0.4 s0.4 s
  2. patta.co at 0.8 s0.8 s
  3. patta.co at 1.1 s1.1 s
  4. patta.co at 1.5 s1.5 s
  5. patta.co at 1.9 s1.9 s
  6. patta.co at 2.3 s2.3 s
  7. patta.co at 2.7 s2.7 s
  8. patta.co at 3.0 s3.0 s

Speed

8 to fix89
  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, rebuyengine.com and Clarity and others), adding 1.2 MB and 887 ms of main-thread time.

  • Mobile performance score: 89

    89/100

    Your mobile performance score is 89. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    622 KiB

    10 images could be 622 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused JavaScript

    543 KiB

    About 543 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    450 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Google Tag Manager adds 385 ms

    385 ms

    Google Tag Manager costs a phone 385 ms of main-thread work and 494 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • rebuyengine.com adds 186 ms

    186 ms

    rebuyengine.com costs a phone 186 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 193 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    35 KiB

    About 35 KiB of CSS is downloaded but never applied on this page.

  • Use efficient cache lifetimes

    25 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (25 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Time to Interactive: 17.5 s

    17.5 s

    The page becomes fully interactive after 17.5 s. Good is under 3.8 s.

  • Speed Index: 5.6 s

    5.6 s

    Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 305 ms

    305 ms

    Scripts block taps and scrolling for 305 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 80 ms to 86 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 86 ms

    86 ms

    Real visitors wait 86 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 284 ms

    284 ms

    Real visitors wait 284 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Largest Contentful Paint: 1.1 s

    1.1 s

    Your largest element renders in 1.1 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “ACCOUNT”.

Images and page weight

1 to fix85
  • Page weight: 3.9 MB in 219 requests

    3.9 MB

    Your homepage downloads 3.9 MB in 219 requests on a phone: images 1.5 MB (25), scripts 1.3 MB (66) and other files 793 KiB (110). Under 2 MB keeps phones on slow connections fast.

  • 7 images in older formats

    7 images (405 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.11 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.11 g of CO₂e: 133.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8790
  • Links must have discernible text (4 elements)

    Links must have discernible text: 4 elements on the page fail this check, rated serious by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • 6 buttons without a name

    6 buttons have no accessible name, so screen readers announce just “button”.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 46 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10079
  • Title is short (8 characters)

    Your title is only 8 characters: “Patta UK”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is short (57 characters)

    Your meta description is only 57 characters: “Out of love and necessity rather than profit and novelty.”. 70 to 160 characters is enough to sell the click.

  • 7 H1 headlines

    There are 7 <h1> headlines (“Patta Autumn Winter 2026”, “Patta Camo Canvas Workwear Jacket (Mojave Dessert)” and “Patta Canvas Workwear Jacket (Peacoat)”). One clear main headline is easier for people and search engines.

  • Structured data has 8 problems

    Structured data found ((untyped), Organization and WebSite) but with 8 problems, for example “untyped block: missing @context (expected "https://schema.org")”.

  • 113 internal links, 12 external

    The homepage links to 113 pages on patta.co and 12 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://patta.co/en-us.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://patta.co/sitemap.xml.

AI search readiness

1 to fix83
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://patta.co/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

2 to fix90
  • 8 pages without a meta description

    https://patta.co/en-us/pages/shop, https://patta.co/en-us/pages/footwear, https://patta.co/en-us/collections/knitwear, https://patta.co/en-us/collections/t-shirts, https://patta.co/en-us/collections/outerwear and https://patta.co/en-us/collections/tops and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://patta.co/en-us/pages/shop and https://patta.co/en-us/pages/footwear have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    8 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 10 small tap targets

    10 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 94 words

    The homepage has only about 94 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “JOIN THE COMMUNITY JOIN THE COMMUNITY”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Shop” and “SHOP now SHOP now SHOP now”.

  • 22 short forms

    22 short forms (6 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies, 15 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at patta.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Novel;Shopify;Shopify Plus;Simply Insurance
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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